Research Report: Age Discrimination's Impact on Employee Performance

This report investigates the impact of age discrimination on employee work performance and workplace culture at Sky UK Limited. The research involved literature review, questionnaire-based primary data collection, and frequency distribution analysis using MS Excel for data presentation. Key findings reveal that age discrimination is a significant issue, impacting employee well-being, work performance, and career advancement. The study explores the types of discrimination, the impact of ageism on workplace culture, and the effectiveness of equality and diversity practices in mitigating age-related issues. The research suggests the need for Sky UK Limited to implement policies and practices to address ageism, including promoting equality, identifying unconscious biases, and embracing a multigenerational workplace to foster a more inclusive and productive environment. The report concludes with recommendations for Sky UK Limited to overcome the negative effects of ageism and promote a more equitable and inclusive workplace.

Research Project
(Impact of age discrimination on employee’s work
performance and workplace culture of an
organisation)
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Executive Summary
This report is based on identifying the impact of ageism on employee’s work performance
and workplace culture of Sky UK limited. To achieve this purpose, various numbers of activities
were completed by researcher in effective and systematic manner. Review of literature was done
effectively by using books, magazines and many other secondary sources relevant to the topic. In
methodology section, questionnaire was made by researcher for gathering primary data.
Frequency distribution analysis was used by researcher for analysing quantitative and primary
data gathered from questionnaire. Ms-excel were also applied for making graphs and presenting
data in graphical manner. Research outcomes were communicated to the intended audience by
using oral and written presentation, e-mail and many other communication challenges. This
helped in gaining of valid outcomes and accomplishing research objectives easily. Conclusion
and recommendations were done by explaining all information in short manner. At last,
reflection was done by explaining effectiveness of research methods in accomplishment of
research aim and objectives.
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Contents
Executive Summary.........................................................................................................................2
Costs, access and ethical issues for conducting research.................................................................4
Research findings and Data analysis in relation to research questions with appropriate conclusion
..........................................................................................................................................................4
Merits, limitations and pitfalls of approaches to data collection and analysis...............................15
Communication of research outcomes with the support of justifications and recommendations..17
Reflection.......................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
Appendix........................................................................................................................................21
Questionnaire.............................................................................................................................21
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Costs, access and ethical issues for conducting research
In order to conduct research, there are some elements that will be required to focus on by
researcher. These are cost, access and ethical issues. These will be useful in finding and
analysing of data systematically. These elements or methods will be described as below:
Costs: In order to carry out research, there is requirement of appropriate amount of capital
for number of resources including internet connection, access to secondary materials, stationery,
selection of best method, transportation etc. For these sources, researcher will need
approximately £300. This amount will helps them in carrying out each activity of project
systematically and accurately (Ajunwa, 2019).
Access: In order to conduct appropriate investigation researcher makes use of numerous
sources both the primary as well as secondary methods. It is accountability of the investigator to
maintain privacy or confidentiality of the data collected by them as of primary sources of study.
In consequence, researcher makes sure that the collected information or data about the topic
would be only accessed by the researcher.
Ethical issues: This is another aspect that is important and useful for investigator while
doing current investigation. There are certain principles of ethics that are useful for investigator
to must follow within investigation for carrying our research in ethical manner. These principles
are; provide participants the right to withdraw, prevent using deceptive practices, decrease the
risk of harm to research participants etc. These are main principles or values that must be
following by researcher while conducting research over the theme of equality and diversity (Ali
and French, 2019).
Research findings and Data analysis in relation to research questions with
appropriate conclusion
Data analysis is a process of analysis data gathered from questionnaire. Current study is
based on quantitative gathered data and for analysing such type of information, frequency
distribution analysis will be taken. In this method, researcher will need to make frequency
distribution table and divide entire table into single table according to the research questions.
This will facilitate in analysing of quantitative information by consuming minimum time period
(Crane and et. al, 2019). Ms-Excel will also follow by researcher by making graphs of each
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question. This will help investigator in presenting of quantitative information or data about the
topic in graphical manner.
Frequency distribution table
Q1) Do you have knowledge about the types of discrimination that happens at
workplace of Sky UK limited?
Frequency
a). Yes 30
b). No 10
Q2) According to you, age discrimination is major issue at your workplace? Frequency
a). Yes 31
b). No 9
Q3) What kind of issues you faced due to your age in the workplace of Sky
UK limited?
Frequency
a). Poor working conditions 10
b). Restrictions on employment and recruitment 10
c). Limited career advancement and opportunities 10
d). Less amount of salary as compare to young employees 10
Q4) In your opinion, what are the impact of ageism on workplace culture of
Sky UK limited?
Frequency
a). Harm the affected employee’s wellbeing 16
b). Low level of work performance among employees 14
c). Lack of middle-aged intellectual resources 10
Q5) As per your opinion, how Sky UK limited can promote equality and
workplace discrimination in the working environment?
