BNU FY028: Research Report on COVID-19's Impact on Mercedes Benz Sales

This research report examines the impact of the COVID-19 pandemic on Mercedes Benz sales, focusing on key trends such as sustainability, innovation, and the pandemic's direct effects. The report includes an introduction outlining the research question, background information on Mercedes Benz, and the issues faced during the pandemic. It utilizes both primary and secondary data analysis, including a SWOT and PESTLE analysis, along with a survey to gather consumer insights. The findings reveal the pandemic's significant influence on sales, with recommendations for the company to adapt to changing consumer preferences, particularly the growing interest in electric vehicles and the need for competitive pricing. The conclusion summarizes the key findings and emphasizes the importance of quality and innovation for Mercedes Benz's future success in the automobile industry. The report provides a comprehensive overview of the challenges and opportunities for Mercedes Benz in a post-pandemic market.

Research report
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Contents
Introduction......................................................................................................................................3
Research question...................................................................................................................3
Trends, background of the business, issue and RQ.........................................................................3
Trends in Automobile industry...............................................................................................3
Background of the business....................................................................................................4
Issue........................................................................................................................................4
Methodology of the research...........................................................................................................4
Secondary data analysis..........................................................................................................4
SWOT.....................................................................................................................................4
PESTLE..................................................................................................................................5
Primary data analysis..............................................................................................................6
Recommendation...........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
Books and journals...............................................................................................................12
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Introduction
Automobile industry is the biggest industry in now a day in a world. There are various
trends which are coming in the market. A retailing sector is that in which there is an exchange of
goods and services against monetary terms where the dealing party is consumer and sellers
(DIEDRICH, and PEPLINSKI, 2020). The organisation which is taken in this report is Mercedes
Benz. There is various issue which are being faced by company in this pandemic times so this
results in sustainability of the company. In this report there is a discussion of various trends,
background of the company and issues. Then it consists of research questions. Then there is also
a primary and secondary data analysis and their discussion. In addition, it consists of some
recommendations and the concussion.
Research question
How the pandemic of Covid -19 effected the sales of Mercedes Benz in 2020?
Trends, background of the business, issue and RQ
Trends in Automobile industry
Sustainability: Sustainability is the trend which is most important for every organisation
because this will retain in the organisation for long. Organisation should have to be work on
maintaining sustainability in the market. Mercedes Benz is working towards sustainability in the
market for that they are focusing on marketing strategy and business strategy to maintain
profitability and sustainability.
Innovation: Innovation is another biggest trend which is coming in recent automobile
sector. As this one of the important trends coming in the way. Mercedes Benz is focusing on new
innovations and techniques coming in the market which could impacts their company and their
busines environment (Güldenberg, and et.al., 2020). this will result in increasing of their
customer bases and applying new technology in their busines environment so that customer will
be more attracted.
Covid 19: This is now a days most important trend which is coming in the automobile
sector. Because this covid pandemic has affected a lot of industry. Mercedes Benz is affected a
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lot by this pandemic. As they have reduced their sales and profits. This pandemic has declined
the selling of vehicles and by this many of the company are getting affected. During this
pandemic company have to make use of certain safety measures in order to safe people from
virus.
Background of the business
Mercedes Benz is the German automobile company which deals in producing commercial and
luxury vehicles. It was founded in the year 1926 which was founded by Karl Benz, Gottieb
Daimler. The most important visions of the company are to grow in a responsible manner where
they can support entire society and environment and they have to focus upon (He, 2020). The
main strategy which is being faced by Benz is that to move forward in technological and
financial aspect and satisfy customer. excellent and beautiful car designs and improving of
customer service will results in gaining profits of the business.
Issue
Company’s is facing various issues and problems in operating their activities and with the
staff also. In today world the main issue is covid pandemic a this has influenced a number of
industries in more effective manner especially in Automobile industry. During this covid 19
pandemic, many of the people are going outside so there is no need of vehicles in the country. In
context of Mercedes Benz, they also have faced a lot of problems where the changes in
sustainability practices have been changing significantly. Pandemic is the most important issue
because it has made reduced the sales of vehicles and profitability of the business.
Methodology of the research
Secondary data analysis
SWOT
Strength The major strength of the Mercedes Benz is that it has a strong brand value
and it is a global leader in cars (Morgan, 2020). Then it is sustainable in the
marketed for a long run.
Weakness The major weakness is that company cannot earns its profits in covid
pandemic. At this time, they have to more focus on maintain safety
measures and this turns them weakness of the company. also, there are
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certain issue by which company affects.
Opportunities The major opportunities for the company are that now a day’s various
innovative ideas and designs are coming of the different models so this
becomes opportunity of the company if they focus on their new designs
and their trends then this becomes an opportunity for the company in the
market and among the competitors both (Prestowitz, 2020).
Threats The threats of the company are that there are various competitors of
Mercedes Benz. Also, there is an increasing in fuel prices.
PESTLE
Political factor The directness of vehicle can result in developing of the two folds digits if
the legislative issues and economy permit.
Economical
factor
The rate of GDP in the country will be affected how fast is this expected t
grow in the future. Also, high level of unemployment in the country
should also leads to be an issue for the company.
Social Factor like class distribution among population is a supreme importance.
Would be unable to promote a premium product to the general public.
