Corporate Social Responsibility Impact on Commonwealth Bank: A Study

This report provides a comprehensive analysis of the impact of Corporate Social Responsibility (CSR) on the Commonwealth Bank. It begins with an introduction to CSR and its importance, followed by the project's objectives, scope, and a thorough literature review. The research explores the effectiveness of CSR on organizational performance, its significance within the bank, and its influence on the marketplace. The methodology section details both qualitative and quantitative research approaches, including data collection methods, sampling, and variable specifications. The report also addresses research limitations, outlines a time schedule, and concludes with recommendations. The research aims to understand how CSR affects the bank's market share, stakeholder relationships, and overall business performance. The study incorporates primary and secondary research methods, including questionnaires and reviews of existing literature, to gather accurate and relevant data. The report also covers the challenges faced by the management in implementing CSR activities. The report provides a detailed overview of the impact of CSR on the Commonwealth Bank.

Business
Research

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
PROJECT OBJECTIVE .................................................................................................................1
PROJECT SCOPE ..........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................2
RESEARCH QUESTIONS/HYPOTHESIS ...................................................................................3
RESEARCH DESIGN AND METHODOLOGY ..........................................................................4
Qualitative research ...............................................................................................................4
Quantitative research .............................................................................................................5
RESEARCH LIMITATIONS .........................................................................................................7
TIME SCHEDULE .........................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX ...................................................................................................................................10

TITLE
“To identify the impact of Corporate social responsibility on Commonwealth Bank”.
INTRODUCTION
Corporate social responsibility is refer to an effective business approach that contributes
to sustainable growth and development by developing environmental, social and economical
advantages for all stakeholders (Corporate Social Responsibility (CSR), 2018).This research is
based on the Commonwealth Bank which is an Australian multinational bank having outlets
across Asia, New Zealand, US and UK. Main purpose of conducting this research is to
identifying the impact of CSR on Commonwealth bank. This report includes project objectives,
scope, literature review, research questions, limitation of research, time duration of completing
research activities, research methodology to carry out appropriate findings of the report.
Aim:
“The main aim of this research is to understand the impact of corporate social
responsibility on Marketplace”. A Study on Commonwealth Bank.
PROJECT OBJECTIVE
 To evaluate the effectiveness of corporate social responsibility on organisational
performance.
 To analyse the importance of corporate social responsibility at Commonwealth Bank.
 To determine the impact and influences of CSR on marketplace.
 To recommanded the way that help to improve corporate social responsibility on
marketplace
PROJECT SCOPE
Corporate social responsibility can be refer to an activity which is coordinated by the
Commonwealth Bank in order to do their business to perform marketing and branding their
organisation along with fulfilling their roles toward society (Boulouta and Pitelis, 2014). Scope
of the research project is more vast as the CSR affairs has become trending within the
marketplace. Main aim of this project is to determine the how corporate social responsibility
impact on marketplace. In order to implement this project in the organisation, business require
appropriate time, location and cost. For completing this project, researcher need to take
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minimum 60 days. Along with this, cost of this project is given for all department of the bank
that will assist to done work on that time. Location is another important part of the project scope
in which company may set up a business which help in education and learning for the public. It
is essential for the company to develop strong image in marketplace as well as enhance their
performance.
LITERATURE REVIEW
Corporate social responsibilities is very important component which contribute crucial
role toward sustainable development by providing economic, social and environmental benefit to
all stakeholders. As per the view point of Aguinis and Glavas, (2012), communication level of
enterprise must be improved in order to solve increase customers for maximizing market share.
Learn about factors that help in increasing profit and managing work. Economical, social and
environmental performance help in developing the market share. Apart from this, ethical factors
plays a crucial role in managing work by giving a commitment toward the improvement of level
of community and practices related to corporate governance. Association have to deal with
various difficulties while performing corporate social duties such as money related hindrance.
Effectiveness of corporate social responsibilities
Commonwealth Bank is engaged with social goods program for eliminating the negative
impact over internal environment of corporation. As CSR provides the benefit to both
stakeholder and organisation. According to Boulouta and Pitelis, (2014), charity and social
welfare programs will help in improving the performance and growth of organisation.
Marketing and promotional activities are very helpful in managing growth or in
eliminating the problems faced by organisation. CSR is very effective strategy that can be used
for achieving maximum benefit as social activities help in improving the goodwill of company. It
is a set of managerial practices that ensures company increase their positive impact of operation
over society and meet all legal, ethical and public expectations, improving employee's
performance. In this business made different chances which help in enhancing financial
performance. Some organisations provide employment opportunities to youth and also work
toward social development by developing new building and parks. Therefore, all these factors
are essential for increasing growth rate and performance of an organisation.
