Business Report: An Analysis of IKEA's Strengths and Weaknesses

This report provides a comprehensive analysis of IKEA, a multinational company specializing in furniture and home accessories. It begins with an introduction to IKEA's profile, highlighting its global presence, product range, and customer loyalty. The report delves into the company's management approach, emphasizing its paternalistic leadership style. A significant portion of the report focuses on the business challenges IKEA faces, including the need for strategic development, the impact of store locations on customer access, and the importance of adapting to local customer preferences. The report utilizes SWOT, PESTLE, and Porter's Five Forces models to assess IKEA's strengths, weaknesses, opportunities, and threats. The analysis includes recommendations for addressing these challenges, such as expanding store locations, preserving the company's cultural spirit, and increasing brand awareness. The report concludes by summarizing the key findings and suggesting strategies for continued growth and development.