IKEA's Global Market Expansion and Franchising Strategy Report

This report delves into IKEA's international marketing strategies, focusing on its franchising approach for global expansion. It examines the company's use of franchising in foreign markets, particularly in China, and assesses whether IKEA has effectively utilized franchising as a growth model. The report also analyzes the challenges and opportunities associated with franchising, including the role of Inter IKEA Systems B.V. and the franchise agreements. Furthermore, the report addresses the potential shift towards e-commerce and the future of IKEA's physical stores, providing insights into the company's adaptation to changing market dynamics and consumer behavior. The analysis includes a discussion of the benefits and challenges of the franchising model, as well as the impact of local market adaptations on IKEA's brand and operations.