Analyzing AI's Impact on Corporate Performance in Digital Business

This report examines the impact of Artificial Intelligence (AI) on corporate performance within the context of digital business. It highlights the significance of AI in enhancing productivity, reducing errors, and reshaping the business landscape. The report traces the development of AI technology from its philosophical roots to modern applications like Siri and self-driving cars, detailing the technologies, software, and platforms utilized, such as Google AI and Microsoft Azure. It identifies various companies and industries, including automotive and healthcare, that leverage AI to improve customer service, product quality, and overall performance. The study concludes that AI serves as an effective business tool by automating processes, providing valuable insights, and ultimately contributing to increased revenue and market share. Desklib provides access to this and many other solved assignments for students.

BM 565 DIGITAL BUSINESS & NEW
TECHNOLOGIES

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK...............................................................................................................................................2
A- Significance of topic...............................................................................................................2
B- How AI technology has developed.........................................................................................3
C- A detailed description of technology used and what it is used for.........................................4
D- What technologies software & platforms are utilized in this topic........................................4
E- What types of company and business uses AI........................................................................5
F- How AI is used as a business tool and is this effective...........................................................6
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................8

INTRODUCTION
New technologies play significant role in the context of organizational growth and
success. It has enhanced the productivity and performance level of companies whether it is
private or public. Advance technologies make organizations able to become a digital firm, that
has established their online presence in the market as effectively and successful as they run
physical outlets. The current assignment will be based on specific topic and that is “The impact
of new technology (AI) on corporate performance. The study will explain significance of current
topic, how technology is developed and detailed description of that along with utilization.
Furthermore, the report will also justify technologies software and platforms are utilized in the
Artificial intelligence, types of venture & company that uses that and how it is used as a effective
business tool.
TASK
A- Significance of topic
Artificial intelligence is one of the most effective and beneficial technologies in the world
of business, because it allows human capabilities to understand, reason, plan and communicate to
be undertaken by effective software that is highly effective and excellent. It plays significant role
in growth and expected success of brands (Importance And Benefits Of Artificial Intelligence,
2021). AI is important and useful in varied terms such as it may help to generate revenue when a
company may increase their productivity level after utilizing that. Along with above benefit,
artificial intelligence may contribute to reduce major errors that may put negative impact on
current planning and strategies of companies whether it is large or medium. It can be said that in
the recent time, the world is dominated by cutting-edge useful technologies and humans might be
felt its existence all around. Varied advanced technologies playing crucial role in term of
reshaping the world to become a better place to live (Di Vaio and et. al., 2020). Artificial
intelligence technology is existed in form of varied machines such as auto-mobiles, smart touch
phones, smart devices, etc. that may contribute to connect individual or company with other
person or brand.
B- How AI technology has developed.
The roots of advance artificial intelligence were planted by classical philosophers, who
efforts to define the key procedure of human thinking as mechanical manipulation of essential
symbols. Their attempts culminated in creation of programmable digital computer in the 1940s,

