Strategic Human Resources Management Case Study of IMI - LSME 501

This case study analyzes IMI's strategic human resource management, focusing on aligning business strategy with skills and knowledge to gain a competitive advantage. It examines the implementation of IMI's niche market strategy, considering its competitive advantages and the external environment, using the PESTLE model. The analysis covers IMI's purpose, skill management, and recommendations for long-term success, emphasizing customer-centric models, technology utilization, and industry-relevant content to sustain growth and market leadership. The report concludes with strategies for IMI to enhance its global market position through innovation, customer insights, and sustainable practices, contributing to its overall business performance.

Strategic Human Resources
Management

Table of Contents
Strategic Human Resources Management.......................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Determine purpose of IMI business strategy and managing skills to contribute its competitive
benefits.........................................................................................................................................3
The implementation of IMI niche market strategy in the light of its competitive advantage and
external environment...................................................................................................................5
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Human resource management is refers to as procedure that takes place to achieve desired
goals of business respectively (Kaufman and et.al, 2021). By developing strategy to attain
customer and derived possible outcome for business. The report is based on IMI that is global
market who developed strategy to derives benefits for engineering that helps in deriving positive
outcome for business effectively. In this determine purpose of IMI organization strategy and
determine their competitive benefits that contribute in skills and knowledge. Further, study about
implementation of IMI niche sector plans that derived benefits and external environment. Also,
discuss strategies that recommended for IMI and determine long term sector goals.
MAIN BODY
Determine purpose of IMI business strategy and managing skills to contribute its competitive
benefits
The purpose of IMI strategy of organization is to enhanced in global market that helps in
achieving desired goals and objectives of business. In order to this, global engineering derives
benefits through innovation, emphasize consumer insights and helps in achieving desired goals
of business (Song, Tao and Wen, 2021). As their main goal is to selling engineering outcomes to
grow IMI by facilitating sustainability growth of business. It main purpose is to enhance business
as they operate organization in business to business that conducts smooth functioning of
business. By deriving competitive advantages that facilitate growth and expansion of IMI sector.
Through this helps in achieving desired targets and objectives by raising organization
productiveness in desired manner. This conducts productive approach by adapting technology
that increases sustainability of business by boost business performance. Also, it helps in
managing skills and knowledge by deriving competitive advantages that emphasize technology
advancement and innovating services that boost organization productivity. Through technology
adaptation that emphasize in business to determine in business that conducts sustainability of
business.
As this derives competitive benefits through emphasizing customer by attracting towards
business that conducts effective approach for business (Yean and et.al, 2021). By this derives
competitive benefits through attaining more customer and boost organization productivity in
desired manner. It helps in maintaining sustainability growth of business through deriving
business strategy by facilitating to consumers better quality of products that attracts towards

them. Through this helps in deriving competitive benefits by innovating services that helps in
reducing competitors that gains sustainability of business. Their main purpose is to selling
engineering solutions to peoples all over the world. By this helps in maintaining sustainability
growth of business through deriving effective strategy that boost organization productiveness. It
operates business to business environment that emphasize by controlling services by adding
values to customers. This helps in raising IMI business strategy by developing innovating
services that derives competitive benefits in market sector of business. As this maintains security
and operation of business through emphasizing consumer insight.
The IMI setting strategies to attain goals by achieving desired goals and objectives of
business through deriving competitive benefits (Correia and Matos, 2021). By attaining success
in global market through innovating services that attains consumers insight. Also, they provide
customers high quality of products that emphasize sustainability of business. In accordance to
these helps in managing skills and knowledge by deriving competitive benefits through obtaining
new products that enhanced growth of business in desired manner. They conduct growth by
developing new products and promote them through emphasizing in emerging market. As this
conducts by specialized knowledge that conducts by emerging strategy that boost organization
productivity and sustainability. It derives by emphasizing growth trends in market sector of
business through developing products and services. By facilitating to customer that helps in
reaching to desired outcomes for business by enhancing growth of business through managing
operation function of IMI respectively (Desai and Mokashi, 2021).
Their main goal is to enhance growth by emphasizing knowledge and skills that derives
long term consumer requirements. Through attracting customer by providing them better quality
and innovative products. As this helps in deriving competitive benefits through engaging peoples
that conducts productive approach for business. This helps in raising business performance by
implementing strategy that boost organization function in effective manner. The IMI is
developing new products in order to attain consumer insights by raising organization
productivity and emphasizing growth of business in desired manner. It conducts by managing
profit margins through maximize profits by raising organization sustainability growth. By skills
and knowledge helps in managing IMI business strategy through adaptation of technology that
helps in emphasize technological adaptation that emphasize competitive benefits n respective
manner. Through deriving opportunities by meeting global trends in market that conducts by

