BUS300: Competitive Strategy Analysis of IKEA's Global Business

This report provides a comprehensive analysis of IKEA's competitive strategy. It begins with an executive summary and introduction, followed by an in-depth examination of IKEA's external environment using PESTLE and 5 Forces analyses. The report assesses the competitive landscape in India, considering factors like customer and supplier power, rivalry, and the threat of new entrants and substitutes. An internal analysis then evaluates IKEA's value proposition, product rarity, and competitive dynamics. The report further explores IKEA's strategies, including its business-level and international approaches, and its entry mode into the Indian market. The analysis includes profit analysis and concludes with a discussion of IKEA's competitive advantages and future prospects, supported by references and appendices with tabular presentations of the PESTLE and profit analyses.