Research Project: Globalization's Impact on Retail Sector and Business

This research project explores the impact of globalization on the retail sector and businesses, focusing on the perspective of Tesco. It begins by emphasizing the importance of research in informing actions, developing knowledge, and proving theories, with a specific emphasis on the benefits for businesses such as gaining competitive advantage and increasing market value. The project includes a detailed questionnaire designed to gather data on the effects of globalization, covering areas such as sales growth, customer response, market share, changes in work processes, tax rates, foreign competition, cultural variations in recruitment, and the role of innovation. The questionnaire aims to understand the extent to which globalization is impacting businesses and the strategies used to respond to these changes. Overall, the research provides a framework for understanding the effects of globalization on the retail industry and the strategic responses needed to succeed in a globalized market.

RESEARCH PROJECT
TASK 5

TABLE OF CONTENTS
1. Purpose of research.............................................................................................................1
2. Questionnaire......................................................................................................................1

1. Purpose of research
This research is very important as it will help in informing action, contributing for
developing knowledge and to prove theory in study of globalization. It helps for understanding
various issues and for raising public awareness not only for students and academics but for every
professionals as well. This research will provide direct benefit to business and entire retail
industry because Tesco is one of leading business unit in its industry and benchmarks to other
retail companies. As every organization has huge expense for research and development due to
its critical for improving services and product innovation. This will help in securing vantage
point over its competitors and to extract about happening things which will be first step for
gaining competitive advantage and uniqueness from those who offers similar services and
products whose outcome is increment in market value.
By having best and relevant knowledge for gaining the best commercial image via
appropriate business strategies such as investing in R&D will help in increasing profitability. In
the present scenario, main force for globalisation is replicated as economy (market). It is very
important for reviewing function of TNC and MNC because they are considered as significant
vehicles of economy especially when globalisation has decreased distances and advancement of
technology has expanded opportunities of market to entire globe.
2. Questionnaire
Demographic
Name
Age
Job designation
Gender Male Female
1 Does globalization is reflected in the present scenario of your organization?
Yes No
2 Is your firm attained growth in sales?
Strongly agree
Agree
1

Neither agree nor disagree
Disagree
Strongly disagree
3 Are your customers giving positive response to globalization?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
4 Is there any increase in market share?
Yes No
5 To what extent is way the work is performed in organization is changed?
Less than 30%
30% to 50%
50% to 80%
More than 80%
6 Is there any change in tax rate because of globalization?
Yes No
7 Does globalization had raised threat from foreign competition?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
2

8 According to you, whole retail sector has impacted or not?
Yes No
9 Is there any cultural variations for recruiting employees?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
10 Do you think, innovation is the best strategy for responding to globalization?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
3

4