growing sector of business by deriving appropriate solutions to engineering. As this helps in
attaining aims and objectives through encouraging peoples by emphasizing innovations, derives
diversifying culture and peoples by maintaining functions of business respectively. In order to
this helps in attaining objectives by deriving competitive benefits.
In order to this develops strategy by innovating and emphasizing new products that boost
business performance. By deriving competitive benefits that raise production and operation of
business. In order to this sells engineering outcomes and positivity through benefits for business
by raising their sustainability in market sector of business. It develops competitive benefits
through attracting more and more customer by offering them innovative products and new one
that raises organization performance. As by deep understanding of knowledge and skills derive
consumer needs and desires that helps in developing innovative services to fulfil needs of
customer in respective manner. By providing them better quality of goods that emphasize by
innovative services that helps in attracting customers towards business in effective manner
(Alharbi and et.al, 2021).
It helps in deriving competitive benefits through motivating employees by which they
work in effective manner and boost knowledge. Through emphasizing skills by raising
performance through developing innovative services that boost productivity and efficiency in
respective manner. The business uses expertise that emphasize creativeness that derives
competitive benefits that helps in raising organization productivity in effective manner. This
derives advantages that helps in maintaining sustainability of business by technology
advancement that boost organization performance in respective manner. It helps in maintaining
knowledge and skills that derives competitive benefits.
The implementation of IMI niche market strategy in the light of its competitive advantage and
external environment.
In general, it has already been detailed that IMI is an engineering company who design and
manufacture the special movements and motions. The organization requires to use many and
various ideologies to make a light up in their business. Niche market is one of strategy who
helps in growing and developing an occupation in the market. This is a different strategy from
which a company or an individual require to concentrate on the special target market and
especially at potential consumers(Femenia-Serra, and Gretzel, 2020). The niche market allows to
display a differentiation of the products, price and even services. Achieving the growth in the

rapidly developing global market and dealing with competition is not easy. Thus, occupation
who can do well in the market and by fulfilling all the needs and desires of a consumer by
utilizing the different strategies and models can be effective in a certain way. In this term, IMI
company utilizes the niche strategy to increase their growth in a global surrounding. Moving
ahead it is necessary to understand the concept of competitive advantage. This term includes the
concept, it is a setup of different features which follow the target market by providing the
differentiation in the cost and products so that a customer can feel easy to purchase the
items(Huang, 2017). Here, performing the two major niche market strategy from which IMI
company able to increase their growth in the surroundings.
Cost advantage : In any organization, it is obvious that they have their own theory and methods
to built their business. IMI follows the niche advantage strategy to grow their business at global
level. In this strategy, the company mainly focus on the cost from which consumer and
organization both can obtain the advantages. The company set the prices of the products at low
and provides the best quality product so that it is affordable to the every individual and with the
best quality objectives.
Product differentiation: An individual desires to obtain the unique products and items. IMI
company manufacture the products in a different pattern and provide a differentiation from
which people willing to purchase the products and goods. When a company offers the special
and unique activities it built a major development in the field of market surroundings. This
differentiates makes the IMI company to grow and increase the consumer scale in the global
market(Fozer, and et.al., 2017).
Looking at external environment of the IMI company, performing the pestle model from which it
can be understandable to every individual.
Politics : This factor plays a vital role in the IMI engineering company which can effect the
profitability and development in the market. It includes the tax policies, trade restriction, tariffs
and other political stability which directly impact the growth of the company.
Economy : This concept is already cleared with the term Economy which includes the interest,
wages rates, unemployment and other living standards. The IMI company economy can be
modified with the global financial condition causing a downturn in demand.

