IKEA Case Study: Goals, Objectives, Strategies, and Market Position

This case study examines IKEA's goals and objectives, focusing on its sustainability approach, competitive positioning, and strategic adaptations. IKEA aims to offer affordable furniture while maintaining quality and modern design. Key findings emphasize the company's focus on internal and external customer satisfaction, employee motivation, and addressing political, legal, and technological challenges. Improvements are needed in e-commerce practices and vendor network management to enhance competitiveness. IKEA's success relies on strengthening its market position, adopting innovative marketing strategies, and maintaining a competitive edge with suppliers and customers. Desklib provides students access to this case study and a wide array of solved assignments and past papers.

IKEA
GOALS & OBJECTIVES

Introduction
 IKEA is the group of the top furniture's in the world. The company has
been able to handle the furnishing products with the prices that have
been low for the people to afford it. The company has a unique
combination of the different forms, functionality and the affordability
factors which completely distinguish from the continued success.
(Greiser, 2017). The company works on trying to make the profits with
the gain of the market share and what IKEA had to do for conquering
the space.

IKEA BACKGROUND
 The background of IKEA focus on how to handle the different affairs of
the company with the focus on how it is able to handle the furniture
retailers in the world. The functionality is based on the commencement
with the development of the different strategic tools and the marketing
standard. The company offers the wider range of the brand products
with the focus on attracting the different customers. Through this, there
is a possibility to handle the clear vision with the good product image
that help in balancing the functions, quality and designing.

IKEA GOALS
 IKEA has been able to offer
the best sustainability
approach for its customers
where it focuses on the
compliance with the
centralized ideas for the
IKEA supply chain. The
auditors tend to verify the
data suppliers with sending
the same to IKEA. IKEA
works on the competitive
position with maintaining
the competitive edge among
the rivals. The operations
are competitive which are
based on working over the
different differences and the
offering with products and
positioning.

IKEA GOALS

Important
Findings
 The major focus has been
on IKEA is able to bring the
change with the
recognitions that focus on
the strategic approach and
the competitive standards.
The company is working
on both the internal and
the external customers so
that they are satisfied with
the functioning with being
loyal to the demands of
the customers. The
company also focus on
motivating, guiding and
coaching their staff to
realize about the mission
of IKEA. (Brown, 2016).

How to share the core issues?
 The issues could be handled depending
upon the political and the legal issues. It
includes how the company IKEA is able
to work on the different economic
factors with the quality that has been
afforded by the people. The change in
technology with the standardization of
the policies is to focus on the use of the
cheap labor and working over the
differences in different countries.
(Mastors, 2017)

Kind of information important for talk
 IKEA is able to focus on the value chain which provides the customers
with the lower pricing home furniture.(Grieser, 2017). With this, it also
focus on the good quality, durability and the modern designing of the
products. It includes the suppliers and the customers who can sale the
products and vary depending upon the competitive pricing of the
customers.

Improvements needed in work
 The improvement required is about
how IKEA works on the pricing model
with the focus on the business
services that are provided to the
customers. The practices of the
ecommerce is necessary to compete
and improve the functioning with
easy adaptation processes. ((Larsson
et al., 2016). The standards and the
strong network of the vendors is set
to add values to the project with
prevailing good marketing conditions.

Conclusion
 IKEA focus on the strengthening of the positions with the financial
storm, where there is a use and major focus on providing the customers
with the wide range of the products. It includes the unique marketing
standards with the growth of the company (Leifland, 2016). For IKEA to
work, the marketing strategies work on handling and adopting to the
new and different strategies which are successful and are based on
improving the cutting edge on the suppliers and the customers.

References
 Larsson, J. and Gadde, J., 2016. Modularity and its Effects on Operations and Logistics-A
Case Study at IKEA Industry.
 Mastors, P., 2017. The “IKEA Approach” for Patient-Centered Care. Surgical Patient Safety: A
Case-Based Approach, p.195.
 Leifland, C., 2016. Improving the user experience on mobile devices for IKEA co-workers
with responsive design.
 Brown, B.A., Bleecker, J., D'Adamo, M., Ferreira, P., Formo, J., Glöss, M., Holm, M., Höök, K.,
Johnson, E.C.B., Kaburuan, E. and Karlsson, A., 2016, November. The IKEA Catalogue:
Design Fiction in Academic and Industrial Collaborations. In GROUP (pp. 335-344).
 Ravn, K., 2016. The Ikea message: deconstructing Ikea's environmental discourse-
Sustainability and profit.
 Greiser, L.M., 2017. International Strategic Management. The examples of Ryanair, Walt
Disney, IKEA and others.