IKEA Marketing Planning: Analyzing and Overcoming Barriers to Success

This presentation delves into the marketing planning challenges faced by IKEA, particularly in the American market, highlighting demographic, economic, technological, and cultural factors as key barriers. It outlines the marketing planning process, which includes setting objectives, situational analysis, strategy development, implementation, and monitoring. The presentation suggests measures for IKEA to overcome these barriers, emphasizing the importance of a well-defined marketing plan for guiding business advertising and marketing activities to achieve marketing objectives. It references studies on television advertisements and children's buying behavior, as well as new product development processes, to support its analysis and recommendations.

Martkleting Planning

Introduction
The presentation will include the following:
 Main barriers in marketing planning encountered by IKEA
 Suggesting the measures that can be used by IKEA for
overcoming barriers to marketing planning

Marketing Planning
Marketing planning refers to the process which involves
analysing a market place in order to formulate
strategy for organisation to enter and compete in a
market place.
 Marketing planning includes following:
 Setting objectives
 Situational analysis
 Marketing strategy
 Implementation and
 Monitoring marketing plan.

Marketing Planning Process

Main barriers in marketing planning
encountered by IKEA
The American market has created special challenges for IKEA
because of huge differences in US environment. It has been soon
realised by Ikea that the firm has set up store displays all wrong.
There are few barriers that has effected the marketing plan of Ikea:
Demographic factors-
Economic factors-
Technological factors
Cultural factors

Others barriers in Marketing planning

Suggesting the measures that can be used by
IKEA for overcoming barriers to marketing
planning
Marketing planning is the blueprint that provides guidelines
related to business advertising and marketing activities.
It provides direction related to marketing activities that
are to be conducted by Ikea organisation for achieving
marketing objectives. Complication in marketing
planning means that when organisations fails to face
difficulties that has occurred in market planning. There
are various strategies that can be used by IKEA

Suggesting the measures that can be used by
IKEA for overcoming barriers to marketing
planning
:

REFERENCES
Priya, P., Baisya, K. R. and Sharma, S., 2010.
Television advertisements and children's buying
behavior. Marketing intelligence & planning.
28(2).pp..151–169
Claessens , Marketing insider 2015. [Online] Available
through: <https://marketing-insider.eu/new-product-
development-process/>. [Accessed on 23 September
2017]..

Thank you