Events and Entertainment Management: Brexit's Profound Impact

This report examines the multifaceted impact of Brexit on the events and entertainment management sector in the UK. The analysis begins with an introduction outlining the key issues, including the potential for labor shortages, the effects on the movement of goods and people, and the impact of a fluctuating currency on budgets. It then delves into specific areas such as recruitment and event attendance, assessing the opportunities and challenges presented by Brexit. The report incorporates data analysis from various sources to support its findings, including a graph that explores public sentiment towards Brexit's global and EU implications. The study synthesizes information from multiple texts, comparing their perspectives and identifying key similarities and differences. Furthermore, the report includes a presentation plan, detailing how the key findings and recommendations would be communicated in a concise presentation format. The conclusion summarizes the main points, emphasizing the need for proactive strategies to navigate the changes and maximize opportunities in the post-Brexit landscape.

SECTION 1: PORTFOLIO EVIDENCE
Week 2: Structuring your writing
During your lecture and tutorial you will learn how to group ideas and develop paragraphs to give
structure to your academic writing. You can use the outline below as a model, although others will be
discussed in your lectures and tutorials.
Title: THE IMPACT OF BREKIT ON Events and Entertainment Management
1.0 An introduction (150 words) [use evidence/ research throughout]
 What is your question about? (give the background to your topic)
 Include some detail on the topic (narrow your focus; what exactly are you focusing on?) Who are the
key ideas/ people involved/ organisations etc.?)
 What will your report show? Be specific [you should write this section last]
2.0 Discussion point 1: Recruitment in the events industry (300 words) [Use evidence/ research
throughout]:
 Identify one point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
3.0 Discussion point 2: Attendance at events (300 words) [Use evidence/ research throughout]:
 Identify another point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
4.0 Conclusion (150 words) [refer back to key evidence/ research]
 Give a summary of your key points from 2 & 3
 Include a summary of your key conclusions from both 2 & 3
 What would you recommend needs to happen now?
TOTAL WORDS 900

Recommended reading
Events and Entertainment Management
Brexit reaction: Event planners outline pros and cons of leave vote available at:
http://www.citmagazine.com/article/1400091/brexit-reaction-event-planners-outline-pros-cons-leave-vote-
updated
B2B venues (2016) ‘Will Brexit affect the B2B events industry? available at: http://b2bvenues.com/will-
brexit-affect-the-events-industry/
Wain, M (2016) What does Brexit mean to the Events Industry? available at:
https://www.linkedin.com/pulse/out-what-does-brexit-mean-events-industry-michaela-wain
Marketing
‘Brexit & Marketing Budgets: What Does It All Mean’? (2016), available at:
https://www.wearecatalyst.co.uk/blog/brexit-marketing-budgets-what-does-it-all-mean
Dhingra, S. Ottaviano, G., Sampson, T. & Van Reenen, J. (2016) The consequences of Brexit for UK trade and
living standards, Centre for Economic Performance, London School of Economics & Political Science, available
at: http://cep.lse.ac.uk/pubs/download/brexit02.pdf
‘Marketers gloomy following Brexit vote as ad spend forecast slumps’, available at:
https://www.marketingweek.com/2016/07/14/marketers-gloomy-following-brexit-vote-as-ad-spend-forecast-
slumps/
Travel and Tourism
ABTA and Deloitte Report (2016) ‘What Brexit might mean for UK travel’ available at:
https://www.instituteofhospitality.org/Publications/Insight_e-newsletter/2016_News/april/abta_deloitte_report
The Guardian ‘What does Brexit mean for travel?’ available at:
https://www.theguardian.com/travel/2016/jun/24/what-does-brexit-mean-for-travel
Ting, D. (2016) Skift – ‘What the Brexit Vote Means for the Global Tourism Industry’ available at:
https://skift.com/2016/06/24/what-the-brexit-vote-means-for-the-global-tourism-industry/
SECTION 1: PORTFOLIO EVIDENCE
Week 2: Structuring your writing
Write a detailed plan here for your report or essay – showing what information you are planning to
put in each section. Remember as you do more research this plan might change so keep it up to date
to help you to write a well-structured report or essay. You can find the subject specific topics in the
assessment section of the GSM Learn academic skills page.
In present report, analysis of Brexit is done to understand its impact on the entertainment and events
management in the UK. From the effective research, it is mainly considered as an important issue for

