Analyzing the Impact of CSR Initiatives on Commonwealth Bank

This report investigates the impact of Corporate Social Responsibility (CSR) on the Commonwealth Bank. It begins with an introduction defining CSR and its significance, followed by an aim to understand its influence on the marketplace and specific objectives to evaluate effectiveness and analyze its importance. The literature review explores definitions of CSR and its relationship with globalization, ethical factors, and various challenges faced by organizations. The report examines the effectiveness of CSR initiatives, including stakeholder benefits, marketing, and financial performance. It also discusses the challenges faced by management, such as financial barriers and ethical considerations, and the importance of legal and ethical duties. The report highlights the Triple Line Theory and its relevance to the bank's responsibilities. Finally, the report concludes by emphasizing the role of CSR in enhancing brand image, promoting brand value, and contributing to sustainable development, and the role of financial sector and government policies. This research provides valuable insights into the impact of CSR on the Commonwealth Bank's performance and offers recommendations for improvement.

Business research

Table of Contents
INTRODUCTION...........................................................................................................................1
Objective..........................................................................................................................................1
Literature review .............................................................................................................................2
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Topic
The of impact of Corporate social responsibility on COMMONWEALTH BANK.
Corporate social responsibility is refers as work for growth and development of society,
because every organisation get resource form society and nation so it is responsibility of every
company. In addition, corporate social responsibility play a most important role in for manage a
success business. It is face big challenges to social, environmental and ethical sectors.
Nowadays, organisation aware about environmental and social effect international level of
production. This research report is based on COMMONWEALTH BANK, which is basically
located in Australia. The Commonwealth Bank of Australia is an Australian multinational bank
with businesses across Asia, New Zealand, the United States and the United Kingdom. The CSR
agenda has a close relationship with international development. CSR within multinational
companies is seen as a vehicle through which larger, well known corporations can contribute to
well being of developing countries by operating responsibly in terms of social and environmental
issues.
Aim
The main aim is to understand impact of corporate social responsibility on marketplace.
A study on COMMONWEALTH BANK
Objective
 To evaluate the effectiveness of corporate social responsibility on organisational
performance.
 To analyse the importance of corporate social responsibility at COMMONWEALTH
BANK.
 To determine the impact and influences of CSR on marketplace. To recommanded the way that help to improve corporate social responsibility on
marketplace
Scope Cost : In this context, cost is one of the most important factor to improve current as well
as future performance of organisation. In research project budget is allocated for each and
every department, which will help to do completed work on time. Time : The completion's time of this research report is 60 days.
1

 Location : Companies, businesses and corporations concerned with social responsibility
align with appropriate institutions to create a better environment to live and work. For
example, a corporation or business may set up a foundation to assistance in learning or
education for the public. This is help to development of positive image of all the
organisation and make changes for increase current as well as future performance.
Literature review
Corporate social responsibility is the most important concept that is to help solve
different kinds of problem and manage work on time. As per the view of Schwartz, M.S., (2017)
understand the all those important factor, which is helping to manage work and increase the level
of profit. According to Steenkamp, J.B., (2017)level of communication must be improved to
solve any problem and increase more customers for increasing market share. There are a number
of definitions and influenced by globalization factor. Moreover, ethical factors play an important
role in current as well as some change in managing work and give It is the commitment to
improve level of community and improve business practices and other corporate governance. On
the other hand, economic, environmental and social performances play a most important role to
development of market share. As per the view of Grayson, D. and Hodges, A., (2017)
association confronted various difficulties and obstacles amid leading corporate social duties.
Difficulties, for example, money related hindrances, not ready to choose the correct battling
action, detailing systems are normal which put weight on the administration. As per the view of
Shamir, R., (2017) said that Carroll Model is huge as it empowers to delineate that have been
utilized for breaking down CSR exercises in applications to association. The Carroll Model or
CSR pyramid comprises four phases or criteria. The main criteria suggest to financial duty where
business administration are in charge of creating products and enterprises that satisfies the
requirements and desires for the public COMMONWEALTH BANK.
Effectiveness of corporate social responsibility
Commonwealth Bank have been engaging with social goods programme to reduce the
level of negative impact in internal working environment. As per the view of Lins, Servaes and
(2017)CSR will be providing the benefit for, such as a stakeholder as a whole, organisations and
their stakeholders. According to Yakovleva, N., (2017) some changes are most important for
internal as well as external working environment. There are giving money to charity and other
social welfare programmes, which is helping to correct and improve organisational performance
2

