This report provides a comprehensive strategic analysis of Atlas Axillia, a leading stationery manufacturer in Sri Lanka, focusing on the impact of demographic shifts on its future business model. It begins with an introduction to Atlas Axillia, tracing its evolution from an export-oriented company to a dominant player in the local market. The report delves into external factors using PESTLE and Porter's Five Forces models, followed by an internal analysis employing SWOT and BCG Matrix frameworks. A key aspect is the proposed modification of Atlas Axillia's business model to target the aging population in Sri Lanka through e-commerce platforms and mobile applications, considering the predicted increase in the 55+ age group. The analysis incorporates segmentation, targeting, and positioning (STP) strategies, along with marketing and promotional activities tailored to this demographic. Ultimately, the report envisions Atlas Axillia adapting to the changing landscape by diversifying into education-related categories and leveraging technology to cater to the needs of an aging population.
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