IKEA Presentation: Business Environment and Strategies Analysis

This presentation offers a comprehensive analysis of IKEA, a multinational furniture retail company. It begins with a definition of an organization and then delves into IKEA's organizational structure, including its private sector status and its position as a world leader in the furniture industry. The presentation explores IKEA's mission, vision, values, and objectives, providing insights into its core principles and strategic goals. It also examines the company's stakeholders, detailing their impact and expectations. Furthermore, the presentation covers IKEA's corporate social responsibility (CSR) and legal responsibilities, including consumer, employment, and environmental legislation. The conclusion summarizes the key findings, emphasizing IKEA's approach to business environment analysis and its collaborative efforts with stakeholders. Finally, recommendations are provided, suggesting potential areas for future growth and improvement, such as market expansion and enhanced marketing strategies. References to relevant academic sources are also included.

Introduction
 In modern era, business environment plays a very significant role in
growth and success of an organization.
 In order to grow and survive in long run, organizations are required to
analyse their business environment and frame strategies according to
the same.
 This presentation is based on Ikea which is a furniture retail company.
 Ikea is a multinational group of companies which deals in self assembly
furniture.

1.Definition of an organization.
 Organization can be defined as the group of people which work in a
very organized and systematics way in order to accomplish some
common goals and objectives.
 Ikea is a multinational group of companies which deals in self
assembly furniture

2.Types of organization, private,
public, non for profit.

3. Ikea organization which sector
 Ikea is world leader in furniture brand and it is a private organization
which is fully owned and controlled by private individuals.
 Operates in retail sector
 One of the major advantage of operating in private sector is that all
the decision making power is in the hands of company.

4. Mission, vision, values, objectives
of IKEA, explain and discuss.
 Mission- The mission of Ikea is to become a sustainable organization
 Vision- To make sure that Ikea is accessible so that people do not find its difficult to create
better lives at their home.
 Values- some of the values of Ikea are mentioned below as:
 Cost consciousness
 togetherness
 Acceptance and delegation of responsibilities
 Lead by example
Objectives- The main objectives of Ikea are provided below as:
 To earn higher profits
 To improve the overall quality of products offered by the organization
 To promote and enhance Ikea's brand name in furniture industry of the world
 To maintain and expand its existing customer base

5. Stakeholders, minimum 5
required, explain they impact and
expectation.

6. CSR and legal responsibilities of
chosen organization, IKEA.
 Consumer legislation- These are the people which supply different
type of raw material and other components to the company.
 Employment legislation-These are the laws which has been framed by
Ikea to protect the rights of its customers.
 Environmental legislation-Ikea has always taken care of the fact that
its operations do not have any kind of negative impact on
environment.

Conclusion and Recomendation
 Conclusion
From the above report it can be concluded that Ikea has always analyse the
businesses environment under which it operates. In addition to this, the company
works together with its suppliers, employees and customers in order to achieve its
aim and objectives. It has formed various legislation regarding environment,
workers and customers which assist in its growth and development.
 Recommendation
 It is recommended to Ikea that now its should explore some new markets of the
world. It will help the brand to increase its market share.
 It is also recommended that Ikea should increase its marketing and promotional
activities which will results in increase sales and profitability along with customer
base.
 It can be suggested that the organization can also implement a effective
performance review system in order to make its workforce more productive.

References
 Bronn, P. S., 2002. Corporate communication and the corporate brand. Corporate
Communication: A strategic approach to building reputation, 1-17.
 Ghauri, P. N., Tarnovskaya, V. and Elg, U., 2008. Market driving multinationals and their global
sourcing network. International Marketing Review. 25(5). pp. 504-519.
 Ikea. 2015. [Online]. Available through: <http://www.ikea.com/gb/en/>. [Accessed on 20th
October 2015]
 Jonsson, A. and Foss, N. J., 2011. International expansion through flexible replication: Learning
from the internationalization experience of IKEA. Journal of International Business Studies.
42(9). pp. 1079-1102.
 Kling, K. and Goteman, I, 2003. IKEA CEO Anders Dahlvig on international growth and IKEA's
unique corporate culture and brand identity. The Academy of Management Executive. 17(1).
pp. 31-37.
 Leslie, D. and Reimer, S., 2003. Fashioning furniture: restructuring the furniture commodity
chain. Area. 35(4). pp. 427-437.
 Reimer, S. and Leslie, D., 2004. Identity, consumption, and the home. Home Cultures. 1(2). pp.
187-210.
 Van der Aa, W. and Elfring, T., 2002. Realizing innovation in services. Scandinavian Journal of
Management. 18(2). pp. 155-171.

Thank You