as well as manage growth rate. As per the view of Ruggie, J.G., (2017) advertisement and
marketing plays a most important role in managing growth rate or removes any problem form
organisation. There are some different kinds of approaches are helped to understand and exposer
about the facts. It must be ethical factor that will be managed work and evaluation of result.
According to Dias and Neves, (2018) corporate social responsibility plays a most important role
for maximum profit. To be contribution to the environment protraction and management abilities
to improve the goodwill of the organisation. It will manage for increasing employees'
performance. As per the view of Manchanda, P., (2017) CSR is a set of management practices
that ensures the company maximizes the positive impacts of its operations on society or
'operating in a manner that meets and even exceeds the legal, ethical, commercial and public
expectations that society has of business. On the other hand, many changes are made for increase
current as well as future performance must be changed or increase overall financial operation
management. Big organisation is contributed towards improvement of society and provide some
employment opportunities for youth, development of new building and parks. All such factors
are managed growth rate as well as overall improvement for managing successful business. In
financials sector stakeholder play important role and encourage customer about those activities,
which is direct link with internal department activity.
Challenges faced by management
Organization is to be focused on different types of challenges must be faced at the time of
conducting social responsibility and manage growth rate. As per the view of Werhane, P.H.,
Freeman, and (2017) some new challenges faced with motivational mind set to manage growth.
There are some different kinds of challenges faced by banking sector are decision to be taken,
financial barrier etc. To manage work or employee motivation are increased as per the current
performance. According to Country and Well, (2017) financial sector are behaving ethically and
contribute to the development of economic condition. In this way, improving the quality of life
must be change for increasing the level of performance. As per the view of Schwartz, M.S.,
(2017) Commonwealth Bank banking sector may expand the level of market as per the need and
wants of customer. It must be changed in and focus on government rules and regulation or use
them as per the need of current market share. There must be organisation is collecting the right
information about monetary value. On the other hand, different class of people and different
income group are given direct impact on the overall environment. As per the view of Steenkamp,
3

J.B., (2017) said that the following criteria of viable CSR is following legitimate duties. Business
administration are in charge of following principles, directions morally and proficiently which
upgrades the altruism and notoriety of the association. As per the view of Grayson, D. and
Hodges, A., (2017) clarified that the third stage is moral duties. Business association must take
after moral conduct inside and outside the association. They should exchange with value,
reasonableness, with no segregation so association notoriety can be upgraded. As per the view of
Lins and Tamayo, (2017) said that optional duties is last stage which is intentional and
coordinated by associations which is attractive to make commitments socially and isn't ordered
by any laws. There are some legal challenges faced by government department as well and man
age work of financial sector and increase current environmental issue.
As per the view of Shamir, R., (2017) COMMONWEALTH BANK proposed about
Triple Line Theory in connection to obligations of society which reflects about pioneers line
which is on base as far as monetary as well as in setting to authoritative condition. Three primary
viewpoints notwithstanding duties of society are social, sparing and natural manageability. As
per the view of Country and Well, (2017) additionally conveyed in wellspring of hypothesis
viability as well as questioned about hypothesis which is used by administration is befuddling
and inflexible. Likewise, COMMONWEALTH BANK display additionally outlines
responsibility of organization in regard to fund, social and natural. Organizations likewise use
this model to know idealize standard of their execution level and additionally it makes higher
effectiveness level of big business.
As per the view of Yakovleva, N., (2017) many changes faced by made in banking sector
like communication cost, staff cost, recruitment cost etc. All such kind cost play a most
important factor or to manage other external environment factors. Moreover, different kind of
banks play most efficient resources and manage growth rate for such kind of development for it.
Further, size of rethink strategies some important responsibilities towards stakeholders and other
factor. It will manage and increase current as well as some future changes and organisation from
sectors with a high-environmental consequence had to react more to external pressures. In
addition, social improvement appear to force concern to evolve their reasoning for CSR.
This is to be give positive result to some purchasing behavioural, different level of
communication with internal department in banking sector. As per the view of Ruggie, J.G.,
(2017) social interest is most important to manage growth as well as competitive advantage for
4