companies in events management as it creates possibility of shortage of labour, introduction on the
movement of goods and people and the impact a plummeting pound will have on the budget. Further, there
are several opportunities have also been discussed which are provided by Brexit in the future. Various factors
have been analysed that affects the recruitment of people in event industry, it has been considered that
organization needs to develop effective through they which reduce the impact of problems.
SECTION 1: PORTFOLIO EVIDENCE
Week 3: Presenting and analysing data
Presenting data
Cut and paste the graph you discussed in the tutorial here. You can find it on the Week 3 Academic
Skills page on GSM Learn. Remember to write a full Harvard or OSCOLA reference for it.
TASK 3 TO WRITE ABOUT THIS GRAPH : Marketing, Tourism and Events
British Council (2016) ‘As Others See Us’. Available at: https://www.britishcouncil.org/sites/default/files/as-
others-see-us-report.pdf (Accessed: 22 February 2017)

PORTFOLIO EVIDENCE
Week 3: Written analysis of Data
Analysing data
Based on the graph looked at in the tutorial, first discuss, and then plan how to write an analytical
paragraph about your graph. You might want to include the following information:
1. A description your data (What is it? Where does it come from? What area is it focussing on?):
2. A summary on what the data shows in general
3. One or two areas of the data looked at in detail and an explanation of why you think they are
significant
4. The important trends and differences/comparisons in the areas you have chosen
5. Possible explanations for what the data is showing (remember to reference wider research to
back your ideas up)
6. A recommendation for further action that could arise from this data.
Individually write your data analysis as a paragraph (approx. 300 words). Remember to refer to the
graph/chart using correct OSCOLA or Harvard style in-text citation.
3. talk about EU AND GLOBAL WHAT IS SHOWS YOU IN THE GRAPH
From this graph, it has been recognised that 14% people have voted that there
is very positive impact of Brexit in global context, 18 % from the overall people
have stated that there is fairly positive impact has been provided by the brexit.
36% percent of people have stated that its will not make any difference in
situation,11 % does not have any opinion, mainly 15% fairly negative impact of
Brexit and 6% people have stated that there very negative impact has been
provided by Brexit at global level.
In context of European union it has provided a clear understanding about the 7
% people think that it will very positive, 18 % people voted for fairly positive,
major part that is 4o% of people think that it will not make any difference. 24%

People have stated that Brexit will provide fairly negative impact and 12 % have
stated that it provided major impact on EU. From the overall graph it can identify
most of the people have that it will not make any difference in situation.

PORTFOLIO EVIDENCE
Week 4: Evaluating sources & critically engaging with texts
In your study groups, evaluate 3 different text from your reading list, or ones you have found. During class your
lecturer will give you questions to guide you through this process. You can find these texts on the Week 4
Academic Skills GSM Learn page.
Resource type:
(book, journal,
video)
& citation/reference
Text A Text B Text C
Authority
YOU NEED TO WRITE ABOUT
THIS WEBSITE
Hobbs, T. (2016) ‘Brexit set to
be a rollercoaster for
marketing budgets’,
Marketing Week. Available at:
https://www.marketingweek.
com/2016/10/12/brexit-set-
to-be-a-rollercoaster-for-
marketing-budgets-and-jobs/
(Accessed 28th June 2016)
YOU NEED TO WRITE
ABOUT THIS WEBSITE
Birkdale, J. (2016) ‘Post-
Brexit Marketing:
Budgets, Trends and
Actions for 2017’,
Catalyst. Available at:
https://www.wearecataly
st.co.uk/blog/post-brexit-
marketing-budgets-and-
trends-for-2017
(Accessed 28th June
2017)
YOU NEED TO WRITE
ABOUT THIS WEBSITE
Tan, E. (2017) ‘Q – Is
Brexit Damaging the UK
Advertising Market?’
Campaign, 3 February
2017. Available at:
https://www.campaignliv
e.co.uk/article/brexit-
damaging-uk-advertising-
market/1422896
(Accessed 29th June 2017)
Currency I was published in 2017 I was published in 2016 I was published in 2016
Content Yes, content is relevant to the
topic
Few, content is relevant
to the topic
Yes, content is relevant
to the topic
Accuracy Author is not well Known in
this field
Yes, author is well in this
field
Yes, author is well in this
field
Audience people Political parties and
public
Political parties and
public

