Impact of Cultural Diversity on Performance: Morrison's Report

This report investigates the impact of cultural diversity on the performance of Morrison's. The research outlines the aims and objectives, which include understanding the concept of managing cultural diversity and its impact on the company. The findings highlight that regular management of cultural diversity is vital, leading to enhanced expansion opportunities, a more skilled workforce, and wider cultural insights. The report details the communication strategies used to share the research findings with stakeholders, including managers, the government, customers, and employees. Recommendations include implementing regular training and adhering to the Equality Act 2010. The conclusion emphasizes the importance of cultural diversity management for business success, and the report provides a comprehensive overview of the research process and its implications for Morrison's.

Research Project

 Introduction
 Aims and objective
 Research Findings
 Meeting of objectives
 Communication with Stakeholders
 Recommendations
 Conclusion
Table of content

Research Title
Impact of management of Cultural Diversity on performance
of an organization
The current presentation consists of aim and objective of the
research along with an explanation about its findings and
stakeholders. At last, recommendation and conclusion are
also included in this presentation .
Introduction

Aim of the research
The main aim of current research work is, “To evaluate about the
importance of managing cultural diversity along with its impact
on overall performance of an organisation”. An investigation on
Morrison.
Research Objectives
 To get better understanding about the conception of managing
cultural diversity.
 To determine the impact of management of cultural diversity on
the overall performance of Morrisons.
Aims and objective

 Theme 1: Concept and phenomena of managing
cultural diversity
Research Outcomes
Q1) Do you having any kind of implication and
understanding about the concept and phenomena of
managing cultural diversity?
Frequency
a) Yes 38
b) No 2

 Theme 2: Regular management of cultural diversity has
become vital and important for all business firms
Research Outcomes
Q2) Why regular management of cultural diversity has
become vital and important for all business firms?
Frequency
a) Enhance expansion opportunity 12
b) More skilled workforce 15
c) Wider cultural insight 13

All the set objectives are meet out by the findings of current
investigation as it facilitates and provides a better understanding
about the conception of managing cultural diversity that is associate
with presence of employees from diverse culture at workplace.
Further, it has been also evaluated that a positive impact of
management of cultural diversity is see on the overall performance
of Morrisons.
Meeting of objectives

Use of online modes of communication would be made to communicate
research findings along with for effective collection of data which
comprises of use of social media and e-mails. Once the investigation
get completed an investigator is required to discuss the outcomes or
findings to the stakeholder that can get affected with it and hold interest
within the affairs of Morrison such as manager, government, customer
and employees.
Communication with stakeholders and
intended audience

Following recommendations can be made for the Morrison
company to lead out better management of culture diversity and
sense of fairness at its place of work:
Implication of regular training and clitoral learning is
recommended for Morrison
Implication of Equality act, 2010 is also recommended for
Morrison
Recommendations

A conclusion can be made with respect to current investigation
that the regular management of cultural diversity has become
vital and important for all business firms as it Enhance
expansion opportunity, More skilled workforce and Wider
cultural insight. Further, it has been also observed that better
management of culture diversity also leads to enhance
competitive strength and expansion opportunity.
Conclusion

Thank you !!!!