MOO1CRB Global Professional Development: IMC Analysis Report

This report offers a detailed analysis of International Management Consultancy (IMC), a consultancy firm operating in Australia. The paper begins with an executive summary outlining the scope, which includes an in-depth examination of IMC and its role in meeting client needs. A PESTLE analysis assesses the external environment of Australia, considering political, economic, social, technological, environmental, and legal factors, while a SWOT analysis evaluates IMC's internal environment, identifying strengths, weaknesses, opportunities, and threats. The report then provides analysis of findings and offers recommendations for IMC's improvement, including strategies for enhancing customer base, selecting appropriate clients, and implementing effective marketing tactics. The report also touches upon implementation strategies and concludes with a critical reflection on the learning experiences gained from the project, providing a holistic view of IMC's operations and future development.

MOO1CRB Global Professional Development
Portfolio
Word Count
3000 words
Employer Chosen
Steve Rogers

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Executive Summary
This paper will make an in-depth analysis of a consultancy firm in Australia i.e.
International Management Consultancy (IMC). It will also highlight how the needs of the
clients are met by this consultancy firm. SWOT analysis of IMC will also be carried out
to understand the internal environment. PESTLE analysis will also be carried out to
analyze the external environment of Australia and how IMC will be successful in such
an economy. The analysis of this internal and external environment will help IMC to
improve its customer base. It will also help IMC to find the correct client company and
thus work accordingly in fulfilling their needs. The recommendation for the further
development of the company is highlighted in this paper. It is also vital to identify a
specific leadership strategy which will help in the development of the company. The
critical reflection on the learning experiences from this project is also discussed in
details in this paper.

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Contents
1.0 The organization and the environment.......................................................................4
1 a: The client’s needs and external environment........................................................4
PESTLE Environment of Australia............................................................................4
Political factors..........................................................................................................4
Economic factors...................................................................................................... 4
Social factors............................................................................................................ 5
Technological factors................................................................................................5
Environmental factors...............................................................................................5
Legal factors............................................................................................................. 5
1 b. IMC and its internal environment...........................................................................6
Strength.................................................................................................................... 6
Weakness................................................................................................................. 6
Opportunities.............................................................................................................6
Threats......................................................................................................................6
2.0 Analysis and recommendations to IMC......................................................................7
2a: Analysis of findings.................................................................................................7
2b: Recommendations..................................................................................................8
3. Implementation.............................................................................................................9
4. Critical Reflection....................................................................................................... 11
Reference List................................................................................................................ 12

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1.0 The organization and the environment
1 a: The client’s needs and external environment
International Management Consultancy (IMC) provides valuable guidance and
advice to various areas in business. This is a consultancy firm for the human resource,
marketing, engineers and other professionals. It also offers varied MNC’s with various
kinds of talented employees and thus this helps IMC to widen the portfolio of the client.
The main aim of IMC is to help the management authorities of different companies in
taking major decisions related to the strategy, technology and operations. The MNC’s
tries to engage the consulting firms to fulfill different areas of expertise which they do
not have and want to recruit (Paul & Baschnagel, 2013).
PESTLE Environment of Australia
Political factors
Australia has a stable political environment and this will be beneficial for
International Management Consultancy (IMC) to operate its business. Australia is a
growing economy and it has a skilled and educated workforce which will help the
consultancy firm to select different kinds of professionals for different kinds of job. All
these factors helps in upgrading the market conditions and it will also help the
consultancy in various kinds of innovation to attract more candidates for various
companies. Running a business in Australia is also very safe and it has a high degree of
certainty. The political environment is progressive, stable and open and the investors
can invest certainty and confidence. There is also transparency in the functioning of the
government. Thus, the political scenario of Australia is effective for IMC to run its
business successfully (Walsman et al., 2015).
Economic factors
The economy of Australia is open for all kinds of businesses. The prices of
property are very high in Australia. It is a financial hub and there are many companies
which will help IMC to recruit for those MNC’s. IMC has to rent such a property in
Australia where it can operate its business at low cost. It will be profitable for IMC if it

