University Business Plan: Immigration Agency (LML6008, Semester 1)

This report outlines a detailed business plan for an immigration agency, addressing various aspects crucial for its establishment and success. It begins by defining the objectives of the agency, emphasizing its role in handling immigration-related services, assisting individuals with visa acquisition, and navigating legal issues. The report then explores the ownership and management structures, followed by a discussion on sources of customers and effective marketing strategies, including SEO, contextual advertising, and social media promotion. Financial requirements, including capital needs and funding plans, are also presented. Finally, the report identifies potential business risks and proposes mitigation strategies, covering strategic, compliance, operational, and financial risks. The plan is designed to be comprehensive and includes financial projections and risk management strategies.

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Name:
Course
Professor’s name
University name
City, State
Date of submission

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Business plan
Starting an own business requires a lot of capital in it especially for an immigration
agency. Sometimes people feel like being employed is better than being self-employed or
starting an own business. However, there are various business objectives of starting an
immigration agency. Starting any business better yet an immigration agency requires a lot of
focus, commitment and keen eye for details. In this kind of business, experience in handling
people and motivation to learn new materials or things is really needed. Such a business is the
immigration agency. With a degree in law or an extensive knowledge on immigration, one can
start an agency for the following objectives.
1. Objectives of an immigration business
The main aim of a migration agency is to handle all aspects of immigration related activities
and services. This includes assisting individuals acquire visas for the country, gaining of
citizenship , defending the civil and criminal rights of immigrants, navigation of legal issues that
immigrants face within a new jurisdiction and assist in teaching businesses to understand
immigration issues in a global context1. All these objectives are centered on helping people to
move from one country to another without them having major issues related to immigration. The
aim of the consulting agency is to offer a professional and standard immigration services to
individual clients and corporate clients at both national and international levels. We will ensure
that we beat all huddles in order to meet the client’s expectations and surpass the said objectives
whenever they seek help from our business.
1 Brinckmann, J. and Kim, S.M., 2015. Strategic Entrepreneurship Journal, 9(2), pp.153-166

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In 5 years, the immigration consultancy company wants to be among the best in the country.
The country will witness an upsurge of immigrants due to many geo-political factors happening
around the world. To run a standard immigration consulting agency is demanding and requires
certified, trained and well equipped staff to perform with excellence. The agency will be result
driven and client focused with the aim of providing affordable services at an affordable fee. In
five years, the agency will have the best services in the country and will be rated as among those
providing the best services in the country. The agency will offer professional immigration
consulting services and a standard service to individual clients and corporate clients. The
business can also be started at home with an online platform to perform all these functions.
The agency must first be approved by all the relevant agencies and authorities in both
Australia and Vietnam. The objective of the business in the 5 years’ timeline is to add more
business through increase in clientele business and serve more for the people of Australia and
Vietnam. It is also to make sure that the business becomes one of the leading if not the leading
business agency in both countries with unquestionable service delivery.
2. Ownership and management structures
This will start as a partnership between three friends but later it can be converted to a limited
company which is its own person. What type of company property to choose.The most common
types of companies, by type of ownership, are two: partnerships and company in short). The first
is an analogue of the Australian IP with local nuances2. The second is a joint stock company.
Between them there is a significant difference. The IE is not actually a legal entity, that is, the
2 Burns, P. and Dewhurst, J. eds., 2016. Macmillan International Higher Education.

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tax will not consider the personal finances of the owner separately from the finances of the
company. Accordingly, if a firm has debts, they will inevitably fall on its owner. The
management of the company is headed by the manager and then he has an assistant and there are
seven workers to do data entry and helping in visa acquisition. In my case, to open a company in
Australia was not optional, but rather the only possible option. The prospect of getting a job in
other companies did not seem tempting to me. I got tired of the status of an employee even in
Australia. Therefore, it seemed to me the most logical to open my own company and make key
decisions myself. I did not want to go far from the sphere of communications3. I decided that I
would open a design bureau to help other companies create their corporate identity, create
websites, write texts, press releases and advise on branding and advertising.
I had to dig in the Internet to find out what is required to open a company. There was little
time, because within a month my two-year student residence permit expired. On the website of
the Migration Service I found information that students from other countries who have been
studying at a Swedish university for more than one semester in full-time education can register
their own business and on this basis receive a residence permit for entrepreneurship for two
years. At the same time, no start-up capital was required.
3. Sources of customers and marketing
In this company, the sources of customers are the numerous students coming from Vietnam
to Australia. Those are the primary customers as Australian universities register nearly 10,000
foreign students in their colleges. Others are visitors like tourists and expatriates who come to
3 Chambers, I. and Humble, J., 2017. Routledge.

