COIS 12036 Report: Analysis of Immigration Museum Website Design

This report provides a comprehensive evaluation of the Immigration Museum website, focusing on its interactive design and user interface. The report begins with an introduction outlining the purpose of the evaluation and its objectives. It then delves into a discussion of the website's main features, including its layout, navigation, and mobile portability, assessing them against interactive design principles. The report also examines the website's positive and negative aspects, identifying strengths such as informative content and fast loading times, as well as weaknesses like poor visual design and lack of security. Furthermore, the report incorporates reviews and comments from participants, providing insights into the website's usability and user satisfaction. Based on these findings, the report offers specific recommendations for improving the website's design, content, and functionality, aiming to enhance the user experience and overall effectiveness. Finally, the report concludes by summarizing the key findings and reiterating the importance of website design in providing information to the public.

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2019
Name of the student
Author Note

Table of Contents
Introduction.................................................................................................................... 3
Discussion..................................................................................................................... 4
Main features............................................................................................................... 4
Positive and Negative aspects.......................................................................................... 6
Positive...................................................................................................................... 6
Negative..................................................................................................................... 7
Reviews and Comments..................................................................................................... 7
Recommendation............................................................................................................. 9
Conclusion................................................................................................................... 11
References................................................................................................................... 11

Introduction:
A fundamental objective of this paper is to effectively evaluate the mentioned website in
order to determine the appropriateness of this website and its impact on its customers. A
thorough investigation on the mentioned website has provided the knowledge that it is the
website of IMMIGRATION Museum which is located in 400 Flinders St, Melbourne VIC 3000,
Australia. The mentioned museum is established with the purpose to organize community
exhibition as well as other cultural programs. Followed by the investigation it has been noticed
that this museum holds a significant impact on the cultural programs of the people of Melbourne.
Thus, it has been observed that it is very essential to have an informative website for this
museum which will provide detail information about the organization to the customers. Followed
by the above mentioned aspect this paper will investigate the appropriateness of the mentioned
website. Followed by this it will also consist a detail elaboration of the features of the website
and will also identify its main features which holds significant impact on the effectiveness of the
website. Along with that a brief explanation will be provided related to its interfaces and its
effectiveness. Followed by this this paper will also cover the identification of the limitations of
this website followed by which it will also consist recommendation which will help to mitigate
those limitations. Lastly, it will be concluded by briefing the overall necessity of this website for
the organization.
Discussion:
Followed by the “Golden Rules” of the interactive design principles one of the most
significant features has been accounted which are described below:
Main features –
1. Strive for consistency – According to the 1st rule of the interactive design principle it has
been noticed that the nominated website holds and attractive home screen which is
displaying the picture of the museum. Along with this the utilization of the color and the
implementation of the fronts, layout is highly attractive. Followed by this it also consist
the menu bar at the top right corner of the home screen. Thus, after analyzing the overall
representation of the home screen of the website it holds a significant impact on the
audiences.

2. Clear Navigation with sub navigation links– Followed by the mentioned rule of the
Interactive design it has been noticed that the website is consist of informative links while
we scroll it down. From those links informative pages opens which consists the detail
about their service timing and the information about the ticket booking. Followed by this
also consist a detail information related to the popular exhibition and the programs. Hence,
it has can be stated that the website has effectively included all the information about the
museum which will surely have a significant effect on the audiences.
3. Universal Usability - after investigating the website it has been noticed that it does not
holds the universal usability since, the color of the background is red which is highly less
cooperative for the color blind people. Followed by this is will be also difficult for disable
people to operate this website as it is not developed with the concern of universal
usability.
4. Mobile Portability – Along with the above aspect it has been noticed that the website is
mobile portable which is an important feature of this website. Hence, it can be stated that
the user can easily access the website from their mobile devices.
5. Good Error handling – along with the above features this website is also capable for
error handling as it holds the capability to effectively reduce the errors related to the page
loading.
6. Fast loading time –followed by the above features this website holds the feature of fast
loading time which is one of the most significant and impactful feature of the nominated
website.
7. Social media incorporation- followed by the above features it has been also identified
that the website is intact with social media platforms. Hence, it is very impactful towards
the digital marketing approach.

