IKEA & Apple: Financial & Marketing Strategies Comparative Report

This report provides a comprehensive marketing analysis of IKEA and Apple, comparing their strategies, marketing orientations, and implementation of the marketing mix. It delves into the roles of marketing in both companies, highlighting Apple's focus on innovation and brand value versus IKEA's low-cost pricing and sustainability efforts. The report examines stakeholder needs, marketing orientations, and the application of the 4 P's marketing mix for both companies. It also uses the Boston Matrix to analyze IKEA's product portfolio and explores the STP (Segmentation, Targeting, and Positioning) strategies employed by both IKEA and Apple, ultimately concluding that while both companies differ significantly in their approaches, they are both value-driven and customer-focused. Desklib provides a platform for students to access similar solved assignments and past papers.