Frequency
a). Identify and avoid unconscious bias 17
b). Put equality policies at workplace 13
c). Watch out for indirect discrimination 10
Q6) Does discrimination on the basis of your age at workplace of Sky UK
limited have impacted on your working performance?
Frequency
a). Yes 30
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b). No 10
Q7) Does equality and diversity practices help your organisation in preventing
of age discrimination at workplace?
Frequency
a). Strongly agree 15
b). Agree 20
c). Disagree 3
d). Strongly disagree 2
Q8) According to you, what are the policies and legislation that would be use
by Sky UK limited for overcoming impact of age discrimination at their
workplace?
Frequency
a). Equality act 2010 16
b). Age discrimination in employment act 1967 14
c). Human rights act 1998 10
Q9) What ways would be use by Sky UK limited for eliminating the negative
effects of ageism over their employee’s performance and workplace culture?
Frequency
a). Encouragement of mentoring 17
b). Rethink promotion and training 10
c). Embracing a multigenerational workplace 13
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Question 1: Knowledge about the types of discrimination
Q1) Do you have knowledge about the types of discrimination that happens at
workplace of Sky UK limited?
Frequency
a). Yes 30
b). No 10
Interpretation: Above data has been concluded that 30 out of 40 employers of Sky UK
limited had knowledge regarding the different types of discrimination. They had idea as gender,
age, disability, race etc. are main type that occur at workplace of Sky UK limited. Rest of the 10
respondents don’t have any idea regarding the same concept.
Question 2: Age discrimination at workplace
Q2) According to you, age discrimination is major issue at your workplace? Frequency
a). Yes 31
b). No 9
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Interpretation: Age discrimination is a type of discrimination that happens at workplace of
company. In this type, employees are discriminated on the basis of their age. 31 out of 40
respondents said as age discrimination is major issue in the workplace of Sky UK limited
because it creates high employee turnover that results is decreased performance of business at
market. Remaining 9 respondents don’t have any knowledge and opinion regarding the same.
Question 3: Issues of age discrimination on employees
Q3) What kind of issues you faced due to your age in the workplace of Sky
UK limited?
Frequency
a). Poor working conditions 10
b). Restrictions on employment and recruitment 10
c). Limited career advancement and opportunities 10
d). Less amount of salary as compare to young employees 10
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Interpretation: There are numerous issues faced by employees of Sky UK limited due to
their age. For this respondents have equal ratio about the issues of age based discrimination at
workplace of company. These issues are Restrictions on employment and recruitment, poor
working conditions, limited career advancement and opportunities and less amount of salary as
compare to young employees. These are major issues of ageism that have negative impact over
working performance of employees at workplace.
Question 4: Impact of ageism on workplace culture
Q4) In your opinion, what are the impact of ageism on workplace culture of
Sky UK limited?
Frequency
a). Harm the affected employee’s wellbeing 16
b). Low level of work performance among employees 14
c). Lack of middle-aged intellectual resources 10
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Interpretation: Ageism is biggest issue at workplace of Sky UK limited that have negative
impact over their working culture. For this statement 16 respondents had view as ageism harm
the affected employee’s welding that result in lack of confidence towards work. 14 had opinion
as it decreased level of work performance among employees that have negative or bad effects on
working culture. Remaining 10 employers had view as due to ageism; there is lack of middle-
aged intellectual resources. Middle-aged brains shine when it comes to achieving answers faster,
making sounder judgments, and better navigating the complicated international we stay in
nowadays.
Question 5: Ways for promoting workplace discrimination and equality
Q5) As per your opinion, how Sky UK limited can promote equality and
workplace discrimination in the working environment?
Frequency
a). Identify and avoid unconscious bias 17
b). Put equality policies at workplace 13
c). Watch out for indirect discrimination 10
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Interpretation: Most of the respondents have idea as it workplace of Sky UK limited, there
is requirement for promoting equality and reducing any kind of discrimination. 17 out of 40
participants had knowledge as company must identify and avoid unconscious bias that results in
less or no discrimination in the workplace. 13 respondents have opinion as putting of equality
policies at workplace is more effective because it will help them in promoting of equality as well
as reducing discrimination at workplace. Remaining 10 participants had view as Sky UK limited
should watch out indirect discrimination at workplace. All these are effective in promoting of
equality at workplace that result in higher success and growth of business.
Question 6: Impact of ageism on employee’s working performance
Q6) Does discrimination on the basis of your age at workplace of Sky UK
limited have impacted on your working performance?
Frequency
a). Yes 30
b). No 10
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Interpretation: Most of the participants had opinion as ageism is direct and negative impact
on working performance of employees at workplace. This has effect on their well-being,
performance level, productivity and also job security. Remaining 10 respondents don’t have any
idea and opinion regarding the same.
Question 7: Effectiveness of equality and diversity practices in prevention of ageism
Q7) Does equality and diversity practices help your organisation in preventing
of age discrimination at workplace?
Frequency
a). Strongly agree 15
b). Agree 20
c). Disagree 3
d). Strongly disagree 2
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