A Study on the Impact of Business Analytics on Yes Bank

This report investigates the impact of business analytics on the banking sector, using Yes Bank as a case study. It begins by exploring the core concepts of business analytics and its importance, particularly in the context of banking. The report then assesses the specific impact of business analytics on Yes Bank, examining its role in areas such as customer behavior analysis, investment planning, and digital banking. The research methodology, including qualitative research, an inductive approach, and an interpretivism philosophy, is thoroughly explained. The study utilizes both primary and secondary research methods, including questionnaires and a literature review. The report also identifies strategies for improving business analytics within Yes Bank, such as leveraging data for cost reduction and enhancing customer engagement. The conclusion summarizes the key findings and reflections on the study's implications for the banking sector. The report also includes a comprehensive literature review, research methodology, and conclusion.