IKEA's CSR Strategy and Challenges: A Business Report

Desklib provides past papers and solved assignments. This report analyzes IKEA's CSR strategy and Brexit impact.

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Issues and the CSR strategy for IKEA. 2
Contents
Introduction:.................................................................................................................................. 3
One Key Issue:...............................................................................................................................4
CSR
strategy…………………………………...………………………………….......................4
Affect of Brexit……………………………….………………………………….........................5
Reflection on the own work……………………………..………………………….....................6
Conclusion: ................................................................................................................................7
References: .................................................................................................................................8
Student Name
Student ID
Date
IKEA

Issues and the CSR strategy for IKEA. 3

Issues and the CSR strategy for IKEA. 4
Introduction
This is a report based on the IKEA company where the issues that might be-based by the
company is analysed and how the Brexit can affect the company is also informed. Other than that
the information related to the CSR will also be provided in the report. CSR stands for Customer
Sustainability responsibility which means that every organisation has a responsibility towards
their company and which can help the environment deal with the issues that harm the
environment.

Issues and the CSR strategy for IKEA. 5
One key Issue
IKEA is one of the companies that deal in order to create things that can make everyday life of
people happy and successful. IKEA wants to develop the furniture that is of good design and that
can help the customer get the best out of the box. The other thing is that it wants a great value
chain which can help the company to reach heights. One issue that the company is facing is that
the success of the company seems to be susceptible. This is why the company is facing one issue,
these issues might be due to the competition that is in the market or it might go through the
issues that can happen related to the problem of employees. Suppose if the employees are not
taking interest and delivering their best when it is not possible to deliver the best product. Other
than that the micro-environmental factors and the macro- environmental factors are also
something that can make the company suffer on many losses (Parson, 2017). Every company has
a responsibility towards corporate sustainability responsibility which means that they might have
some responsibilities towards their environment and they should be able to go through some of
the options that can help the company grow and also it can make a good reputation for the
company in front of the people. The main objective of the company designs such furniture that
can make the people live life with their best and have an amazing experience with that furniture.
This can even be great for them as it can make the successful (Jiang, 2018).
CSR strategy
It is important to link the CSR with strategy as CSR is a responsibility which is supposed to be
taken by every organisation and which can lead to the benefits of the environment that might get
affected by the work of the organisation. IKEA is one of the organizations that bargain so as to
make things that can fulfil regular day to day existence of individuals and fruitful. IKEA needs to

Issues and the CSR strategy for IKEA. 6
build up the furnishings that is of good structure and that can enable the client to get the best out
of the container. Interestingly, it needs an incredible esteem chain which can assist the
organization with reaching statures. One issue that the organization is confronting is that the
achievement of the organization is by all accounts helpless. This is the reason the organization is
confronting one issue, these issues may be because of the challenge that is in the market or it
may experience the issues that can happen identified with the issue of representatives. Assume if
the representatives are not taking interest and conveying their best when it is beyond the realm of
imagination to expect to convey the best item. Other than that the miniaturized scale ecological
elements and the full-scale natural components are additionally something that can influence the
organization to endure on numerous misfortunes. Each organization has a duty towards corporate
maintainability obligation which implies that they may have a few duties towards their condition
and they ought to have the capacity to experience a portion of the alternatives that can enable the
organization to develop and furthermore it can make decent notoriety for the organization before
the general population. The primary target of the organization structures such as furniture that
can make the general population live with their best and have a stunning background with those
furnishings. This can even be incredible for them as it can make the fruitful (Cosmo, 2017).
Affect of Brexit
Brexit might affect the chosen organisation as Brexit is one of the companies that can be a threat
to the company. When a SWOT analysis is done for the company, then Brexit can be considered
asine of the threats to the company. Accept if the agents are not taking interest and passing on
their best when it is past the domain of creative energy to hope to pass on the best thing. Other
than that the scaled-down scale environmental components and the full-scale normal parts are

Issues and the CSR strategy for IKEA. 7
moreover something that can impact the association to suffer on various adversities. Every
association has an obligation towards corporate practicality commitment which suggests that
they may have a couple of obligations towards their condition and they should have the ability to
encounter a part of the choices that can empower the association to create and besides it can
make a not too bad reputation for the association before the all-inclusive community. The
primary target of the organization structures such as furniture that can make the general
population live with their best and have a stunning background with those furnishings. This can
even be incredible for them as it can make the fruitful (Blaszczyk, 2016).
Reflection on the own work
When working as a team in order to prepare the group presentation, then I came to learn a lot
about the IKEA company and the furniture that it designs. Other than that, I also came to know
about the CSR which is a responsibility of every organisation towards their environment. While
presenting and delivering the presentation also, it was a good experience as delivering such a
knowledgeable thing is something really great that we felt. The benefits that I found the whole
working in a team us that if someone is not able to understand anything then someone else can
try and manage that thing and also it can be helpful for managing the teamwork. The main
benefit of working as a team is to cope with the issues and managing the problem of the team
member as well (Vinay, 2017)..
Conclusion
This is brief information that is related to the IKEA company. Basically, IKEA is a company that
designs furniture and whose mission and vision statements are to design sich furniture that can

Issues and the CSR strategy for IKEA. 8
make their customer live a happy and luxurious life. This report contains information related to
the CSR and the issues that IKEA must be facing. The information in this document is provided
after proper research which has been successful cited and referenced.

Issues and the CSR strategy for IKEA. 9
References
Blaszczyk, R.L., 2016. Design by IKEA: A Cultural History.
Cosmo, D.E. and Yang, K., 2017. A Further Strategic Move to Sustainability-A Case Study on
IKEA. Journal of Strategic Innovation and Sustainability, 12(2), pp.39-47.
Jiang, Y., Jia, F. and Gong, Y., 2018. IKEA: global sourcing and the sustainable leather
initiative. International Food and Agribusiness Management Review, 21(5), pp.627-640.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and
consumer behaviour. Routledge.
Vinay, A., Srivastava, I., Vij, S. and Rawat, S.R., 2017. IKEA: The Furniture Guru-An
Exploratory Study.