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work in both Australia and Vietnam. There are also nationals who want to visit other countries
and will be required to have their immigration details on check. Other sources of customers are
government employees who are on mission to visit other countries for seminars and conferences.
Australia plays a major role in tourism around the world4.
It turns out that entrepreneurs cannot hire staff due to high costs. There is no sense in contacting
agencies either - the minimum entry threshold here is 40 thousand dollars, and the commission
reaches 50%. It remains to lead the campaign independently.
You can go two ways:
Do everything yourself - optimize the site, write texts and creatives, select pictures, look for
platforms for advertising, negotiate prices and conditions with their owners, monitor the result.
This path is suitable for those who are willing to devote time to learning and further work in the
direction of Internet marketing. But in conditions when you need to do business in parallel, there
is always not enough time for something and something remains unfinished.5.
Advertising tools for small business
How to advertise a small business on the Internet?
4 Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for business.
Routledge.
5 Gonzalez, S., 2018. (Doctoral dissertation, The University of Mississippi).

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For small businesses, 3 tools are basic: SEO, contextual advertising and advertising in social
networks. With their simultaneous use, it will be possible to quickly attract customers and
increase competitiveness in the long term.Important! Start advertising on the Internet is
recommended with SEO-promotion. Without optimization and improvement of a site or group in
social networks there is no sense in attracting traffic. If the site is substandard, visitors will not
linger on it and make orders.
1. Promotion in Yandex and Google
SEO promotion on Google. Reliably
Effective promotion from a reliable freelancer! Honest and transparent.
It develops from 4 directions:
Internal website optimization (correction of technical errors that hinder promotion in Yandex and
Google, as well as the creation of unique texts with regard to key queries);work on external
factors (increasing the popularity of the site, its quoting on the live visited sites);website
development (creation of useful text content in order to attract traffic to target requests from
search engines).
Search engine promotion in VK, FB, OK, Instagram and videos on YouTube (the ideal solution
for those who are not ready or can not make their site; public go to the top of Yandex Yandex is
often easier and faster than sites). Access to the top search engines of your page in social
networks and the influx of visitors with minimal expenditure of money and time6.
6 Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Management Review
Quarterly, 68(4), pp.361-398.

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For greater effect, you can and should be promoted immediately and the site and group in social
networks (if available).
2. Contextual Advertising (PPC)
If SEO is a long job and a delayed result, then contextual advertising is a tool to instantly attract
customers “here and now”. Moreover, traffic from contextual advertising can be conducted not
only to the site, but also to the group in social networks - you just need to specify its URL in the
project settings. Therefore, the “context” should be combined with SEO and advertising in social
networks7.
For small businesses, contextual advertising works well in these situations:
at the start of a business, when there is an active working hours of the customer base;
during periods of surge in demand: seasonal, pre-holiday, situational;in regions with low
competition for advertised requests; as a safety net for requests that are not yet Anali TOP in
organics. After the same withdrawal in the TOP to save the budget, the display of ads can be
stopped.
4. Financial Requirements
For a business of this magnitude, there are various financial requirements such as capital to allow
in operations of the business.
Details $ $
7 McKenzie, D., 2015. The World Bank.

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ASSETS
Non- Current Assets
Land and Buildings 2,000,000
Furniture 12,000
Machinery 120,000
Investments 19,000 2,160,000
Current Assets
Inventory 1000
Debtors 5800
Cash/ Bank 3200 10,000
TOTAL ASSETS 2,170,000
EQUITY & LIABILITIES
Owners’ Equity
Capital 1,700,000 1,700,000
Non-Current Liabilities
12% Loan 440,000 440,000
Current Liabilities
Creditors /payables 30,000 30,000

