The Potential Impact of Blogging on the Collectibles Industry Report

This report explores the potential impact of blogging on the collectibles industry. It defines the industry, highlighting the rarity of collectibles like antiques, coins, and stamps, and positions blogging as a disruptive force. The report discusses how blogging can increase visibility, sales, and business growth for both individuals and businesses within the collectibles market. It emphasizes the importance of creating engaging content and leveraging social media platforms to reach a wider audience. The report includes visual aids and references to support its arguments, concluding with a discussion on how blogging can help businesses overcome challenges and reach a broader customer base.

Running head: THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
The Potential Impact of Blogging on the Collectibles Industry
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1THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
Table of Contents
Part one – Research.........................................................................................................................2
Part four – Disruption......................................................................................................................2
References........................................................................................................................................6

2THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
Part one – Research
The collectibles industry is defined as such type of industry in which an individual or a
company would possess some unique items that would not be available otherwise in the market.
It could also be considered as a rare item. Some of the common categories of collectibles include
antiques, coins, toys, stamps and many others. This industry could also be considered as a
marketing gimmick that would primarily be used for stoking the raising demand from customers
(Gao, Huang & Simonson, 2014). Collectibles are not as common within the daily market as they
are produced in a low quantity and are highly rare.
In the recent times, blogging has been considered as a fascinating state of art. This art
form helps in expressing the creativity of an individual and thus helps in building an independent
source of income for individuals. The topics based on blogging range on a wide number of
issues. Blogging within the collectibles industry would be able to disrupt the industry. People
would be able to write and post blogs about their varied range of collectibles on the online
platform (McKenzie & Özler, 2014). The various collectibles that would have otherwise be
hidden from the view of the public would be more visible based on the impacts of blogging.
Part four – Disruption
The impact of blogging within the collectibles industry would be majorly be able to
support the income and profitability of any individual or a business entity. In the event of selling
of collectibles with the help of blogging, it could be discussed that there is a vast scope for the
business growth in this sector. Social media could also be considered as a decisive point in which
an individual would be able to blog the use of such kind of unique products (Lu et al., 2015). The

3THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
activity of blogging within the online platform would be able to gain the attraction of masses and
thus be able to make the business to reach out to a wide number of people.
(Fig 1: Before the Impact of Blogging on the Collectible Industry)
(Source: Created by author)
The creation of high quality and engaging content could have extreme range of benefits.
This would also increase a better form of awareness of a certain brand or business and thus be
also result in the increase of sales of the business (Seo et al., 2016). This kind of marketing
method of products is an innovative way to launch the products. The impact of blogging has
been seen as an authentic source of marketing and could result in ranking the benefits of search
engines.

4THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
(Fig 2: After the Impact of Blogging on the Collectible Industry)
(Source: Created by author)
Based on the impact of blogging, one of the specific component that would be highly
affected is the future outcomes of the business. The collectibles industry is not easily noticeable
within the traditional marketing sector. However, there are a high number of individuals who
have such kind of unique collectible items, which are not so easily noticed by the people. Thus,
these business might suffer a tremendous loss in terms of business growth and profitability. With
the high impact of blogging in the recent times, various individuals make use of their personal
blogs and the online social platform to share their ideas and thus display their vast range of
products within the global marketplace (Fayaz & Khalique, 2016). These individuals could also
search for various opportunities within the blog posted by them. An attractive blog with a mix of
a broad description based on a highly unique antique item could prove to be highly impactful for

5THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
the business. Customers would always look for such kind of unique items. With a detailed blog
description about the uniqueness of the product, it would thus be useful for reaching out to a
broad base of customers and thus raise high standards for the industry.

6THE POTENTIAL IMPACT OF BLOGGING ON THE COLLECTIBLES INDUSTRY
References
Fayaz, H., & Khalique, A. (2016). A Review on Sociological Impacts of Social
Networking. International Journal of Engineering, Applied Sciences and Technology, 1,
6-12.
Gao, L., Huang, Y., & Simonson, I. (2014). The influence of initial possession level on
consumers' adoption of a collection goal: A tipping point effect. Journal of
Marketing, 78(6), 143-156.
Lu, B., Guo, X., Luo, N., & Chen, G. (2015). Corporate blogging and job performance: Effects
of work-related and nonwork-related participation. Journal of Management Information
Systems, 32(4), 285-314.
McKenzie, D., & Özler, B. (2014). Quantifying some of the impacts of economics
blogs. Economic Development and Cultural Change, 62(3), 567-597.
Seo, D. G., Park, Y., Kim, M. K., & Park, J. (2016). Mobile phone dependency and its impacts
on adolescents’ social and academic behaviors. Computers in Human Behavior, 63, 282-
292.