IMAT5211 - Brexit and E-commerce: System Architecture Strategies

This case study analyzes the impact of Brexit on e-commerce, focusing on system architectures and strategies for businesses. It identifies research questions related to the legal and security implications of Brexit on SME e-commerce, and proposes system architectures to support e-business, considering enterprise, functional, and operational levels. The study explores social media, advertising, and development strategies, along with necessary interfaces and standards. It differentiates these applications from current systems, highlighting benefits such as global expansion and cost-effectiveness. The analysis also considers the renovation of business processes through Business Process Reengineering (BPR) and Continuous Process Development (CPD) to adapt to the changing e-commerce landscape post-Brexit. Desklib offers a platform to explore this document along with numerous other solved assignments and past papers.

Running head: BREXIT AND E COMMERCE
Brexit and E commerce
Name of the student:
Name of the university:
Author Note

1BREXIT AND E COMMERCE
Executive summary
The e-commerce is seen as the business made through online and includes different money
transactions. Here, the Brexit or British Exist has been opted as the case study. This denotes to the
decision taken by U.K. on June 2016. It is the referendum for leaving the European Nation. The
analysis is made on Brexit and e-commerce. The study the critical assessment s performed on
different kinds of strategies and tasks. Apart from this, a justification is done and a proposal is made
for the system architectures for supporting the business.

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Table of Contents
1. Introduction:......................................................................................................................................3
2. Finding of research questions for the current case:...........................................................................3
2.1. Identifying the research questions:.............................................................................................3
2.2. Explaining the research questions:.............................................................................................3
3. Suggesting and providing justification of system architectures to support the e-business:..............4
3.1. The summary of the applications needed:..................................................................................4
3.2. Understanding the interfaces required for needed standards:.....................................................6
3.3. Explaining how the applications has been differing from current systems:...............................8
3.4. Identification of benefits:..........................................................................................................10
3.5. Response and analysis of the research questions:.....................................................................12
4. Conclusion:......................................................................................................................................12
5. References:......................................................................................................................................13

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1. Introduction:
The e-commerce is also denoted as the electronic commerce and Internet commerce. The
innovation includes various types of transactions of money. This also considers the data and funds
that are important for managing business through Online. The tasks are undertaken in various ways.
They involves the customer to business, customer to customer, business to customer and business to
business.
In the present study the Brexit or “British exist” is chosen as the case study. It refers to the
decisions of United Kingdom during June, 2016. Further, this is the referendum to leave the entire
European Union. In this study an evaluation is done of E-commerce and Brexit.
Here, in the discussion to critical analysis is done on various current strategies and activities
of e-business. Further, a proposal and justification is provided for the system architectures to support
the e-business.
2. Finding of research questions for the current case:
2.1. Identifying the research questions:
The questions includes the following.
 To what extent Brexit can put the impact over the various legal elements for the SME
business?
 Till what limits can Brexit affect the security of the e-commerce innovation?

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2.2. Explaining the research questions:
The first question helps in understanding the limit to which Brexit can put effect to entice
anyone to commit crime or anything that is illegal for SME business. Further, it helps in
understanding whether it was agreed through deceptive and misleading duress, unconscionable
conduct, duress and undue influence.
The second research question would deal with the idea of where, when and how the clients
can perform shopping and how the e-commerce is developing. The case of Breexit would highlight
about what have worked and never be counted on for the future of e-commerce security.
3. Suggesting and providing justification of system architectures to support the e-
business:
3.1. The summary of the applications needed:
At the first place, there is the levels of enterprises. It has been relating to various strategic
directions of Brexit. Apart from this, it has helpful for imparting the effect of the business behaviors
and provide the supplies and collaborations of the customers. It is also useful to influence on the
business behaviors. Further, it has been also useful to provide and make collaborations of clients
(Reillier and Reillier 2017). Apart from this, it has been assisting the collaboration of clients at
various areas of sales, customer relations, customer and marketing contracts.
Apart from this, there are functional levels. It is the e-business architecture model related to
elements of value chains. This is also helpful to seek the main process-to-process relations.
Moreover, it has been related to those who are related to make collaborations with clients. Further,
there is the operational level. Here, it is stated as the architectural model for the e-business
(Hawlitschek, Teubner and Gimpel 2016). It denotes to the detailing and documentation of integrates

