Impact of Customer Satisfaction on Nero Coffee's Business Performance

This report investigates the crucial role of customer satisfaction in the long-term success of Nero Coffee. It aims to identify customer-related issues concerning service quality, determine Nero Coffee's business performance, and understand the relationship between customer satisfaction and business outcomes. The methodology includes random sampling and a descriptive research approach, utilizing primary data from questionnaire surveys and secondary data from various sources. Key themes explored include customer visit patterns, satisfaction levels with products, pricing, and future visit intentions. Recommendations are provided, such as conducting feedback, staff training, store expansion, and using quality raw materials. The report concludes that a focus on customer satisfaction is essential for Nero Coffee's sustained growth and profitability. This document is available on Desklib, a platform offering AI-powered study tools and a wealth of student-contributed assignments.

Impact of customer satisfaction and its
impact on Nero coffee performance

INTRODUCTION
 Customer satisfaction plays a vital role in the long term success.
 The business unit can attain their long term goals by high quality of
service.
 The Present research is based on Nero Coffee.
 The aim of this report is to identify the relationship between customer
satisfaction and business performance.

Aims and objectives
 To identify various issue of customer relating to quality of service
 To determine the business performance of Nero coffee
 To understand the relationship between customer satisfaction and
business performance.
 Provide recommendation for further improvement.

Methodology of data collection
 Random sampling method is to be used.
 This is a descriptive research which can provide solution of various
issues.
 For primary data questionnaire survey is to be used (20 customers )
 The secondary sources such as news articles, web sites, government
data and other sources.

An appropriate plan and procedures

Theme 1 Customer visit at Nero
coffee

Theme 2 Customer visiting frequency
at Nero coffee

Theme 3 Customer purpose of visit at
Nero coffee

Theme 4 Customer satisfaction level
on company's products and goods.

Theme 5 Customer satisfaction level on the pricing
policy of NERO COFFEE.

Theme 6 Customer rating on range of Nero coffee
product

Theme 7: Customer opinion on future visit of Nero
coffee.