Challenges faced by management:-
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Organisation have to face various challenges while conduction of CSR activities to
manage growth. According to the Choi and La, (2013), Business face different challenges such
as financial barrier, risk of insolvency, credit etc. that effect on company performance and
position at marketplace. Commonwealth Bank, banking sector can expand the market share
either by assessing the need of customers or by focusing on government rules & regulations.
These both the strategies requires for the collection of right information related to monetary
value. On the other hand, different group and income level of people have direct impact on
overall operation of organisation.
Operation duties is essential which is coordinated by company. It is attractive and
important to make commitments socially. Commonwealth Bank state about Triple Line Theory
in relation with society's obligation which is based on monetary as well as authoritative
condition. Beside this, social, sparing and natural manageability is not standing with duties of
society. Organisation use this theory for determining about idealize standard of execution level.
According to the Dhaliwal and et. al., (2012), many change are executed in banking
sector such as recruitment cost, communicational cost, staff cost etc. which play an essential role
in managing external environment. Moreover, important responsibility of stakeholder is size of
rethink strategy which increase current as well as future changes. CSR activities are thought to
be proficient and powerful way which help in upgrading the brand picture of association.
Commonwealth Bank contribute toward society with the specific end goal for improving the
advancement procedure of management by providing different social, ecological and monetary
benefits to investors.
Economic, legal and environmental factor play essential role in order to enhance actual
as well as future variation. It must be completed for enhance external and internal factor. On
then other side, rule and legislation given by local authorities to Commonwealth Bank and
handle the work as per its ability of work performance. Only CSR is the effective factor in order
to make few improvement and development on overall growth and progress of conditions and
maximise financial level of bank in an effective and efficient manner.
RESEARCH QUESTIONS/HYPOTHESIS
It is another important part of research which is divided into two parts one is primary and
other one is secondary questions (Choi and La, 2013). But in the research topic, secondary
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questions is more suitable which is based on the literature gap, hypothesis and problems. Some
questions are determined as under:
PRIMARY QUESTION
 What are the impact of corporate social responsibility on marketplace?
SECONDARY QUESTION
 What is the effectiveness of corporate social responsibility on organisational
performance?
 What are are importances of corporate social responsibility at COMMONWEALTH
BANK?
 How Corporate Social responsibility effect on marketplace?
 What are the way that help to improve corporate social responsibility on marketplace
RESEARCH DESIGN AND METHODOLOGY
Qualitative research
Qualitative searches is identified as a scientific approach of observation in order to
collect non-numerical information. It is used to gain a detail understanding of underlying
opinions, reasons and motivations (Dhaliwal and et. al., 2012). There are main steps and
different methods of qualitative research which are explained as under:
Process of qualitative research: There are some steps which are important in order to
completing qualitative research. Stages are determined as under:
 Determine Research Questions
 Design the Study
 Collect Data
 Analyse Data
 Generate Findings
 Validate findings Report
Approaches to reliability and Validity: Reliability: It is introduce to the consistency of a measure. There are some approaches to
reliability such as Test-Retest Reliability, Internal Consistency and Interrater Reliability.
All these are consistent of people's perception and response across the components on a
multiple-item measure.
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 Validity: Such type of research can be determined as a level at which needs of scientistic
method of research have been applied during the procedures of collecting research
findings. There are different approaches of validity research such as content validity,
construct validity, criterion-related validity, internal validity, concurrent validity, external
validity and face validity (Eberle, Berens and Li, 2013).
Sampling: It is identified as a process of selecting units from a large number population
of interest. There are mainly two types of sampling method such as probability and Non-
probability. In case of probability sampling, researcher select random sampling method in order
to create a sample. Under non-random activities like investigator convenience or judgement
sampling. In this case, researcher will use probability sampling because it develop samples that
are extremely representative of the units without the requirement for a random number maker.
Sample Size: It is refer as an act of selecting the amount of replicates or observations to
cover in a statistical sample. It is most essential and important part in the research in which
investigator select sample size. In this, selected sample size is 30 respondents which is chosen
with the use of sample random method.
Data Collection method: For collecting accurate and relevant amount of information,
there are two essential methods such as primary and secondary. Under secondary source,
researcher will be made questionnaire which is useful in gaining proper data from the
respondents. In case of secondary source, researcher need to use different books, journals and
magazines to gather accurate data (Farooq and et. al., 2014).
Variables specifications: This part of the research method is based on two variables one
is dependent and second one is independent. In this, research topic performance of
Commonwealth Bank is independent variables which is depend on CSR.
