IKEA Marketing Mix: iPhone 11 - Strategic Marketing Analysis

This report provides an analysis of IKEA's marketing mix, specifically focusing on the iPhone 11. The report explores various aspects of the marketing mix, including product, price, promotion, and place. It examines how IKEA utilizes its marketing strategies to attract customers and increase sales. The analysis includes the examination of packaging, branding, and design elements of the iPhone 11. The report also delves into the quality and variety of the product as it relates to consumer needs and preferences. The analysis is designed to help students understand the practical application of marketing principles and the ways in which companies like IKEA use these principles to achieve their business goals.

Marketing Mix Of IKEA
Marketing mix signifies strategic directions that assist in analysing different kinds
of elements connected to marketing mix. There are different elements related to
marketing mix like promotion, product, price, place, process, people as well as
evidence. The company uses marketing mix assists in increasing understanding
various scarce resources in order to overcome it. Herein, the company named as
IKEA. It is international groups of Swedish organisation located in Delft,
Netherlands that helps n providing different kinds of products such as home
accessories, kitchen appliances to its user. Herein, the product is chosen by IKEA
named as iphone 11 that is given below:
Packaging: The management team of IKEA is to provide unique
packaging that helps in increasing sales and profit margin in future period of
time. It assists in attracting large number of user during particular phase of time
period.
Brand: Herein, the company emphasised on providing superior quality of
iphone 11 to its user for satisfy them. It assists in handling or retaining customer
for a longer period of time.
Design: The manager of IKEA provide product named as iphone 11
according to need and wants of its user.
Quality: Herein, the main purpose of manager is to design goods and
services to its user for satisfying them that helps in increasing sales in upcoming
time period.
Variety: Herein, main focus is providing different variety as per need of
its user.
IKEA is international groups of Swedish organisation located in Delft,
Netherlands that helps n providing different kinds of products such as home
accessories, kitchen appliances to its user. Their focuses on improving sustainable
environment that assists in eliminating wastage and offer biodegradable bags to
its user. Their main product is basically of home appliances which are used by
consumers at larger scale.