Integrated Marketing Communication Strategies for Water Water Nowhere

This report examines the integrated marketing communication (IMC) strategies of Water Water Nowhere, focusing on delivering a clear and consistent message. It begins with an introduction to IMC and its importance for organizations, followed by the vision, mission, and value statements of Water Water Nowhere. The report explores the sustainability of the company, its value statements, objectives, and the objectives of its marketing communication. It delves into integrated marketing communication frameworks, intervention strategies, and the impact on organizational and brand performance. The report also analyzes brand identity and concludes with key findings and references. The study emphasizes the importance of IMC in achieving competitive advantages and highlights various strategies for effective communication and brand building within the context of water conservation and sustainability. This report provides a comprehensive overview of the marketing communication strategies employed by the organization.

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Implementing strategies
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Table of Contents
Introduction................................................................................................................................2
Vision Statement........................................................................................................................3
Mission Statement......................................................................................................................3
Value statement..........................................................................................................................3
Sustainability of Water Water Nowhere................................................................................4
Value Statement.....................................................................................................................4
Objective................................................................................................................................5
Objectives of the Marketing Communication........................................................................5
Integrated marketing communication frameworks................................................................6
Intervention............................................................................................................................7
Organizational and the brand performance................................................................................7
Brand Identity.............................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
This study focusses on the integrated marketing communication strategies of the organization
called Water Water Nowhere. This study has delivers a clear, consistent along with the
competitive message for itself and product. It has the challenge today for the oriented firm.
An effective marketing strategy is thus required for an integral part for every efficient as well
as the result driven organization (Armstrong, Kotler, Harker, & Brennan, 2015). It is
innovative along with creative communication practitioners can be seen inappropriately for
combining, coordinating along with the efficient use of the marketing communication tools
which has a great impact on the company’s products and services.
As per the best strategies, there is the Integrated Marketing Communication or IMC approach
is needed to believe that the company will leave no chance for the error, there is no patience
for the miscommunication. This IMC approach is found to place for the premium under the
consistency messages. It posits that the communication effort for the company will be
different products as for the right medium for eliciting the right results (Belasen & Belasen,
2018). There is the simple argument of IMC when there are the financial, competitive along
with the effective benefits as it has been achieved through the synergy which has been
afforded through the process of the integration. Also, it has been considered as the revolution
of the marketing thought, IMC as it is gradually emerging as the natural revolution within the
marketing thought.
It has been found that drinking water varies from place to place which is depending on the
condition for the source water as it can be drawn and thus the treatment is delivered should
meet all the regulations (Cho & Jung, 2017).
This study thus briefly strategies the integrated strategies for clean water within the nation.

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Vision Statement
The vision statement of Water Water Nowhere is quality, clean water for consumers. It
compiles the guidelines of the values with drinking-water quality along with the minimum
criteria in order to have the treatment as well as source protection. It is needed to have a
properly maintained community water supply system for proper evaluation as per the number
of factors as it is considered (Dholakia, 2016). Thereby, the average volume of water can be
used for consumers for domestic purposes.
Mission Statement
The mission statement is mentioned the water is needed to maintain with the quantitative
manner where the drinking water is not properly treated or can travel through the improper
way as the maintained distribution system. It has been observed that there are many regions
for which the freshwater resources are not adequate for meeting the domestic, economic
development along with the needs (Ghosh, 2017). This lack of adequate clean water in order
to meet the human drinking water as well as the sanitation needs which is mostly needed for
the constraint as per human health as well as the productivity.
Value statement
The value system of the company is found to obtain as per the conventional freshwater within
the region as the water conservation is needed to the major sectors within urban, agricultural
as well as industrial areas. Therefore, the conversation has measured for reducing the water
demand as it is generally well established where it is required for societal or the economic
incentives in order to implement (Ghosh, 2017). Therefore this water conservation will
measure costly and most comparable in the case to increase the water supplies. Also, this