that is a machine based on abstract technology that is utilized in the context of mathematics or
mathematical solutions (The History of Artificial Intelligence, 2017). It can be said that in the
first half of 20th century, science falsity adjusted the world with key concept of AI robots. This
technology is begun by Tin man and continued with humanoid robot that portray Maria in
Metropolis. From 1957 to 1974 era, artificial intellectual is flourished. Computer systems can
store more data and become cheaper, faster and more available, but still they are ineffective in
varied forms. In the 1980s era, AI was reignited because of computer system ineffectiveness by
two essential sources such as algorithmic toolkit expansion, and boost of key funds. It is fact that
during period of 19s and 20s, many of landmark aims of AIT has been reached (Muthukrishnan
and et. al., 2020). In 1997, Gary Kasparov who is a known as grand master and world chess
champion, was defeated by IBM deep blue. This promoted match is the first duration when
reigning world chess expert loss to a computer system and served a wide step toward an AI
decision-making.
Behind the developed of chosen technology, number of scientists play their role in term
of generating their ideas and sharing the same with others to transform their creative idea into
practical term (Hamamoto and et. al., 2020). The overall history of AI may begin in antiquity
with varied stories, myths and gossip of artificial that endowed with intelligence by master or
experts, who are expert in the filed of technology and are able to innovate something new.
C- A detailed description of technology used and what it is used for.
Artificial Intelligence technology change the whole world and drive the attention of each
company toward developing plan to implement that in effective manner which in return lead to
increase productiveness and enhance performance extent. AI is considered as wide range of
advance systems or brand of computer science that concerned with developing and using the best
machines that are effective in term of completing varied tasks that are usually required human
intelligence. Reactive machines, limited memory, self-awareness and theory of mind are
included in category of AI that has been utilized by varied organizations while running ventures
into national and international level as well. In the today's era, AI is defined as capability of a
computer or robotic system that controlled by an advance computer programmes in order to
accomplish key tasks that are mostly done by human & discernment. Siri, Self driving cars,
email spam filters, robo advisors and Alexa are the best examples of AI that has been utilized in
this world in a bulk by millions.

Artificial intelligence is utilized for varied purposes such as to make supply chain process
more effective and easy or smother as well as to generate brand awareness (Huang and Rust,
2021). It may enable technical systems to provide benefits in term of providing environment,
deal with what they cater, solve issues and act to reach specific aim (What is artificial
intelligence and how is it used, 2021). The motive of AIT is to help human abilities and support
companies to make advanced and beneficial decisions that in turn provide unpredicted outcomes
in term of increasing profits margin, generating revenue and enhancing capability to expand
ventures across domestic level. It can be said that Artificial intelligence systems are more
effective in form of adapting behaviour to a specific extent by analysing and examining the
impact of earlier actions and working independently. It is fact that certain AI technologies have
around for more than 50 eras, but advance in computer power and new formula lead to major
technology breakthrough in the today's era.
D- What technologies software & platforms are utilized in this topic.
There are different types of channels, software's and systems utilized in related to AI,
which contribute to grow a company even better than last few years or months. Google AI,
Microsoft azure, Infosys Nia, Dialogflow, Ayasdi, Premonition, MindMeld, KAI, Tensor Flow
and more technologies are covered under the category of AT platforms that has been utilized for
commercial as well as personal purpose (TOP 10 Artificial Intelligence Platforms, 2021). It can
be said that artificial intelligence platforms makes several things easy for companies or corporate
world, in term of reaching target market from national to global level. With the use of all these
technologies firms tactics are considerably more effective and useful in respect to other
technology, whereas AI applications may accomplish key functions that require cognition. Each
platform and system encompasses varied success factors or aspects that provide user benefits in
bulk. For example, Tensor flow cover in list of AI platform that is an open source system utilize
in the context of numerical computation by using data flow graphs or bars. Nodes in a graph may
represent mathematical operations, while edges show multidimensional data tensors. It may have
flexible architecture that permit brands or ventures to deploy computation to one or more GPU or
CPUS in a computer, mobile device or server with a single API.
Microsoft Azure is the best example of AI platform or software that is considered as
machine learning which may offer could base analytics that are designed to simplify excellent
and useful machine learning for several firms (Mosteanu, 2020). With this technology or source

