This report examines change management strategies, leadership, and their impact on Pepsi and Coca-Cola. The analysis begins with an introduction to change management, followed by an examination of the impact of change on operations and strategies, highlighting the influence of market tactics, competitors, and customer preferences. The report then delves into the effects of internal and external drivers on leadership behavior, individual performance, and team dynamics within both companies, including technology, organizational culture, political factors, and economic conditions. Finally, it discusses measures to mitigate the negative impacts of change, such as employee resistance, expenses, and morale, and emphasizes the importance of effective communication and support systems to ensure successful adaptation and maintain a competitive edge in the beverage market. The report concludes by emphasizing the importance of adaptability and strategic planning in navigating the complexities of the business environment.