Business Strategy Report: Analyzing IKEA's Macro and Micro Environment

This report provides a strategic analysis of IKEA, a global home products retailer. It begins with an examination of the macro-environment using PESTLE analysis, considering political, economic, social, technological, environmental, and legal factors influencing IKEA's operations. The report then delves into an internal analysis, employing SWOT and VRIO frameworks to assess IKEA's strengths, weaknesses, opportunities, and threats, as well as its resources and capabilities. The study also evaluates IKEA's competitive position using Porter's five forces. Finally, the report concludes by proposing strategies for IKEA to improve its competitive edge and market position, addressing issues such as supplier and buyer power, and suggesting improvements related to technology and sustainability.