Quantitative research
This type of research is applied to measure the issue by way of collecting numerical
information that can be changed into usable statistics (Ioannou and Serafeim, 2015). There are
different methods and process of quantitative research which are shown as under:
Process of quantitative research design: There are different states which are includes in
the process of quantitative research design. These are determined as under:
 State the research problem
 Define the purpose of the study
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 Review related literature
 Formulate hypotheses and variables
 Select the research design
 Select the population and sample
 Collect the data Analyse the data
Research Instrument: There are mainly two types of research instrument in quantitative
research i.e. Validity and Reliability. Under validity, it is a level to which an instrument identify
what it is intent to measure (Garay and Font, 2012). In case of reliability, it is refer as an internal
stability or consistency of the evaluating device over time duration.
Quantitative data analysis process: It is identify as a systematic approach and method to
research during which numerical information is gathered. Quantitative information analysis may
cover the measurement of frequencies of variables and variation between variables. Qualitative
data analysis is refer as a process of cleansing, inspecting, modelling and transforming
information with the aim of discovering useful data, informing conclusions and assisting
decision making.
Interviewing and questionnaire design: Questionnaire is identified as a structured tool
for gathering primary information in a marketing survey. In addition, it is a series of verbal or
written questions for which is selected respondents gives answers. In case of quantitative
interviewing, it is similar to qualitative interviews method in that they they consist some
respondents or researcher interaction.
Qualitative and quantitative are essential research method for collecting accurate amount
of information. But in this case qualitative research is suitable and significant because it provide
in-depth examination of phenomena and use subjective information. There are different methods
which are the main part of qualitative research such as sample size, random sampling method,
questionnaire and primary resources. All these are useful for gathering accurate and relevant
amount of data from the selected respondents.
RESEARCH LIMITATIONS
There are so many limitations which are noticed at the period of executing the research
study in systematic manner. Beside this, time is identify one of the main limitation in this topic.
Research aim is vast and for accumulating the response, particular time period is needed. So in
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the entire it can be supposed that time is not maximum for the all activities of research ( Grayson
and Hodges, 2017).
TIME SCHEDULE
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CONCLUSION
From the above mentioned information, it can be concluded that research is important
part for every organisation to analyse accurate response of customers towards the research topic.
In this research, corporate social responsibility play vital role in improvement of business
performance. This is indispensable to provide assistance in solving various types of issue and
handle work on time. Due to this, one of the main difficulty is money related hindrances which
highly effect on business performance. In order to overcome such issue, company should reduce
their loan rate, maintain their REPO rate, reverse Repo rate and cash reserve ratio.
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REFERENCES
Books and Journals
Aguinis, H. and Glavas, A., 2012. What we know and don’t know about corporate social
responsibility: A review and research agenda. Journal of management. 38(4). pp.932-
968.
Boulouta, I. and Pitelis, C. N., 2014. Who needs CSR? The impact of corporate social
responsibility on national competitiveness. Journal of business ethics. 119(3). pp.349-
364.
Choi, B. and La, S., 2013. The impact of corporate social responsibility (CSR) and customer
trust on the restoration of loyalty after service failure and recovery. Journal of Services
Marketing. 27(3). pp.223-233.
Dhaliwal, D. S. and et. al., 2012. Nonfinancial disclosure and analyst forecast accuracy:
International evidence on corporate social responsibility disclosure. The Accounting
Review. 87(3). pp.723-759.
Eberle, D., Berens, G. and Li, T., 2013. The impact of interactive corporate social responsibility
communication on corporate reputation. Journal of business ethics. 118(4). pp.731-746.
Farooq, O. and et. al., 2014. The impact of corporate social responsibility on organizational
commitment: Exploring multiple mediation mechanisms. Journal of Business
Ethics. 125(4). pp.563-580.
Garay, L. and Font, X., 2012. Doing good to do well? Corporate social responsibility reasons,
practices and impacts in small and medium accommodation enterprises. International
Journal of Hospitality Management. 31(2). pp.329-337.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Ioannou, I. and Serafeim, G., 2015. The impact of corporate social responsibility on investment
recommendations: Analysts' perceptions and shifting institutional logics. Strategic
Management Journal. 36(7). pp.1053-1081.
Online
Corporate Social Responsibility (CSR). 2018. [Online]. Available
through: :<https://www.investopedia.com/terms/c/corp-social-responsibility.asp>.
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APPENDIX
QUESTIONNAIRE
Q1) Is corporate social responsibility effect on organisational performance?
 Yes
 No
Q2) What are are importances of corporate social responsibility at COMMONWEALTH
BANK?
 Greater Customer Retention
 Brand Differentiation
 Happier Employees
Q3) Does Corporate Social responsibility effect on marketplace?
 Agree
 Disagree
Q4) What are the way that help to improve corporate social responsibility on marketplace?
 Practice Transparency
 Make Sustainable Purchasing Decisions
 Play A More Active Role In The Community
 Encourage Innovation
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