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TOTAL EQUITIES & LIABILITIES 2,170,000
5.2 Capital requirements & Funding plan
The capital requirements and funding are as follows; owners capital of 1.1 million dollars and a
venture capital injection of 440,000 dollars.
EQUITY & LIABILITIES
Owners’ Equity
Capital 1,100,000 1,100,000
Venture capitalist(20%) 440,000 440,000
Non-Current Liabilities
12% Loan 660,000 660,000
Funding plan- the agency will be funded through the founding partnes as well as venture
capitalists as shown in the table. There is also a loan facility that will be needed.
Capital requirement- the capital requirements are equity and loan as shown in the table.
5. Business risks and mitigation strategies
There are business risks associated with a startup and many mitigating effects of these risks.
Strategic risks

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For a business to be successful, it has to be comprehensive and have a thoughtful business plan.
It is also a constant that everything in life changes and the plans that need to change need also to
be considered. This is the risk that a company strategy becomes less effective and the company
may not be able to achieve their goals. This is mostly due to changes in technology and need for
a strategic goal. The mitigating strategies are to have strategies that can be followed if the
strategies that have been set have not been effective8.
Compliance risk
This is the risk to comply with business rules, laws and regulations. There is always a risk that
more rules will be applied and more will be applied to the business. In immigration, many rules
have to be followed for compliance purposes. Even if the business is not old, compliance laws
have to be followed. The mitigating strategies are that the compliance is fully followed. The
rules and regulations have to be followed.
Operational risk
This is unexpected failure in business operations. It is failure to operate in your company. The
company is a source of risk. An example in operational risk is crashing of the server or computer
hardware’s. Operational risks in some companies. Some of this risks are beyond the control of
the company. Mitigating factors include operational back up hardware like any other.
Financial risk
8 McKeever, M., 2016. How to write a business plan. Nolo.

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This is one of the most important risk in the business. For the company, the financial impact in
form of loss of operations. This risk refers to money flowing out and into the business as well as
sudden and unexpected risks. Cash flow management is a good mitigating factor for this risk.
Managing risks is important in any aspect.
Reputational risk
There are many types of businesses. The reputation depends on the services provided by the
agency. Reputation is everything for the growth of the business. it should be maintained and held
to its best for the company. When reputation is damaged, there is unexpected loss in income for
the business. The customer will wary for the business. Reputation may also lead to law suits and
negative reviews from advertisements and people served. It should be mitigated by offering good
services and having a good reputation generally.
6. Developing and improving skills and knowledge
At the very beginning, to get the right to do business and put a new company on tax accounting,
you had to contact the Tax Service9.
From her site I downloaded and filled out a short questionnaire. Here are some of the questions
she was: this are the skills to be improved.
7. Checklist
9 Ward, J., 2016. . Springer.

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The main aim of a migration agency is to handle all aspects of immigration related
activities and services. This includes assisting individuals acquire visas for the country, gaining
of citizenship , defending the civil and criminal rights of immigrants, navigation of legal issues
that immigrants face within a new jurisdiction and assist in teaching businesses to understand
immigration issues in a global context. All these objectives are centered on helping people to
move from one country to another without them having major issues related to immigration. The
aim of the consulting agency is to offer a professional and standard immigration services to
individual clients and corporate clients at both national and international levels. There are also
nationals who want to visit other countries and will be required to have their immigration details
on check. Other sources of customers are government employees who are on mission to visit
other countries for seminars and conferences. Australia plays a major role in tourism around the
world.
References
Brinckmann, J. and Kim, S.M., 2015. Why we plan: The impact of nascent entrepreneurs'
cognitive characteristics and human capital on business planning. Strategic Entrepreneurship
Journal, 9(2), pp.153-166.

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Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chambers, I. and Humble, J., 2017. Developing a Plan for the Planet: A Business Plan for
Sustainable Living. Routledge.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
Gonzalez, S., 2018. An Exploration into the History and Significance of the'Planner'and A
Comprehensive Business Plan for Launching the new Planner Company, Lala Letter
LLC (Doctoral dissertation, The University of Mississippi).
Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Revisiting the
influence of institutional forces on the written business plan: a replication study. Management
Review Quarterly, 68(4), pp.361-398.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. The World Bank.
McKeever, M., 2016. How to write a business plan. Nolo.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.

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Uhl, A. and Gollenia, L.A. eds., 2016. A handbook of business transformation management
methodology. Routledge.