This report examines IKEA's strategy for achieving sustainable success in international markets, with a specific focus on its expansion into India. The introduction highlights the challenges of entering international markets and the need for adaptable strategies. The main body delves into IKEA's multi-domestic approach, emphasizing its adaptation to local market conditions, such as offering affordable products and training employees. The report discusses the organizational and environmental factors that influenced IKEA's international strategy, including the adoption of a transnational strategy that balances global integration with local responsiveness. The report reflects on the challenges of adapting to different cultural backgrounds and the importance of maintaining a competitive advantage through product innovation. The conclusion reiterates the complexities of international business and the effectiveness of IKEA's transnational strategy in achieving sustainable success.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
