This report delivers a comprehensive strategic analysis of IKEA, examining its position in the dynamic and competitive furniture market. It begins with an introduction to the significance of strategic planning and analysis, followed by background information on IKEA, a multinational retailer of home furnishings. The report then delves into an external analysis using PESTEL and Porter's Five Forces to assess the political, economic, social, technological, environmental, and legal factors, as well as the competitive landscape. An internal analysis follows, employing SWOT analysis, an examination of strategic capabilities, the VRIO framework, and a value chain analysis to evaluate IKEA's strengths, weaknesses, opportunities, and threats, alongside its resources and capabilities. The report then proposes strategic solutions, including Porter's generic strategies and game theory, and evaluates IKEA's current strategy using Ansoff's matrix, concluding with recommendations for sustained competitive advantage. The analysis highlights IKEA's strengths in design, cost management, and brand reputation, while acknowledging weaknesses such as environmental concerns and standardized product limitations. Opportunities for expansion and threats from competitors are also considered, providing a holistic view of IKEA's strategic landscape.
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