Research Project: Corporate Strategy Impact on Marks & Spencer Finance

This research project examines the impact of poor corporate strategy on the financial performance of Marks & Spencer. The project begins with an introduction to corporate strategy, highlighting its importance in achieving business objectives and competitive advantages. It provides background information on Marks & Spencer, including its history and financial performance. The research objectives are to understand corporate strategy, identify the impact of poor strategy on M&S, and analyze ways to overcome these negative impacts. The literature review covers definitions of corporate strategy and the drawbacks of poor strategy execution. The methodology involves questionnaires and secondary data sources like books and articles. Ethical considerations, including participant respect and consent, are addressed. A Gantt chart is proposed for project management. The project concludes with references to the sources used.

Research
Project
(“To analyze the impact of
poor corporate strategy on
financial performance of
company”. A study on Marks &
Spencer).

Introduction to the Research
Corporate strategy encompasses an organisation's corporate
action with the motive to accomplish business objectives
while attaining a competitive advantages. The economic
success of company is not only relies on innovation, quality
management and efficiency but also on acquiescence of
corporate strategy principles.

Background of Marks and Spencer
Marks & Spencer is a British multinational retailer in all over the world.
It was founded in 1884 by Michael Marks, Thomas Spencer and
headquartered in London, United Kingdom. In year 2010 the sales of
company were up by 3.2% despite recessionary pressure. In addition,
the overall gross margin of business was around 41.2% with its sales
revenue which is £9.3 billion (Marks and Spencer Business and
Financial Performance Analysis. 2019).

Research Objectives
 To develop basic understanding regarding the corporate strategy.
 To identify impact of poor corporate strategy on financial
performance of Marks & Spencer.
 To analysis ways through which impact of poor corporate
strategy over financial performance of Marks & Spencer can be
overcome.

Importance Of Issue
Corporate strategy includes the decisions, actions and
commitments needed for an enterprise to accomplish strategic
competitiveness as well as earn above average returns. As it
will helps an organisation by improving its financial
performance within set time.

Literature Review
Understanding regarding the corporate strategy.
According to the Vicki A. Benge, 2017, Corporate strategy refers
as a company plan to select and create specific markets in
which to compete while enhancing the different unites or
divisions of the enterprise.

Impact Of Poor Corporate Strategy On
Financial Performance Of Marks &
Spencer.
According to the Kevin Johnston, 2019, there are different
drawbacks of poor corporate strategy on financial
performance of M&S. It includes, poor communication across
stakeholders, lack of a clear and defined direction, frequently
missing deadline for deliverables, lack of delegation, high
levels of bureaucracy and so on.

Ways For Overcoming Impact Of Poor
Corporate Strategy
According to the Bruna Martinuzzi, 2013, there are different
ways suggested to the Marks & Spencer about how to
overcome impact of poor corporate strategy on its financial
performance of M&S. Company must do proper research and
identify needs of stakeholders. As it will helps them to retain
employees for long time and increase trust among customers
about the brand.

Research Methodology
Questionnaire is consider most essential and useful method for
analysis primary data regarding the impact of poor corporate
Strategy over financial performance of company. It is most
useful technique of data collection and helps investigator by
providing reliable and valid information about the current
study.

Secondary Source Of Data Collection
Books, articles, magazines, publication research etc. are consider
major sources for collecting secondary information about the
current study. As these sources helps researcher by giving in-
depth and detailed information about the negative impact of
corporate strategy on financial performance of business

Ethical Consideration
 Participants of study should not be subjected to hurt in any
kind.
 Respect for the dignity of participants within research must be
prioritised.
 Full consent must be get from the respondents prior to the
study.

Gantt Chart
It introduces as an effective tool which will be used by
researcher for finding starting and ending data of each
activities. As this toll helps researcher to complete
research within given time duration.