This report assesses IKEA's performance in the Indian market, focusing on the challenges and opportunities presented by its expansion. The report begins with an introduction to IKEA's operations and the competitive landscape in India. It then provides recommendations, including adopting an omnichannel strategy to incorporate online retail, focusing on ready-to-use furniture to cater to local preferences, leveraging economies of scale to compete with local vendors, and considering acquisitions of existing furniture retailers. The report also considers the alterations in IKEA's strategy and business model in India. The conclusion summarizes the key recommendations and emphasizes the potential for IKEA's success in the Indian market through strategic adaptations. The report references relevant academic journals and books to support its analysis and recommendations.
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