IKEA Case Study: Cultural Diversity Management and Business Outcomes

This research project investigates the significance of managing cultural diversity in improving business performance, focusing on IKEA as a case study. The research employs a deductive approach, using questionnaires to gather quantitative data and a positivism philosophy. The study identifies the importance of cultural diversity in enhancing organizational performance, explores ways IKEA promotes diversity in the workplace, and determines the challenges faced while implementing a diverse workforce. The literature review highlights the research gap regarding the effectiveness of cultural diversity management on business performance, which the research aims to address through specific research questions. Data analysis, using frequency distribution analysis and MS Excel, supports the findings. The report concludes with recommendations for IKEA and reflections on alternative research methodologies, such as interviews. Desklib provides access to this report and other solved assignments for students.