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water conservation is found to measure invariably with the positive effect for the water
quality along with the environment. It is needed to minimise the impact on the freshwater
resources. Therefore, the volumes of wastewater will be generated through human activities.
On the other hand, water conservation is found to measure as it includes:
1. Limiting the toilet flushing
2. The water-saving plumbing fixture is needed to adopt, like the toilets and the shower
heads.
3. The water-efficient appliances can be adopted (Hesse & Poghosyan, 2016).
4. It is needed to adopt the water saving practices in commerce.
5. It should be limited use of the garbage disposal units.
Sustainability of Water Water Nowhere
Sustainable development is needed for the company and it is connected with the environment.
As the humans would have the direct requirement for the environment for all kind of
activities, the protection as well as the proper management which is the most significant
subjects as it occupies the international agenda of the organization (Hesse & Poghosyan,
2016). This sustainable development is required for the protection of the environment as it
leaves in the good condition at the future generations.
Value Statement
1. Positive impact as well as the continuous improvement
The organization is found as the positive impact through its commercial operations as well as
the relationships and also the voluntary contributions. There is a continuous improvement as

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it is seen that the organization can manage for the impact as well as the longer-term goal in
order to develop a sustainable business (Iriana & Buttle, 2016).
2. Setting out the aspirations
The code of the corporate purpose is found to set out as the aspirations which are found to run
out the organization.
3. Working with others (Kim & Lee, 2015)
The suppliers, agent as well as the distributor can be found at the business partners who have
the values as it similar to the same standards. The reputation for the business can be the
integrity as it is depending on the interests for the activities.
Objective
In this case, the objective is needed to establish:
1. It is needed to analyse for the environment
2. It is needed to analyse the stakeholder needs along with the expectation
3. It is needed to analyse the internal skills and resources (Kim & Lee, 2015).
Objectives of the Marketing Communication
There are basic objectives for all kind of marketing communication methods are as follows:
1. It is needed to communicate
2. It is needed to compete
3. This is needed to convince (McPake, Scott, & Edoka, 2014).
It is found that there are the effective organizations which will ensure the information as they
have to communicate as this clear, accurate and useful as the stakeholders are involved. As

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the marketing communication is considered as the key in order to compete for effectively,
were particularly for the markets which the competitors are found to sell essentially for the
same product with the same price for the same outlets. It is obvious for the marketing
communication is found to convince and it would present the ideas, products along with the
services for the compelling way as there are the target segments as per the desired action
(Larsen, 2016).
Integrated marketing communication frameworks
The IMC is considered as one of the most influential frameworks in marketing management
for the organization, Water Water Nowhere. This is the overarching theme for the marketing
communications text. It is an environmental organization which attempt for altering the
misconceptions for the resource used as it provides the information for the energy
consumption. There is the monetary persuasive appeal as it still gaining the popularity within
the environmental campaigning. This is thereby more important for further investigation for
which extent it is a persuasive appeal as it focuses on the financial arguments effectively
(McPake, Scott, & Edoka, 2014). It is the growing body which supports for the effectiveness
for the environmental appeals.
There is the financial gain as it induces people for making the rational cost-benefit calculus
which leads people for deciding in the case to engage with energy consuming behaviour as it
is immediately along with hedonic rewards for the outweigh for the financial costs.
The environmental costs for the energy-consumption with self-transcendence value can be
found to effectively. As per Asensio and Delmas (2015) have found that there is the
combination for the environment as well as the health-related information which is
outperformed the financial appeals as it leads with more favourable attitudes with the low
carbon policies especially for the individuals with the strong ecological personal norms

