Aston Martin and Brexit: Challenges and Opportunities Analysis Report
VerifiedAdded on 2022/12/12
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Report
AI Summary
This report examines the impact of Brexit on Aston Martin, focusing on the challenges and opportunities presented by the UK's withdrawal from the European Union. It begins by defining Brexit and its implications, then outlines the aims and objectives of the research, which include assessing Brexit's effect on Aston Martin and analyzing the challenges the company faces. The scope of the research is broad, acknowledging the widespread effects of Brexit across various sectors. A literature review explores the concept of Brexit, its impact on the automotive industry, and the specific challenges faced by Aston Martin. The report includes a Gantt chart for project management and discusses Aston Martin's contingency plans. The conclusion summarizes the key findings, highlighting the significance of Brexit's impact on the company and referencing key sources. The report also includes a brief discussion on responding to trends such as new staff roles to adapt to customer's changing preferences.
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