MPK732 Assignment 2: Marketing Blog - IMC and Distribution Strategies

This assignment presents a student's blog post analyzing two key marketing concepts: Integrated Marketing Communication (IMC) and distribution strategies. The first blog focuses on Domino's AnyWare campaign, examining how the company utilizes IMC to enhance customer engagement and increase sales through celebrity endorsements, social media integration, and technology. The analysis highlights the impact of these strategies on Domino's performance and sales growth. The second blog examines Apple Inc.'s distribution channels, differentiating between direct, indirect, and dual distribution models. It explores Apple's distribution network, emphasizing its strategic partnerships, retail storefronts, and online sales, and how these strategies contribute to the company's performance and brand image. The assignment adheres to the blogging format, including references and appropriate use of images.