companies may model their way with better in class functions from Xbox, Python Packages, or
by dropping in Python code. This system is highly utilized in the field of e-commerce, digital
marketing, etc.
E- What types of company and business uses AI.
In the advanced age, companies tend to eliminate waiting duration and thus it drives their
attention toward getting more information about AI. Whether it is automotive or health care,
each industry and organizations that are operating under that specific sector are utilizing
Artificial intelligence, because of varied reasons (Cioffi and et. al., 2020). For instance, TESLA,
Nexa, and other automotive firms are using AI as they tend to increase profitability, enhance
performance, and mostly customer satisfaction that play vital role in brand success in the market
even better than rivals. In the recent time, all organizations are using AI which may give them
chance to grow rapidly and gain competitive advantages that is quite important for them to do so
as it may put direct or indirect impact on their success factors and stakeholders expectations.
Each type of business and firm uses Artificial intelligence such as retailers that are
running venture abroad and tending to gain a lot of benefit in effective and competitive manner.
It may deal many consumers requests on time without making any error or mistake that affect
brands image and operational effectiveness in negative manner (9 top applications of artificial
intelligence in business, 2018). The main reason to use AI and other system's related to this term
is that it may support to route individual buyer calls not just to accessible employees but also to
those best suited to deal the specific requirements or demands. Meanwhile, retailing companies
are using this technology for intelligent store infrastructure, optimization of goods selection and
in store activities monitoring as well as controlling, such as supply chain, inventory management,
billing, customers feedbacks and more, which are quite essential for companies to conduct in
appropriate way.
F- How AI is used as a business tool and is this effective.
Artificial intelligence as useful technology is utilized in the business world as the best
and most effective business tool, in term of improving customer services and producing quality
products that individual person in this world prefer to purchase exchange of money (Soni,
2020). The purpose of business tool is to provide user benefit of generating revenue, increasing
market share and customer base, which is not that easy for any enterprise to do so as it may need
time as well as key efforts. The utilization of AI may fulfil all forms of requirements as it may do

not consume a lot of time to provide expect outcomes and fulfil the expectations of all
stakeholders that are connected with a firm. In term of business tool, AI is effective in varied
forms for example, it may reduce the stress of workload during which individual employee may
take too much stress to work even better than last few weeks or months to achieve common aim
and objective (Melnychenko, 2020). AI in the today's competitive business world contribute to
overcome or occurrence of major risks in term of playing role as bridging the gap for ventures
who may do not have deep technical understanding.
Just because of analysing massive quantities of information and delivery suggestions
based on that information, AI may make analytics and big info, insights available and
understandable to average users. It is effective because this technology permit companies to
automate a varied procedure such as marketing, customer review revert and more. It may allow
firms and their management to effectively and appropriately resolve clients queries.
CONCLUSION
Overall study has been concluded that artificial intelligence has contributed to enhance
the performance and productivity level of companies and while corporate world. It has enabled
firms to reach expected outcomes in effective and time saving manner. Utilization of AI has
given them chance to run and manage business growth across national boundaries in term of
abroad, where success and growth chances are available in bulk. By using AI technology public,
private, small and large companies has enhanced their customers base and also taken pleasure of
maximizing consumer satisfaction. Furthermore, from above discussion, it has been identified
that AI usage has make supply chain process easier than before that is the best thing about that
which put positive impact on corporate performance.

REFERENCES
Book and Journals
Cioffi, R. and et. al., 2020. Artificial intelligence and machine learning applications in smart
production: Progress, trends, and directions. Sustainability. 12(2). p.492.
Di Vaio, A. and et. al., 2020. Artificial intelligence and business models in the sustainable
development goals perspective: A systematic literature review. Journal of Business
Research. 121. pp.283-314.
Hamamoto, R. and et. al., 2020. Application of artificial intelligence technology in oncology:
Towards the establishment of precision medicine. Cancers. 12(12). p.3532.
Huang, M.H. and Rust, R.T., 2021. A strategic framework for artificial intelligence in marketing.
Journal of the Academy of Marketing Science. 49(1). pp.30-50.
Melnychenko, O., 2020. Is Artificial Intelligence Ready to Assess an Enterprise’s Financial
Security?. Journal of Risk and Financial Management. 13(9). p.191.
Mosteanu, N.R., 2020. Artificial Intelligence and Cyber Security–A Shield against Cyberattack
as a Risk Business Management Tool–Case of European Countries. Quality-Access to
Success. 21(175).
Muthukrishnan, N. and et. al., 2020. Brief history of artificial intelligence. Neuroimaging Clinics
of North America. 30(4). pp.393-399.
Soni, V.D., 2020. Emerging Roles of Artificial Intelligence in ecommerce. International Journal
of trend in scientific research and development. 4(5). pp.223-225.
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