Positive and Negative aspects:
Followed by the above features it has been noticed that it is essential to identify the
positive as well as negative features of this website which will highlight the strength and
weakness of the website. Followed by the identification of the strength and weaknesses it will be
easy to suggest effective mitigation plans according to those identifications:
Positive-
1. One of the significant feature of this website is, this website consists relevant contents as
per the services of the IMMEGRATION Museum. The incorporation of the informative
contents of holds a significant impact on the performance of the website.
2. Along with the above aspect the page loading speed is also one of the significant aspect
towards the performance of the website. As a website consisting less effective page
loading feature makes the website more effective.
3. The website is highly attractive as the color combination is very impactful to catch the
eye.
Negative-
1. Along with all the above features this website it has several limitations related to the very
boring screening.
2. The contents are not to the point
3. The security of the website is not up to the mark.
4. The website does not contain any login. Therefore anyone can see the website without
logging in.
5. The algorithm for the Search Engine Optimization is not implemented properly.
6. The navigational structure of the website is very poor.
7. Graphics of the website is poor and the fonts are unclear.
8. The website is not supported in the mobile and hand held devices.
Reviews and Comments
Background of two participant are given on table 1.
Table 1 -
Age Gender Profession Disabilities

Participant 1 20 Male Student none
Participant 2 26 Female Programmer none
1. Is the mentioned website is efficient enough to carry out all the task according to the user
requirement.
Participant 1: Not effective to meet my requirement.
* ** *** **** ****
Participant 2: Easy enough.
* ** *** **** ****
My view: As per my view point the mentioned website is enough capable to meet all the
user requirements.
* ** *** **** ****
2. Is the texts are enough legible as well as distinguishable from the website background.
Participant 1: The combination of the colors are very good.
* ** *** **** ****
Participant 2: the developer could have developed and design the website by considering
the convenience of specially disable persons.
* ** *** **** ****
My view: The color contrast of the website is reasonably well but there can be more modification
done in the interactive feature of the website
3. Usability:
Participant 1: This website can be logged on after entering the correct URL to the internet. After
logging in User can access the all the information of the web portal.
* ** *** **** ****
Participant 2: Best website for the museum where people can find things which are old.
* ** *** **** ****

My view: It can used by everyone as it does not have any login process.
4. Security: Participant 1: The security of the website is not up to the mark
* ** *** **** ****
Participant 2: The security of the website is fair enough
* ** *** **** ****
My view: The security of the website is not bad, up gradation is being made
on the website to make it better.
5. Navigation:
Participant 1: The navigation of the website is good as it shows where the
museum is situated.
* ** *** **** ****
Participant 2: The navigation of the website is not good as the road leads to a
grocery shop
* ** *** **** ****
My view: The navigation of the website is good.
6. The website is not supported in the hand held devices such as mobiles and
tablets.
Participant 1. The website is supported in mobiles and tablets.
* ** *** **** ****
Participant 2: The website is not supported in maximum of the hand held
devices
* ** *** **** ****

Recommendation
Fig 1
A website has many positive aspects and some negative aspects. After seeing the website
it can be said that all the positive functionalities of the nominated website is less and the negative
concerns has been accounted more. It can be recommended to the website to convert its negative
aspects into positive so that everyone visits the website and the rating given by the users is more.
The website is boring. It can be recommended that some interactive features can be added to the
website so that many numbers of people visit the website. The content of the website is not on
point. As the website is related to museum so it can be recommended that on point information
should be given so that the user knows about the immigrant museum. The website does not
contain any login. Therefore, anyone can view the contents of the website. It can be
recommended that a login portal for the website must be opened so that the user can enter the
website by logging in the website. The security features of the website must be upgraded so that
the website does not get hacked. It can be recommended that the features of the search engine
optimization must be optimized properly so that the searching can be done properly. The fonts
and the graphics of the website is unclear. It can be recommended that the graphics should be
upgraded and the fonts are made visible to increase the viewers of the website. The website is not
supported in maximum hand held devices. The website should be made platform independent so
that it runs on any platform like computers, mobiles and tables.

Conclusion
The given website is that of a museum known as the immigrant museum. The report is
used to analyze the appropriateness and the impact of the website on the viewers. The report
aims to analyze the main features of the website and how does it impact on the users. The report
discusses about the negative and the positive functionalities of the users. The positive features of
the mentioned website are much less than the negative website. Then the report focuses about the
reviews of the participants and their ratings of the website depending on some aspects. Then my
view is also given about the website about its features. Last but not the least the recommendation
is given about the website. The recommendation of the website is how to change the negative
aspects of the website to the positive aspects of the website. The report concludes with the
recommendation on the website to make it better so that its viewers increase and it gets
maximum ratings.

Bibliography
Murray, S., 2017. Interactive data visualization for the web: an introduction to designing
with. " O'Reilly Media, Inc.".
Dawson, A 2008, Designing for Different Age Groups, viewed 01 April
2016,http://sixrevisions.com/web_design/designing-for-different-age-groups/
https://museumsvictoria.com.au/immigrationmuseum/ [Accessed 2 Aug. 2019].
Burke, B., 2013. RESTful Java with JAX-RS 2.0: Designing and developing distributed web
services. " O'Reilly Media, Inc.".