Research Proposal Presentation: Culture's Impact on Business

This presentation is a research proposal exploring the impact of culture on international business management, particularly within the UK context. It begins with an introduction outlining the importance of understanding cultural differences in international business. The presentation then identifies the problem statement, research objectives, and research questions. A literature review is provided, examining the concept of culture in business, the impact of cultural differences, challenges, and potential solutions. The research methodology section details the use of qualitative research with an inductive approach and interpretivism philosophy, employing thematic analysis for data analysis. A research plan is outlined, detailing the timeline for various tasks. The conclusion summarizes key findings, emphasizing the positive and negative impacts of cultural differences. References are also provided, supporting the research with relevant sources. This presentation aims to provide a comprehensive understanding of cultural influences on international business practices.