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buys a property in Australia and then operate its business. The economy of Australia
will attract a large customer base for the business operation of IMC. .The economic
stability of Australia is higher and stable compared to other countries like UK and USA
(Withers et al., 2015).
Social factors
The literacy rate in Australia is very low and IMC must conduct a proper survey of
the market before operating its business. The people to Australia prefer to work in
different companies rather than remaining unemployed. The professionals constitute a
major portion of the economy. The people also prefer standard items and a proper living
environment as a status symbol. The various universities of Australia attract overseas
students and it will be profitable for IMC to recruit them in different companies (Brandon-
Jones et al., 2016).
Technological factors
The various kinds of innovation by the different MNC’s will help IMC to operate its
business as it will get a large number of clients. People will visit them to get engaged in
different kinds of job. The improvement in the technological factors will reduce the cost
of the company and it will improve their quality. IMC will use latest methods to sort out
the profiles from different job portals to recruit in different companies (Kremer &
Symmons,2015).
Environmental factors
The people of Australia are very broad minded and they prefer changes in the
economy. This will help IMC to operate its business profitably. The unemployment rate
is very low in Australia and also the laborers are very skilled. The economic
environment of the country is also very suitable for IMC for the operation of its business.
There are a large number of private companies in Australia and it will be profitable for
the consultancy firm to operate its business properly(Au, 2017).
Legal factors
The corporate tax in Australia is very high and it is about 30%. This rate is very
high compared to the other countries of the world. These legal factors affect the cost of

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the firms and it will also affect the customers. The legal factors can affect the customers
of IMC and they will not be willing to take the services provided by IMC (Lamontagne et
al., 2016).
1 b. IMC and its internal environment
Strength
The strength of IMC is that it tries to satisfy the demand of the customers and
helps them to compete for different kinds of jobs. IMC also provides training to the
customer who wants to join a good MNC and they are not capable of doing that. It tries
to recognize the capabilities, skills and qualification of the candidates and provide them
a proper job according to that. IMC plays a different role compared to the other service
providers (Ramkumar, Schoenherr & Jenamani, 2016).
Weakness
The weakness of IMC is that it needs a huge amount of capital for reaching out to
the customers and for a proper marketing strategy. It is also important for IMC to
conduct a proper market research to attract customers and to help the new customers
to know about the services that it provides (Eva et al., 2014).
Opportunities
The various environmental, political, socioeconomic factors provide opportunity
to IMC to operate its business successfully. IMC has developed a strong network which
will help in expanding the client base of the company. It will also help in the evaluation
and to reap the benefits in accordance with the latest technology, emerging markets,
support of the agencies and also different types of availability of capital. The time limit
given for the different kinds of recruitment must also be taken into consideration (Peh,
Pheng & Che-Ani, 2016).
Threats
The opportunities which are available to IMC are also providing threat to the
company. The legislation of the company if not passed will increase the cost of license
to the company and thus it needs to obtain special permission related to certification
and licensing. This type of legislation will help in providing an opportunity for the

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consultant firm to increase the different kinds of professionalism which are associated
with the company. The company must try to operate its business successfully so as to
compete with the other competitors (Bohari, Cheng, & Fuad, 2013).
2.0 Analysis and recommendations to IMC
2a: Analysis of findings
The political environment of Australia is favorable for IMC to operate it business.
IMC will get many clients as because people in Australia look forward for a different
kinds of job and they prefer to stay employed. IMC tries to remain focus to its clients
and this will help in improving its customer base. The customers will trust the company
and they will prefer to apply various kinds of job through these consultancy firms. It is
also very vital for IMC to find consultant clients which will send them customers to
recruit on various posts. IMC must also use proper marketing tactics so that it will be
easier for them to attract a large number of customer base. IMC also gives advices to
the customers who visit the consultancy to search different kinds of jobs. This helps
them in increasing the customer base (Krolikowski, 2017). At the initial stage, IMC
provides the customers with the requested information or the type of job they are
looking forward to join. They also provide different kinds of solutions to the clients. It is
also important to build a proper network and relationship with the clients which will help
them in the successful development of their business. The private companies will hire
these consultants like IMC to hire the best employees. Various social networking
channels will also help IMC to promote its business. IMC must also spend important and
face to face meeting with the important client so that it will help the company to get the
expertise as per their requirement. When IMC finds a particular client, they need to
attract them in such a way that if they are not comfortable with one single company,
they can move to some other company through the consultancy firm. The customers
sign the contract with the consultancy firm and thus they join the company according to
their comfort ability. IMC also needs to conduct a proper market research before hiring
for the companies. They need to check out that there are suitable candidates who are fit
for that particular position and thus do not send irrelevant candidates for important posts

