Research Report: Age Discrimination's Effect on Employee Motivation

This research report investigates the impact of age discrimination on employee motivation, focusing on a study conducted at Waitrose Supermarket. The report employs a quantitative methodology, utilizing questionnaires to gather data from 40 employees. Key findings reveal that age discrimination negatively affects employee motivation, performance, and overall job satisfaction. The results indicate that a significant number of employees believe age discrimination impacts their motivation and performance, with many feeling that hiring younger staff leads to discrimination. The study also explores employee perceptions regarding their efficiency and effectiveness at different ages. The report concludes with recommendations for Waitrose to address age discrimination, promote equal opportunities, and enhance employee morale and productivity. The report includes an executive summary, methodology, results, discussion, conclusion, recommendations, reflection, and references.

Research project the impact
of age discrimination on
employees motivation

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
METHODOLOGY..........................................................................................................................3
RESULTS........................................................................................................................................4
DISCUSSION................................................................................................................................16
CONCLUSION..............................................................................................................................16
RECOMMENDATION.................................................................................................................17
REFLECTION...............................................................................................................................17
REFERENCES..............................................................................................................................19
Appendix..........................................................................................................................................2

EXECUTIVE SUMMARY
The purpose of the report has been to find out the impact of age discrimination on employee
motivation. It has been analysed that report has made use of the various methods of data
collection that has assisted researcher in finding out the end results. It has also been evaluated
that in the report researcher has made use of quantitative method. In this type of method, results
have been derived by making use of numerical facts and figures. This has assisted the scholar in
gaining better information which has helped them in deriving the results. The main findings of
the report have provided the facts that discrimination related to age in Waitrose Supermarket has
affected the growth of hospitality organization (Hollis-Sawyer, 2017). It has also laid the huge
impact on the motivation level of employees as they were not being able to achieve their goals
and objectives. It has also been analysed that every worker in firm has wanted to remove the
discrimination based on the age. It has been evaluated from the discussion that every employee
has to be provided with equal opportunities irrespective of their age. This has assisted the firm in
enhancing their productivity as well as managerial efficiency. It has also been analysed from the
report that every workers feels like discrimination has reduced their morale and ability to
perform (Griffin, Bayl-Smith and Barbour, 2017). It has been analysed that the age related to
discrimination has also increased the employee turnover and it has also increased the
absenteeism. Old age worker has also started having feeling of negativity in them. This has made
the environment of organization worsening. In order to overcome this situation, the Waitrose
Supermarket has started adopting better policies which has helped them in achieving goals and
objectives.
METHODOLOGY
It is based on the process of gathering or collecting large amount of data. It is to be
considered the philosophical framework within the research study. Generally, it will be
describing the methodology that associated with set of paradigmatic belief, assumption. In order
to use for conducting research.
This section plays crucial role in undertaking a systematic study that help researcher in
gathering detailed and measurable information about the specified topic and rea area. As it
includes various methods and techniques to effectively evaluate the entire research activities.
There is various research method which can be used by researcher so that they can collect
authentic as well as reliable information (Stypinska and Turek, 2017).

Research type: There are two type of researches one is qualitative and other one is
quantitative. Qualitative research type is based on theoretical framework. It is based on the study
of human science. In this the data is been collected with the help of open ended questionnaire
and conversational communication. In this method data can also be gathered with the help of
unstructured interview. It is really easy to collect the information which is qualitative in nature. It
has also been analysed that the other type of data is quantitative in nature. Present report will
make use of the quantitative data. In this the result is been derived from the numerical facts and
figures. This type of data is authentic and reliable as it has been collected with the help of
desirable results from the formula obtained.
Data collection: There are various type of data collection method such as primary and
secondary data collection method. In the primary data collection method, it has been analysed
that the raw data are been collected. The data can be collected on the basis of questionnaire,
observation, interview (Bayl-Smith, 2019). It can take large amount of time when researchers are
collecting it. The other type of data collection is secondary. In this Secondary research also
allows researchers to collect secondary data from various sources, such as books, magazines,
papers, etc. For the present research, the scholar will make use of questionnaire to get the end
results.
Limitations of primary data: For collection of primary data where interview is to be
conducted the coverage is limited and for wider coverage a greater number of researchers are
required. A lot of time and efforts are required for data collection.
Research approach: There are two type of research approach one is inductive and other
one is deductive. In this research deductive is been used as the quantitative study has been
selected. The other one is deductive which is been used in quantitative study (Alon-Shenker,
2019). These methods are being used in the study so that researcher can find out the end results
and also can achieve their goals and objectives.
Explain and justify the research approach
The researcher has been understanding the concept qualitative approach for collecting or
gathering the non-numerical data such as interview, transcript and text document. This type of
approach will be considered as important aspects for researcher to understand conceptual thing

for topic. The qualitative approach may be referred in both behavioral as well as verbal data into
classified in proper manner.
Quantitative approach is generally expected to turn into raw value into accurate
meaningful data by using critical thinking. It always supports for researcher to use mathematical
calculating to find out the desirable result or outcome. The quantitative approach is associated
with actual finding evidence to either supported and formulated in the research processes.
Mixed methods approach is consider the methodology for conducting research that
involves gathering, analyzing and also integrating both qualitative as well as quantitative
method. It provide the brief idea about both method for identifying accurate data in future
research.
It has been justified that each and every method consider unique identity for acquiring
relevant information related research topic. It should be used the mixed method for calculating
the result in both theoretical as well as practical manner.
State and justify the research technique
There are different research technique applicable for conducting the better research
study.in this way, it provide the better idea for scholar to use appropriate method for information
gathering.
Interviews is the method which mainly used for identifying opinion of respondents. It has
been conducted the various questions asked to be selected respondent. On the other hand
Questionnaires is similar to interview when identifying opinion of respondent where every one
share their idea, belief and though on the basis of experience.
Case studies are method for gathering information through journals, article and
newspaper. In previous paper, it has already done the study where it help for researcher to
implement new idea in future expansion. Modelling is another technique for representing the
data or information in the flowchart.
As per justification, it has analysed that different methods consider for acquiring more
knowledge in the future expansion.
Explain that suggested data collection method
The data collection method is considered as process for gathering large information
related the research topic. It will be categorized into different types: primary and secondary.