Technological Technological advance developments made by competitors (Stoesz,
2020). So, this could affect the company operations and their designs
and initiatives.
Legal Health and safety laws are the laws that are created after observing he
horrible conditions that employees are forcing to work in industrial
revolution.
Environmental Climate change could also result in selling of the products and services.
And also, current weather conditions are can impact the ability to manage
the transportation of resources and finished products.
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Primary data analysis
In this given research, researcher is using primary and secondary data both in collecting of
the data and information. Primary data is collected through questionnaire survey. And in this
both qualitative and quantitative research is taken into consideration. Also, in this secondar
research is conducted through SWOT and PESTLE analysis. In this given report, the sample size
which is taken in the given report is 20 people or respondents.
Q1. What is your thought regarding Mercedes Benz?
a. Excellent 15
b. Satisfactory 5
Chart Title
Q1. What is your thought regarding Mercedes Benz?
a. Excellent
b. Satisfactory
Interpretation
It is analysed that this survey is conducted within 20 respondents, out of those 20, 15 said that
they thought excellent about the company and rest others 5 people think satisfactory.
Q2. What do you like about the Mercedes Benz most?
a. Quality 10
b. After sale service 10
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Chart Title
a. Quality b. After sale service
Interpretation
It is analysed that 10 people said that Mercedes Benz quality is very good and rest others 10
people said that after sale service is very good. Both are equal saying.
Q3. According to you, do you think company is good value of money?
a. Yes 17
b. No 3
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Chart Title
a. Yes b. No
Interpretation
In the above graph it is analysed that 17 people saying yes, they think company’s is good value
of money and rest others 3 people said that they think company Is not a good value of money.
Q4. At the time of covid pandemic, do you find any cheaper company than
Mercedes?
a. Yes 12
b. No 8
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Chart Title
a. Yes b. No
Interpretation
It is analysed that 12 people thinks that yes, they find cheaper company than Mercedes but rest
others 8 people said that no at the time of covid pandemic, they did not find any of the cheaper
company than Mercedes.
Q5. Which kind of car of Mercedes you want to buy?
a. Petrol 5
b. Electric 15
Chart Title
a. Petrol b. Electric
Interpretation
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It is concluded from above that 5 people are with the petrol that they want to buy petrol car from
Mercedes. But rest others 15 people said that they will prefer electric car of Mercedes.
Q6. Would you like to do virtual drive of the car in covid pandemic?
a. Yes 12
b. No 8
Chart Title
a. Yes b. No
Interpretation
It is analysed that 12 people said that yes, they will like to do virtual drive of the car in covid
pandemic. Then others 8 people said that no they did not virtual drive of the car in covid
pandemic.
Recommendation
It is to be recommended that from above research report is that there are various trends
which are to be considered in mind at the time of researching about Mercedes Benz. Company is
focusing on some of its trends that is sustainability, covid pandemic and innovation. There are
some of the people who are more focusing on purchasing of the electric vehicles rather than
purchasing on petrol cars. Some of the people said that they find many of the other brands at
cheaper rates in comparison with this Mercedes cars. This found at the time of covid pandemic.
As pandemic is one of the biggest issues which is being faced by many automobile companies.
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So, for being sustain in the market company should have to provide reasonable rates to the
customer or clients so that they could more purchases their products and also, they have to
provide various innovations in the cars in order to attracts customers in effective manner.
Conclusion
From the above report it has been concluded that Mercedes Benz is the on of the biggest
automobile company as a it is operating in the world. In this given report there is a discussion of
impact of covid 19 pandemic on the Mercedes Benz company. There is a use of both primary and
secondary research. Each research helps the investigator in getting knowledge about the topic
and the company both. In addition, most of the people are satisfied with the company products
like variety of cars models and their designs provided by company. Asa most of the people
should have to purchase electric vehicles rather than purchasing of petrol cars because petrol
charges are so much high as compared to electric cars. It is concluded that the most impotent
thing which is being most prefer by the Mercedes Benz is their Quality as company quality is the
most important thing which should be provide by them in order to attract people and customer
towards their products and services.
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References
Books and journals
DIEDRICH, M. and PEPLINSKI, M., 2020. THE CORONA CRISIS AS A CATALYST FOR
THE DIGITAL TRANSFORMATION IN THE SANITARY TRADE?. Marketing
Science & Inspirations, 15(4).
Güldenberg, S and et.al., 2020. Smart HRM in 2030: Conversational HR, Connected Robotics,
and Controlled Analytics. Managing Work in the Digital Economychallenges,
Strategies and Practices for the Next Decade, pp.203-221.
He, S., 2020. Real Estate Investing QuickStart Guide: The Simplified Beginner’s Guide to
Successfully Securing Financing, Closing Your First Deal, and Building Wealth
Through Real Estate. ClydeBank Media LLC.
Morgan, S., 2020. News-Comment. View from Brussels: Industry-Car renewal incentives will
probably be linked to climate targets. Engineering & Technology, 15(5), pp.12-12.
Oxford Analytica, Virus will stymie Seoul's economic recovery hopes. Emerald Expert
Briefings, (oxan-db).
Prestowitz, C., 2020. 10. The Plan for China. In The World Turned Upside Down (pp. 257-275).
Yale University Press.
Stoesz, D., 2020. Human Service Cartels: The Soft Repression of the Mediocracy. Research on
Social Work Practice, p.1049731520974764.
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