FY028 Inquiry Project: IKEA's Adaptation to Current Retail Trends

This report presents an inquiry-based project analyzing IKEA's response to current retail trends. It begins with an executive summary, followed by an introduction outlining the company's background, rationale for the study, and research aims and objectives. A literature review explores the importance, impact, and benefits of current retail trends for IKEA. The methodology section details the use of primary and secondary data, quantitative and qualitative methods. The results and discussion section includes frequency tables and interpretations related to the impact of retail trends on IKEA's performance, the importance of these trends for success, and the benefits derived. Finally, the report provides recommendations for IKEA's future strategies and concludes with references.