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(Jong et al, 2015). IMC must communicate to the candidates the proper details of the
job before sending them for different kinds of interview (Klotz et al., 2013). This will help
in removing the confusion of the clients as well as the customers and IMC will be able to
satisfy both of them. IMC must charge appropriate fees for the candidates so that the
candidates can approach them and a good job. There are many consultancy firms
which charge a very high fee from the candidates and it is difficult for the candidates to
bear such a huge cost before joining the job. IMC takes into consideration all these
aspects and it tries to satisfy the clients at an affordable cost (Fitjar & Rodríguez-Pose,
2013).
2b: Recommendations
IMC must try to provide jobs in those sectors where there are a huge number of
competitors and there are huge numbers of competitors. They should try to organize
local camps in the community where they can expand their business and it will also help
the other organizations. IMC must also try to hire some agents who can advertise and
attract the clients in the market who are looking forward for a particular job. IMC must
also try to develop different types of business proposals for the type of businesses they
offer. These proposals will help in developing the different kinds of challenges that IMC
will face in its business strategy. IMC must try to maintain honest relationships with the
clients. This is vital because effective and transparent communication is important in all
the stages so that it performs effectively with the clients. IMC must also try to tie up with
the various important industry regulators and this will help both of them in developing
their relationship (Donnelly, 2015). They also need to choose the client accordingly and
they must dedicate themselves for fulfilling the missions of the client. They must also try
to analyze the need of the clients individually so that it will help in drawing a large
number of customers. IMC must communicate with the customers on a face-to-face
basis before sending them to a particular company. This will help them to know the
customers in a better way. IMC must conduct confidential surveys with the customers
so that it will help them to know the market better. IMC must also give soft skills training
to the customers because it will help the customers in their personal and professional

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development. This soft skill programme will also help to develop a proper market base
because if the customers get a good job through them, they will refer their friends and
relatives and the client base of IMC will be improved (Pan, 2017). Moreover, the
companies that recruit through consulting firms get better candidates because these
consultancy firms conduct surveys and meetings with the candidates and they conduct
different phases of interview before sending the clients to attend the interviews of
different companies. IMC must also consistently be in touch with the recruiters and
know about the candidates after sending them for placements. This will help IMC to
develop a good relationship with the recruiting companies. IMC must also take interest
in advancing the careers of those students who are in urgent need of job. They must
understand their problems and take appropriate actions accordingly. IMC must also
properly understand the requirement of the recruiter and then choose the candidates
accordingly. They must properly match the goals, skills and interests of the candidates
before sending them for a mentioned post. To be a successful and top recruiting
consultant, IMC must develop a proper relationship with the client as well as the
customers (Saks & Burke‐Smalley, 2014).
3. Implementation
Interactive leadership strategy must be followed to satisfy the clients and the
company. In an organization where there are many employees and it becomes vital to
work in team. The leaders must try to identify and develop the unique methods of
training and he/she must also be able to identify the experiences and motives which will
help the clients to identify different processes. The candidates can also talk with the
IMC authorities and this will help them in meeting their demands. It will be
advantageous to be an interactive leader because it will help in connecting with the
other superior leaders and these will help in the development of the company. The
candidates and the clients will know each other better if the leaders display interactive
leadership style. They can share the reason and the common purpose for searching
that particular job (O'Mahoney & Markham, 2013). In interactive leadership, the leaders
to IMC can also develop personal interaction with the clients and this will help to
develop a collaborative and consensus process. The other employees of IMC must also

