This report provides a comprehensive analysis of IKEA's business operations, focusing on its competitive position in various markets, specifically the UK and US. It begins with an introduction to business concepts and IKEA's background, highlighting its founding and global presence. The report then delves into a comparative analysis of IKEA's competitive strategies, including its pricing, product design, and market expansion. It utilizes Porter's Five Forces to evaluate IKEA's market position in both the UK and US, examining factors such as supplier and buyer power, threats of new entrants and substitutes, and rivalry among existing firms. Furthermore, the report explores the challenges IKEA faces while trading across borders, including exchange rate risks and the benefits of international expansion. The report concludes by summarizing key findings and offering insights into IKEA's overall business strategy. This report is a valuable resource for understanding IKEA's approach to the furniture and home goods market.
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