LSBM306: Detailed Report on IKEA's Strategy, Enterprise and Innovation

This report presents a comprehensive case study analysis of IKEA, examining the key drivers of its innovation and its successful implementation of various strategies. The introduction provides a brief overview of IKEA's history and its position as a leading furniture retailer. The main body of the report delves into the identification and evaluation of innovation drivers, utilizing frameworks such as Alliance versus Acquisition, the M&A playbook, Three Horizon, and Blue Ocean strategy. It critically analyzes the different approaches undertaken by IKEA to shape its vision and business model, including breakthrough, disruptive, open, and sustaining innovations. The report further supports the idea that IKEA's success can be attributed to the successful implementation of the Blue Ocean Strategy. The conclusion succinctly highlights the key aspects covered in the report, summarizing IKEA's journey and strategic choices. The report is a detailed analysis that provides insight into IKEA's business operations and strategic decisions.