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definitions and processes. At the operational level, it is helpful for defining the task executions,
process roles, controlling points and supporting the roles and applications of processes. It can also
promote the consistency and integration with the help of same type of web services, various
operating systems and various view-points that are conceptual. This is helpful to communicate
within architectural model from the physical view (Conejero, Jordán and Sanabria-Codesal 2016).
At the first place, Brexit has needed to think about the overall worldwide expansion. This is
useful for risisng the revenue. This can be done through assuring the online stores to make
worldwide success. Next, they are intended to make various currencies to be visible. They are
needed to ensure that the policy gets adapted to make changes as any additional cost takes place. It
has also included the avoiding the margin disruptions (Bayram 2018). Apart from this, extra
ecommerce markets can also be focused. Further, they must also consider the geoblocking. Further,
the fluctuation of the currency is also needed to be followed. As one takes belief in the effect of
Brexit to be hurting the business greatly, the member stat can also considered to be moving. Again,
Brexit has been also unfolding the control over what has been happening at regular basis (Batra
2018).
Now, different strategies are highlighted hereby:
Social media strategy:
It has been changing into an important concentration for the e-business owners. This is the
smart strategy of the social media. It has included the setting of the accounts on Twitter and
company’s blog. They are used to bring the readers with useful information. It is related to the
products and services provided by various business (Chen et al. 2017). Here, for instance, the
Twitter has been utilized in effective manner to notify the followers of the fresh information.
Besides, the social media can also be utilized as an important persuasive source for risisng the sales.

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Understanding advertising strategy:
Here, many methods can be considered for making the advertisement. Apart from this, the
business has needed for coming up with different keywords. They are related to the products and
services. In this popularity test can be done for the keywords and the best ones can be used on the
campaigns of advertising. Further, the business owners has been a look to making money at home
(Weinstein 2016).
Development strategy:
At this place, Brexit has not been out of money about the product and service for promotion.
Here, they has been selling various virtual products such as e-books regarding self-help. It has been
affiliated to 75% of the overall sales. Apart from this, they are found to be delivering the affiliation
of various advertisements. This also involves sales copy and helpful resources to get started (Steppe
2017). Again, the affiliations has been considering the advertisements and clients are set to the
primary company. Thus, one can make the purchases. The affiliation is 70% of the sales and the
business has been getting feedback of about 20%.
3.2. Understanding the interfaces required for needed standards:
Within the model for e-business architectures, there are supply of collaborations and
customers under the interfaces. The supply of the collaborations related to the business process,
information required for operations and information technology. Further, the collaboration of
customers are needed for the business processes, rules, data and information technology needed for
the business partners, This also involves the customer supports, customer services, sales and
marketing (No and Kim 2015). Further, within the service organizations there are calculations for the
idle capacity. It actually includes the quantity of employees. Here, the capacity of resources is

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measured for machine hours including the square feet and staffs. It is compared with industry
standards for assessing the efficiency of the Brexit.
The ways in which the applications has been different from the current systems:
The strategies are useful for the companies to modify the e-business. Here, all the aspects of
the enterprise are also involved. They has been forming designing of products and services of
customers. This can be used through computer systems.

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Advantages of the methods of measurements:
Here, the primary advantages is that they are simple to set-up. Furthermore, this has been
cheaper than the traditional format of business. Here, the expenses are seen to be setting eh e-
business to higher extent. Moreover, there are no type of geographical boundary. Any individual has
been ordering the element from any point of time. The e-business can break into different time
barriers in the presence of Internet. This is encountered by business. Further, there is the Average
Order Value and AOV (Marhayanie, Ismail and Muda 2018). It denotes to the average dollar to be
sent every time as the customer put orders over website and mobile applications. Next, there is
abandonment of shopping cart.
3.3. Explaining how the applications has been differing from current systems:
The current systems has been fossicking on the exchange of services and products with
personal interactions. This it has been manual as the e-commerce trading tasks are done through
Internet and is seen to be atomic. The current systems has been restricted to the hours mainly during
the day. On the other hand, the applications discussed has been continuous through the day. Again,
the current commerce has been permitting the buyer to be physical and inspect the goods and then
test the services prior making the purchase. On the other and, the e-commerce, services and products
as not be investigated suitably. Again, in terms consumer interaction, the resent application is screen
to face-to-face. Moreover, the current application is not limited to any specific geographic locate and
it is global without any physical barrier. With the current commerce, there has been no distinct
platform for exchanging information. Contrawise, the present application is distinct as far as uniform
platform to exchange the data are considered. Unlike the current case, the business relationships are
linear in nature and the e-commerce in the resent case is end-to-end. As the marketing is concerned
the conventional commerce has been considering the way towards marketing approach. The present