On the basis of suggestion, it has given advice to select the primary data collection for
identifying lot of information. It became easier for research to understand the concept in logical
manner. Sometimes, it has finding the difficulties in term of association with technique but it
easier to use them.
Explain the approach to analysis of data
In Qualitative, it can be analysis the data through interviews, experiments and other focus
groups. It is going to involve for identifying the common pattern within specific responses. In
order to analyzing them and achieve the research aim as well as objective.
In Quantitative, It is involved the interpretation of number, figures and number which
always attempt to find out the emergence of accurate finding. It may use literature review.
RESULTS
Theme 1 age discrimination impact on employee motivation at Waitrose
Q-1 Do you think that age discrimination impact on employee
motivation at Waitrose?
Frequency
Yes 35
No 3
May be 2
Total 40

Interpretation – A study was conducted on Waitrose to find out impact of age discrimination on
employee motivation. for that survey was conducted online and primary data was gathered
through questionnaire of 40 employees. by analysing data, it is found that there, out of 40, 35
said that yes age discrimination impact on employee motivation. 3 said no and 2 said may be.
thus, it is stated that ag discrimination impact on motivation in negative way. the employee who
are discriminated get depressed. it creates a feeling of loneliness among them. they do not think
about company in positive way. along with it, they do not work in effective way.
Theme 2 discrimination also affect on performance of employees
Q-2 do you think that discrimination also affect on performance of
employees?
Frequency
Yes 35
No 3
May be 2
Total 40

Interpretation – In order to attain aims and objectives of research, scholar gathered data of 40
samples via questionnaire. from graph it is analysed that 35 said yes age discrimination impact
on their performance as well. 3 said no and 2 said may be. Thus, it is evaluated that when staff is
discriminated their motivation decreases. Also, they do not put more efforts in achieving goals.
besides that, their efficiency decreases as they think organisation does not value them.
Furthermore, it leads to affect on team work as well. As staff is already demotivated it impact on
their mental health. they are not able to concentrate on work properly. So, goals and objectives
are not attained on time and this led to decrease in overall productivity of firm.
Theme 3 hiring of young staff results in age discrimination
Q-3 Do you think that hiring of young staff results in age
discrimination?
Frequency
Yes 33
No 5
May be 2
Total 40

Interpretation - The researcher conducted an investigation at Waitrose to find out impact of age
discrimination on employee motivation. Data was gathered by using questionnaire method. Also,
40 employees were selected for the same. By above table it is identified that 33 said hiring of
young talent leads to discrimination. 5 said no and 2 said may be. So, it is analysed that in
Waitrose most staff hired is of young talent. thus, it leads to creating discrimination between old
and young. The managers support young people and provide them more growth opportunities.
However, there is policy in company to hire young people.
Theme 4 find yourself as efficient and talented staff at 25 years of age
Q- 4 do you find yourself as efficient and talented staff at 25 years of
age?
Frequency
Yes 15
No 10
May be 15
Total 40

Interpretation – here, a study was done to find out how age discrimination impact on employee
motivation. thus, 40 staff data was gathered. from graph it is analysed that 15 said yes employee
find themselves as talented as 25 years of age. 10 said no and 15 said may be. therefore, many
staff said that they did not find as talented as young. they lack basic skills and knowledge in
order to compete with them. the staff required training to gain and increase capability. also,
efficiency of staff was low as compared to other.
Theme 5 old age people are not as effective as young staff
Q-5 does old age people are not as effective as young staff? Frequency
Yes 9
No 20
May be 11
Total 40

Interpretation – from analysing table it is stated that out of 40 employees, 9 said old age people
are not as effective as young, 20 said no and 11 said may be. thus, in Waitrose old age people
are highly affective with young people. they are experienced enough and is having capabilities as
well. moreover, old people know what decisions are to be taken. besides they train young talent
as well. alongside, in Waitrose both experienced and young staff work together to achieve goals.
Theme 6 young staff feel more encouraged to work similar age group
Q-6 Does young staff feel more encouraged to work similar age group? Frequency
Yes 16
No 10
May be 14
Total 40

Interpretation – By interpreting above graph it is analysed that 16 staff said that they feel
motivated to work with similar age group, 10 said no and 14 said may be. So, it is stated that
young staff likes to work with similar age group. this is because they feel comfortable in it. Apart
from it, they work with same enthusiasm and high motivation level. young people are able to
share issues with others and does not hesitate to communicate with each other. however, young
staff is highly creative and work in effective way when they are of same age.
Regression
Descriptive Statistics
Mean Std. Deviation N
agediscriminatioonaffectone
mployeemotivation 1.1750 .50064 40
hiringofyoungstaffresultsinag
ediscrimination 1.2250 .53048 40
Correlations
agediscriminatio
onaffectonemplo
yeemotivation
hiringofyoungsta
ffresultsinagedis
crimination
Pearson Correlation agediscriminatioonaffectone
mployeemotivation
1.000 .717