general market share. COMMONWEALTH BANK are focus on corporate social responsibly,
because of CSR help at the negative time of organisation and remove it. According to Dias and
Neves, (2018) CSR can be give effect the time of to take some most important decision as well
as some other conditions must be improve for internal as well as external change must be change
and so on. There are all such kinds of change will be improve as well as difficult to manage
resource on time. Some time corporate social responsibility play important role at the time of
recruitment at the right candidate, at right time and right place. As per the view of Manchanda,
P., (2017) overall evaluation of different kind of services play a most important role for mange
the growth rate as well as financial performance must be increase and so on. The main aim of
banking sector is increase more customer and manage resource on time. Research work is help to
find out facts related to those factors, which is give positive impact and improve current
performance level of employees. According to Werhane, P.H., Freeman, and (2017) financial
sector lead to higher post purchase and post use satisfaction. As indicated by As per the view of
Shamir, R., (2017) to support in this condition which is aggressive, it is vital for the
administration to middle around enhancing their image picture. There are different manners by
which associations could enhance their image picture.
Corporate Social Responsibility otherwise called CSR exercises is thought to be
proficient and powerful way that aides in upgrading the brand picture of the association. As per
the view of Country and Well, (2017) clearly said that in introduce period, corporate social
obligation is crucially essential for the association as it helps in advancing of brand as well as
raise the brand estimation of the association. As per the view of Country and Well, (2017)
explained that term CSR is alluded keeping in mind the end goal to coordinate valuable projects
which is socially related and performs in business culture and it's model. COMMONWEALTH
BANK is a route through which business contributes with a specific end goal to improve
advancement procedure of manageability by giving different social, ecological and monetary
advantages for all investors. As per the view of Country and Well, (2017) contended that in
introduce business setting, corporate social obligation moves toward becoming pattern more than
approach. Enormous association massively contributes towards the public to build up the region.
They either give business chances to youth, create parks, building foundations, and so
forth which changes the conduct of society. It will be focus on managing resource on time and
maintained growth rate and development of internal infrastructure of organisation. With the help
5

of research work to be find out some different factors and manage the other resource for overall
improvement of market share. It must be help to find some though about those factor, which is
beneficial for banking sector and manage resources. On the other hand, aims and objective play a
important role for managing the success of business and able to improve future maintain level for
increase current performance level. According to Werhane, P.H., Freeman, and (2017) number of
responsibilities are to be solved with the help of models are bottom line model. In this model
many factors are as follows :
 Individuals, they are the social line which is useful and enables business to perform as far
as work and network. The person who takes after this Triple Line Model gets social
structure which is journalist and notwithstanding this it likewise incorporates work
intrigue, partners and corporate are absolutely related in their prosperity.
 Next occurs Planet which is the main issue in ecological manageability. This outcomes in
honing exercises which is ecologically manageable. In addition, organizations are
normally engaged in limiting natural perspectives.
 In conclusion, the sparing line is audited through benefit which bargains regarding
economy that is made by association after the information cost is deducted. In this
expansion per capita cost is likewise considered.
As per the view of Country and Well, (2017) economic, environmental and legal factor play
important factor to improve current as well as future changes must be done for improve internal
as well as external factor. On then other hand, rule and regulation provider by local government
to all the financial sector and manage the work as per ability of performance. Only corporate
social responsibility is the factor to make some improvement on overall development of
conditions and increase level of performance of financial sector.
CONCLUSION
As per the above research report it is concluded that corporate social responsibility is help
to manage resource and improve performance. Form the above report is concluded that aim and
objective and literature review make some change for overall development of financial sector. As
per the above report is concluded that confronted various difficulties and obstacles amid leading
corporate social duties. Difficulties, for example, money related hindrances, not ready to choose
the correct battling action, detailing systems are normal which put weight on the administration.
Form the above report is concluded that change for and focus on government rules and
6

regulation or use them as per the need of current market share. There must be organisation is
collect the right information about monetary value. As per the above report is concluded that
many models is help to manage the growth rate and legal factor may be change internal and
external both the environmental factors. It must be change for internal and external factor for
development for increase level of customer.
7

REFERENCES
Books and journals
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Steenkamp, J.B., 2017. Corporate Social Responsibility. In Global Brand Strategy (pp. 209-238).
Palgrave Macmillan, London.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Shamir, R., 2017. Between self-regulation and the Alien Tort Claims Act: On the contested
concept of corporate social responsibility. In Crime and Regulation (pp. 155-183).
Routledge.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of
Finance, 72(4), pp.1785-1824.
Buckler, S., 2017. Imagined Communities Incorporated: Corporate Social Responsibility and
Value Creation in a Globalised World. In Corporate Social Responsibility (pp. 3-22).
Spring
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
Ruggie, J.G., 2017. The theory and practice of learning networks: corporate social responsibility
and the Global Compact. In Learning To Talk (pp. 32-42). Routledge.
Dias, A., Rodrigues, L.L., Craig, R. and Neves, M.E., 2018. Corporate social responsibility
disclosure in small and medium-sized entities and large companies. Social Responsibility
Journal.
Manchanda, P., 2017. Corporate social Responsibility: Inventiveness by various
enterprises. JIMS8M: The Journal of Indian Management & Strategy, 22(3), pp.4-11.
Werhane, P.H., Freeman, R.E. and Dmytriyev, S. eds., 2017. Cambridge Handbook of Research
Approaches to Business Ethics and Corporate Responsibility. Cambridge University
Press.
Take, H.F.C.C.C., 2017. Corporate Social Responsibility. Value Sharing for Sustainable and
Inclusive Development, p.75.
Country, P., Portal, A., Prize, P.H., Board, C.F.P., Council, J.P.B., Ride, D.G.S. and Well, D.,
2017. Corporate Social Responsibility.
8

9