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try to lead the team and this will help in developing the client base of the company. The
leaders must also try to develop a sense of trust among the clients so that it will help
them to improve their customer base (Grant, 2016). The leaders must develop proper
relationship with the client and they must be in touch with the recruiters to know about
the performance of the candidates. Interactive leadership is also suitable raising the
voice of the clients. The clients will be provided proper training and in many
circumstances the clients can also raise their voice if they are not satisfied with the job.
They can co-ordinate with the management authorities of IMC and thus discuss their
problems and issues. IMC will organize camps in the local community and this will help
the leaders to interact with the local clients, understand the needs of the clients and
thus find appropriate jobs for them. The clients will also be motivated and satisfied if
they find proper feedback of their job related queries. They will be willing to approach
the management authorities of IMC and they will also refer their friends for visiting the
consultancy company and getting themselves placed in such top companies. The
company will also conduct different kinds of research and analysis before sending the
candidates for the job and this will also the candidates in getting the best job (Lopez-
Parra et al., 2016). The leaders must meet and interact with the candidates and this will
help in developing the business culture and business leaders. The candidates can
discuss different kinds of issues they are facing in the job with the leaders and the
leaders must try to solve them accordingly. They can openly discuss with the clients
about their problems and issues and this will help in developing proper relationship with
the clients and the company. This type of leadership style will benefit both the client
company and the customers and it will help in creating and cultivating the effort,
direction and effort of the candidates in a proper way. This kind of leaders also sees that
it will benefit both the companies and the leaders and also considers that both of them
win in such a case. IMC also tries to nurture and encourage the employees accordingly.
IMC also tries to support its clients effectively and properly. This kind of leaders must
also try to support the employees and must help in attaining and identifying their goals.
This type of leaders also tries to build a proper support and interactive network with the
clients and the company. If they fail to understand them properly, they should not blame
the candidates for it rather they must try to understand it and solve them accordingly.

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The leaders through proper interaction must support the clients and help them to realize
their goals and tasks properly. They must also apply them in meeting the standards,
expectations and norms and the customers must be encouraged to share the required
information with them (Branstetter et al., 2014). The leaders must also try to provide
proper and necessary help to the customers and this will help in developing co-
operative goals with the clients. The leaders must also try to impart correct information
on the latest technologies and this will help them in facilitating proper information to the
clients. Delivering proper information to the clients will help in the clear understanding
the missions and goals of the company properly.
4. Critical Reflection
I have learned how the internal and the external environmental factors affect the
working of the consultancy. Identification of the internal strength of a company will help
the company to develop and progress. It will also help in analyzing the weaknesses of
the company and thus find out effective means to work on those weaknesses. Similarly
the opportunities and threats are also vital for the successful working of the company. It
is also important to identify the needs of the clients and this will help IMC to find out the
proper clients and deliver the right information to the clients. Moreover, PESTLE
analysis is also done and this will help to understand the environment of Australia (Ravn
& Sterk, 2013). The legal, political and economic environment of Australia is important
to understand because it will help me to know how IMC will operate and how it can
expand its customer base. I have also analyzed the strength, weakness, opportunities
and threats and it has helped me to widen my area of knowledge because I had given
certain recommendations to the company to develop accordingly. Moreover, I have also
identified what type of leadership style will be effective for the successful working of the
IMC and how the leaders can identify the needs and requirements of the clients. I have
also learned how effective and proper interaction with the people will help in the
development of the company and gathering a huge customer base. Thus, it can be said
that interactive leadership style is effective and helpful for IMC as well as the client
company and the candidates who wants to get themselves placed in a good company
(Douglas & Leite, 2017).