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application on the other hand has been tang into consideration of the strategy of marketing. Further,
the payments models has included the credit cards, cheques and cashes. On the other hand, the
current system has been including the fund transferring, number of credit cards and so on. For the
current system the delivery and goods and services are instant. On the other hand the delivery of e-
commerce has been taking much time. Besides, it has been complicated to maintain and establish the
standard practices currently. Nevertheless, the applications a helpful to maintain and establish
uniform strategies.
Here, the renovation of business process has been including various process of radical
strategy of BPR or Business Process Reengineering. Further, it has included the CPD or Continuous
Process Development. This consists of enough IT and infrastructures of e-business. Further, the
method of renovation is the strategy for re-engineering. This is helpful to critically exam the current
business policies, practices and procedures. Further, one can rethink about the different mission
critical projects and redesigning. This also involves the processes and services. Again, the efforts of
BPR at the earlier stages has been denoting primarily to the internal benefits such as cost reduction
of company’s downsizing and operation efficiency(No and Kim 2015). The CPD on the other hand,
it has been relying to develop the present measures of business. This is instead of any expectations to
change. Apart from this, BR has revealed that it is a balanced approach for controlling the realistic
modifications to seek the where radical changes can be tried (Bi, Davison and Smyrnios 2017).
Again, there is efficiency and renovation, hat must be assimilated by business. Moreover, it is seen
that information technology and specifically the infrastructures. Apart from this, it is also seen that
IT and business infrastructures are seen to be playing a notable role for the e-business process. This
also requires the development of causes and needs of the current product development and making
commandments on the innovative business models. Hence, as Brexit follows the overall
implementation of the business, there are changes that can lead to broader changes. This can affect

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the products, markets and society. Again, the created business strategies across the information flow
and the value chain flow. This denotes that the e-business and the information technology is main
driver and initiator of business strategy. Further, the relationship and influence occurring between
the BPR and e-business strategies are essential for classic tests at the area.
3.4. Identification of benefits:
It is useful to attract and then reach various clients. The e business has been delivering scopes
to each new and more clients. They has been giving the opportunities to reach more clients. Within
the traditional market, there has been various retailers who has been running the business with
personal relations, brandings and references. Because of the SEO, this has been common o the e-
commerce portal to gain different visitors of the landing page. It is due to the search of specific
products and services across Online and it is because of the browsing of the website. Apart from this
there are accessibilities and easiness (Chatzoglou and Chatzoudes 2016). Here, the availability has
been an important benefit for the website. Moreover, the e-commerce is a preferred way of shopping
as it is been enjoyed with easiness and more convenience. At this place, the catering of e-commerce
for buying different scopes that ate faster and user-friendly with continence has been considered
here. Brexit can miss its efficient clients as they are absent over the Internet. These are the customers
who wishes and never gets the access to the market. This is because of the hectic time-constraints or
the schedule. Apart from this, it is useful to focus on the buyers habits. Thus ne can target the clients
over the Internet with same type of products. This is to help the prior browsing history. In this way
for satisfying the instant necessities, Brexit can develop strong and long-term relationship with the
clients.
The initial reason is that eBusiness is useful to decline the costs. It is clear that the costs are
been inserted within the design. This also involves the maintaining and deployment of e-business. In

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this way, cost saving is done for valid reason. Here, for example, depending on the business
involved, the e business approach has been decreasing the unit costs through the rise in sales and
higher through puts. Thus, the relying on the involved business, the approval to e-business has been
found to be declining the expenses (Illgen and Höck 2018). The primary planning has been to query
whether the good and services are provided for turn into attractive for the clients with the electronic
presentation medium. The items of high-touch has been sold traditionally to the clients over the
Internet. Here, the product has been appealing to the customers over the Internet. Within the sales
routs, the agents are found to be completing the sales. The needs of business has involved the
storefront of the solutions.
Again, various competes must be established. It is helpful to implement the competitors hat
has been undertaking that. It is complex for the enterprise to ignore and the reasons has turned to be
cautious. As the competitors has been undertaking that it has been never indicating that to be the
suitable aspect to perform. After that the combat should be performed on the advantages. This must
be done at the marketplace with more benefits. It is impossible for avoiding to what has been
occurring with the present eBusiness (Agag and El-Masry 2017).
Ways to measure the benefits:
In order to closely monitor the effect and cause of relationships for the benefits various
casual linkage models can be deployed. Further, appropriate metrics can also be developed. It should
be consistent with and then support the aims and drivers and the primary success factors that are
defined already. Here, the chosen metrics has been likely to be including the assimilation of outcome
metrics, outputs, processes and inputs for measuring the performance effectively. Further, the
involved senior managers under the process of ecommerce decision making has been developing the
metric suitably for the objectives and strategy of the initiative of e-commerce. This also involves the