Social : Social function includes the population growth and rates, age distribution and health and
safety measures. IMI company growth can be impressed by the population of the country from
which availability of skills can be developed.
Technology : In the modern era, the utilization of the technology is rapidly increasing day by
day. Utilizing the technology function the IMI company can built the growth and development in
the global market(Riar, Bhanot, and et.al., 2021). Internet is making the activities and things
easier to compare the values.
Legal : Legal factor includes the legislation changes and import/export resources. IMI company
implements the growth by legal factors by keeping the awareness regarding the legislation
activities such as focusing on the health and safety during this pandemic Covid19.
Environment : The last factor denotes the term environment which includes the ecological
aspects. IMI company focus on the environmental protection from which it helps them to sustain
their business at global surrounding.
Recommendations
Every company wants and requires to sustain their business at higher level and it obvious that
they also should need to obtain some strategy to achieve a higher growth. IMI company also
requires some recommendations from which they can develop in the global business market.
Here, describing three strategies which can be very useful and effective for them to build a long
term market and leadership objectives. The stakeholders play a major role to run or drive a
company. Stakeholders are the major and important factor which includes, manufacture,
consumer, employees and even leaders. Each function has an essential part of an industry.
Looking at first objective, it has been recommanded that building an accurate customer centric
model can help in sustain the business at global level. The consumer needs a proper attention and
wanted to fulfil all the needs and desires to be furnished(Spitz, and Trudinger, 2019). It is
obvious that company do focus on the consumer wants but communicating on daily basis and
asking for the suggestions and demands makes them to feel happy and satisfied which can make
a stable growth at global surrounding. Moving ahead to the second strategy that is utilizing the
technology. In this modernization, every individual is known of technologies and from which
many of the activities can be done in few time. Taking the proper usage of technologies in
machinery or either by promoting the company name and fame. Everything can be possible by
technologies in an industry(Papapetrou, Kosmadakis and et.al., 2018). The last strategy which

has been to be recommand that provide the industry used content. It is needed to focus on the
content of a metal industry from which people can attract.
CONCLUSION
In this report, it has been concluded the business strategy from which an organization is
stable to manage the knowledge and skills to contribute its competitive advantages. This report is
expressing the concepts of IMI company and helps to understand the niche market in the context
of competitive advantages and external environment. Apart from this, at last few strategies has
been performed from IMI company can sustain their growth at global surrounding.

REFERENCES
Books and journals
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cause‐related marketing: From the perspective of persuasion knowledge. Journal of
Consumer Behaviour.Yean, R.A. and et.al, 2021
Yean, R.A. and et.al, 2021. A two-in-one strategy: target and nontarget site mechanisms both
play important role in IMI-resistant weedy rice. International journal of molecularSong,
B., Tao, W. and Wen, T.J., 2021 sciences. 22(3). p.982.
Correia, M.J. and Matos, F., 2021, September. 2.1 Innovation management definition. In ECIE
2021 16th European Conference on Innovation and Entrepreneurship Vol 1 (p. 223).
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Desai, R.S. and Mokashi, A., 2021. A Study Of Competency Based HRM For Business
Sustainability. Psychology and Education Journal. 58(2). pp.9008-9012.
Alharbi, E. and et.al, 2021. Exploring the current practices, costs and benefits of FAIR
Implementation in pharmaceutical Research and Development: A Qualitative Interview
Study. Data Intelligence. 3(4). pp.507-527.
Femenia-Serra, F. and Gretzel, U., 2020. Influencer marketing for tourism destinations: lessons
from a mature destination. In Information and Communication Technologies in Tourism
2020.(.pp. 65-78). Springer, Cham.
Huang, X., 2017. Market penetration, institutional niches and job searches in reforming
China. The China Quarterly. 232.pp.1070-1093.
Fozer, and et.al., 2017. Life cycle, PESTLE and multi-criteria decision analysis of CCS process
alternatives. Journal of cleaner production.147.pp.75-85.
Riar, J.K., Bhanot, and et.al., 2021. Assessment of Heavy Metals in Samples of Soil, Water,
Vegetables, and Vital Organs of Rat (Bandicota bengalensis) Collected from Adjoining
Areas of Polluted Water Body. Water, Air, & Soil Pollution.232(7). pp.1-18.
Spitz, K. and Trudinger, J., 2019. Mining and the environment: from ore to metal. CRC Press.
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Papapetrou, M., Kosmadakis and et.al., 2018. Industrial waste heat: Estimation of the technically
available resource in the EU per industrial sector, temperature level and
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Online references
A, B., 2018. [Online]. Available through <>
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