Further notes/
comments
Need much improvement No comment No comment
PORTFOLIO EVIDENCE
Week 5: Synthesising
In groups of 2 or 3: you are going to discuss the similarities and differences of different texts. You each need
to read and understand a text, tell your group about it, and make notes.
Write (in note form) the key ideas for the 3 different texts:
YOU WILL FIND THE ANSWER FROM TASK 4
Text A:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Text B:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Text C:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Individually: write up a paragraph which synthesises (combines) the ideas you talked about with your study
group. Remember to include in-text citations or OSCOLA footnote (Law) and link your ideas using linking
words! (Suggested word count: 200 words).
From research, it has been analysed that there are major similarities between these
three tests is that they will show that Brexit will provide a major impact in situation and
increases the cost of marketing. The major difference is that in one article different trends

have been defined. In one article, impact of brexit on economy has been defined, in other
impact of Brexit on companies have been defined, Whereas third article focuses on impact of
brexit advertising. market.

PORTFOLIO EVIDENCE
Week 7: Presenting your assignment
At university, you are often asked to present your research. In week 9 you will deliver a short 10-
minute presentation (7 minutes delivery + 3 minutes for Qs) in class to a small group. You should base
your presentation on one key point (one main section/paragraph) from your assignment using the
following structure for guidance with suggested timings:
 Title page: including your name and title
 Give a very brief overview of what your 7-minute presentation will cover (30 secs)
 Introduction: Identify one point from your assignment and say why it is a key point (1minute)
 Briefly describe how leaving the EU will impact on this (1 min 30s)
 What is one potential opportunity it could create? (1 min 30s)
 What is one possible problem? ( 1min 30s)
 What can you conclude from this? What are the implications/ your recommendations?
(1min)
 You should refer to evidence/ research throughout your presentation.
 Be prepared to answer questions (3 mins) at the end of your presentation.
Provide evidence here to show that you have planned your presentation. This could take the form of
a detailed plan or PowerPoint slides.
 Leaving the European union will provide a negative impact as it will create major restriction
on business operations of events and entertainment industry. It also creates problem in
getting visas for people Of UK who work in another European market.
 It will increase the opportunity to for UK to become self dependent economy and also creates
various other chance to create trade links with countries like china and India.
 Major problem it will is face is reduction in number of jobs.
 From this, it has been concluded that there is both positive and negative impact has been
provided by Brexit on the UK and business organisations. In event management.
WRITE ABOUT THE IMPACT OF BREXIT Attendance at events

PORTFOLIO EVIDENCE
Week 8: Editing and proof reading your portfolio: using the marking criteria to
understand how to get a first!
Good
evidence
Some evidence Insufficient
evidence
Knowledge and
understanding of the
subject
A. Demonstrates overall understanding of core
academic skills, evidenced both with the
portfolio tasks and academic writing tasks.
Yes it
demonstrates
overall
understand of
academic skills
as effective
research has
been done on
topic.
B. Demonstrates independent reading and
research.
Yes, it
demonstrates
independent
reading and
researcher as it
has provided
understand
about the topic.
C. Has an understanding of conducting primary
research (appropriate to level 4). Yes
D. Has a convincing introduction, arguments/
discussion and conclusion for the written
assignment.
Yes

E. Demonstrates an understanding of the subject
material related to programme of study. yes
Cognitive/ Intellectual
skills
F. Clear and logical argument/ discussion and
structure. yes
G. Shows evidence of applying critical thought to a
range of tasks. yes
H. Has backed up discussion/ arguments with
evidence. yes
I. Has evidence of some analysis and evaluation
(appropriate to level 4). yes
Graduate skills for
Life and
employment.
J. Insightful reflection on own strengths and
weaknesses. yes
K. Effective written communication skills (e.g. have
they written in an appropriate academic style?)
is the report/essay format successful? Is the
reflective writing appropriately written? Is it
professional?
yes
L. Effective visual presentation. yes

Strengths:
Type 3 short bullet points here:
 I have achieved a good conceptual knowledge and about the topic.
 Effective reading and research skills have been developed.
 Developed appropriate communication and presentation skills
Areas of improvement:
Type 3 short bullet points here:
 Needs of improvement in some areas of research.
 Requires more clarity and discussion.
 Improvement in communication skills.
PORTFOLIO EVIDENCE
Week 9: Post-presentation reflection