Illuminati Alarm: A Sustainable Marketing Plan for Product

This marketing plan details the launch of the 'Illuminati Alarm,' a sustainable product aimed at teenagers and adults in the United States. The plan includes an environmental analysis using Porter's Five Forces, market and customer analysis focusing on middle and upper-class demographics, and clear financial and marketing objectives, including achieving a 15% return on investment in the first year. Marketing strategies cover product positioning, pricing (price skimming), placement (direct and indirect marketing), and promotion (social media, advertising). The plan also addresses sustainability objectives by emphasizing the product's eco-friendly nature and efficient energy use. Implementation, budget, and evaluation and control measures are discussed, with a total estimated manufacturing expenditure of $75,000,000 and a target profit of 15%.