IMAT 5209 - E-Commerce Website Usability Testing, Heuristic Analysis

This report presents a comprehensive usability analysis of an e-commerce website, focusing on heuristic evaluation and user testing. It includes detailed persona specifications representing diverse users from the United Kingdom, including individuals with disabilities, and outlines user experience priorities such as professional design, site navigation, and content presentation. The evaluation identifies usability criteria, discusses the current system's shortcomings, and proposes improvements to enhance the website's effectiveness in meeting business objectives. The analysis covers aspects like the need for professional designs, the absence of site-links, excessive text, and the importance of showcasing products and company information.