An Analysis of COVID-19 Impacts on the E-commerce Business Landscape

This report examines the multifaceted impacts of the COVID-19 pandemic on the E-commerce sector. It begins with an introduction to E-commerce, emphasizing its growing significance and then explores how the pandemic has rapidly changed the business landscape. The research employs a structured methodology, including research questions addressing factors affecting E-commerce firms, changes in consumer behavior, and both the positive and negative impacts of the virus. The study incorporates the Technology Acceptance Model (TAM) to assess the relationships between variables like age and gender with perceived usefulness and ease of use. Data collection methods include primary data via questionnaires and secondary data from online sources. The report also details sampling techniques, data analysis methods, and ethical considerations to ensure the validity and reliability of the research. The report includes survey questions and references to support the findings. The report concludes with a discussion of the pandemic's effects on supply and demand, consumer preferences, and the overall performance of E-commerce businesses.

Impacts of Coronavirus on E-
commerce business

Table of Content
 INTRODUCTION
 RESEARCH METHOD
 RESEARCH SAMPLING
 ANALYSIS METHODS
 ETHICS
 ANSWERING QUESTIONS

INTRODUCTION
 E-Commerce is buying and selling of goods and service by using online e-
commerce portal. E-commerce is a platform that provide facility to consumer to
purchase and sells of goods and services. E-commerce is most demanding
platform in this time for buyer and as well as for seller.
 During this COVID-19 global pandemic the situation is continuously and rapidly
changing. And there is a vast effect on retailer demand and supply of goods.
During the COVID-19 situation there is difference in consumer taste and
preference and there is negative impact on demand and supply.

METHODS AND METHODOLOGY
 Methodologies within investigation are those which help in determine the set of
actions to be taken or procedures to consider for performing the research
activities effectively to reach the desired objectives. The right combination of
methodology selected for a research help reader in determining the validity and
reliability of information presented with the medium of investigation. The
methods used for performing investigation are mentioned below:

RESEARCH QUESTIONS
 RQ 1. What are the factors that affect an E-commerce firm in exploiting
opportunities due to the spread of coronavirus?
 RQ 1.1 How has the outbreak of Coronavirus impacted E-commerce business?
 RQ 1.2 What are the changes in consumer behavior with online purchase behavior
during this pandemic?
 RQ 1.3 What are the positive impacts of coronavirus on E-commerce?
 RQ 1.4 What are the negative impacts of coronavirus has seen over E-commerce?

HYPOTHESIS AND RESEARCH MODEL
 There are a range of models in order to conduct research and technology
acceptance model is one of them. This is based on assessing relation between
different variables.
 H1: Age has a positive impact on Perceived Usefulness
 H2: Age has a positive impact on Perceived Ease of Use
 H3: Gender has a positive impact on Perceived Usefulness
 H4: Gender has a positive impact on Perceived Ease of Use

TAM MODEL

Source of data collection
 This refers to the medium through which data about a study is collected. The sources of
collecting data are divided under two categories such as primary and secondary. For collecting
information about this research both the sources have been consider by the investigator.
 Among these two the primary data will be gathered with the help of questionnaire where the
presentation of data will be made with the help of SPSS that involve statistical tools to present
outcome of data collected.
 On other side, secondary data will be gathered through online sources such as journals, articles,
blog which includes detail about corona virus and its impact over ecommerce.

Sampling
 It is defined as number of observations that are included in a research for gathered
data about a particular event or phenomenon. There are mainly two methods through
which sampling size is decided with a study such probability and non-probability
sampling. Among these the probability sampling is used which reduce the chances of
bias behavior within the selection of respondents as it chooses people out of
population on random bases without any kind of favour or favouritism.
 Hence help in getting most reliable and accurate data for the study to be conduct. As
in the context of above sample size is of 600 is chosen for study. This shows that
researcher will gather data from these 600 people by presenting them with prepared
set of questions who are sellers at Ecommerce platform (Ritter and Pedersen, 2020).

Sampling

Data Analysis
 The questions required to answer the research questions will be gathered by
statistically significant survey. In order to measure the answers from each survey
questions there will be some tests performed. The test performance based on the
response of each survey questions is shown in table 1.

Test performance based on the response of
each survey questions