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(Schivinski & Dabrowski, 2016). As per Evans and colleagues have demonstrated the pro-
environmental behaviour which is found to activate the self-interested as per the concerned.
The promotion for water conservation is found to examine where it has examined to reduce
the water consumption for the means with the normative message (Paradi, Sherman, & Tam,
2018).
Intervention
The intervention should be strategically designed for increasing effectiveness. In some
successful ingredients for interventions, it is found that it includes the modelling along with
the commitment strategies for simple prompts. There is the intervention for present study
which is contained as the mix of influencing techniques in order to motivate people in the
case to shower both within a shorter time and very frequently.
In this respect, the voluntary domestic conservation will measure the result as per the
significant water savings. For conservation measures, there are low-flush toilets which use
approximately 6 litres of water in each flush. There are the conventional toilets in the case to
operate with 13 to 19 litres of water. The pressure-reducing valves us installed by the water
for saving energy along with water for reducing the probability for the system leakage along
with the breakdowns (Schivinski & Dabrowski, 2016). As per the U.S. Environmental
Protection Agency, it is estimated that there is the water saving for the house with the low
pressure as it compared with the house with high pressure and it is needed to be 6 per cent.
There is the increase in pressure reduction for the reliability with water systems by the 33 per
cent (McPake, Scott, & Edoka, 2014).
Organizational and brand performance

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As per Luxton et al, it is already needed to touch upon for the topic brand performance which
is lucidly described as it is followed by setting up as it serves the enablers along with the
barriers for integration. IMC is needed to incorporate for the literature. It is summarized that
it has been including the following issues:
1. It is concerned about the difficulties of understanding the process of IMC.
2. There are the risks of change (Minolta, 2018).
3. There are marketing departments which lack the control as well as the influence over the
other parts in the organization. , It is found frequently that there is the marketing issue which
is not represented at the board level.
4. The agencies should have a clear role for IMC
The challenge for the implementation is needed to take in consideration for the series of the
studies in IMC practice as it is relative to the UK organizations. In this study, the critical
realism approach has been adopted to face the barriers.
Brand Identity
The theme of the IMC antecedents as well as the planned brand identity has been analysed
and thus the respective identity, as well as strategy, can be taken into consideration.
Therefore, the support is considered for oft-repeated for an assertion with the consumer
attitudes which is enhanced as it follows the strategy as well as consistently it is found to
ingrate the message across the controlled communication. Additionally, the relationship with
brand strategy as well as uncontrolled communication has been found in this context (Ghosh,
2017). Thereby, the extraneous communications are required to be enhanced. The
relationships within the brand and consumer can be established as it can be understood as

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well as enhanced. It is the outcome where IMC programmes are depending on the identifiable
parameters which will underpin the brand loyalty.
On the other hand, the boundaries of the corporate communication are found to fit coherently
with the notion as well as the integration perse. Also, the crossovers and the interconnections
have been established with the marketing as per the need which differentiates within two
communication typologies. So, the corporate communications domain is needed to provide
more important as the corporate brand as it is needed to communicate and perhaps for
stakeholders (Iriana & Buttle, 2016).
Conclusion
Therefore, it has been concluded that the integrated communication strategy is needed to
establish as discussed above for the company Water Water nowhere. By establishing the tools
and techniques, the organization can set up and achieve its mission as well as vision. The
value statement for the company can also be verified by these techniques.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction
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Belasen, G., & Belasen, H. (2018). The power of emotion: Brand communication in business-
to-business markets. Journal of Brand Management, 403-419.
Cho, H., & Jung, S. (2017). Marketing Green Apparel: Do Advertisement Claims Influence
Consumer Perceptions? (2nd ed.). London: Oxford University Press.
Dholakia, U. M. (2016). Consumer behaviour in a multichannel, multimedia retailing
environment. Journal of Interactive Marketing, 24(2), 86-98.
Ghosh, C. (2017). A Study on-Evaluating Marketing Strategies Adopted by Home Appliance
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Iriana, R., & Buttle, F. (2016). “Strategic, operational, and analytical customer relationship
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Kim, K., & Lee, B. (2015). Marketing insights for mobile advertising and consumer
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http://pure.au.dk/portal/files/11462/BA.pdf
McPake, B., Scott, A., & Edoka, I. (2014). Analyzing markets for health workers: insights
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