Research Project: Barclays Bank and Digital Technology

This research project investigates the impact of digital technology on Barclays Bank's income and profitability. It begins with an introduction outlining the increasing competition in the business environment and the importance of research for companies like Barclays Bank to adapt to new technologies. The project includes a literature review that explores the impact of digital technologies on profit and productivity, methods to determine the measures taken by Barclays Bank, and the importance of digital tools. The research aims to identify the impact of digital technologies on Barclays Bank's profit and productivity, determine measures taken to enhance business income and profitability, ascertain the importance of digital tools, and recommend ways for the company to gain a competitive advantage. The project covers research questions, aims, and objectives, providing a comprehensive analysis of the impact of digital technology on Barclays Bank.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Research proposal which clearly defines the questions with the help of literature review3
P2 Methods of research by inducting primary and secondary research.................................9
TASK 2..........................................................................................................................................11
P3 Conduct primary and secondary research by considering cost, access and ethical issues11
P4 Application of analytical tools for assessing research findings and data........................14
TASK 3..........................................................................................................................................24
P5 Research outcomes..........................................................................................................24
TASK 4..........................................................................................................................................25
P6 Reflection for showing the effectiveness of research methods applied for meeting
objectives..............................................................................................................................25
P7 Evaluation of alternative methodologies and lessons learnt from outcomes of project..26
REFERENCES ............................................................................................................................27

TITLE:
“To determine the impact of digital technology in order to enhance in business income
and profitability. A case study on Barclay's Bank”.
INTRODUCTION
In the current business environment, the competition between companies is increasing at
a very high level so each and every company is trying to expand themselves in the market so that
they can grab more and more customers (Rummler and Brache, 2012). For this, research is
collected by the researchers so as to know the steps that are required to be taken by company to
gain a better position in the market. Barclays bank is also conducting a research so as to know
the impact of digital technology which help in enhancing business income and profitability that
are conducted in the company. For this, they will be using various kinds of tools and techniques
so the research can be conducted in an effective manner. Barclays bank is an British
multinational investment bank and a financial service organisation which is doing their
operations in London. Along with this, it has been located that if Barclays Bank which is offering
financial services to customers in most of the countries do not adopts new and updated
technology right on time, then it is may be possible that they face various issues like: reduction
in their goodwill, profitability, revenue, production and many more. Even though research also
help bank to formulate some better strategies an decision so that they can also look forward to
open up a branch in other countries too. Gaining a market share does help bank to revamp there
position and image is also build up in perfect manner as well. This also direct firm to attain goals
and objectives in right contrast that can lead to earn higher profits too.
TASK 1
P1 Research proposal which clearly defines the questions with the help of literature review
The current research is based on understanding the impact of digital technologies on the
activities that are conducted in the business organisation. Since, it is know that digital technology
is playing a very crucial role in developing the way of conducting the operations inside an
organisation. Earlier all the work was done manually bust after the introduction of new tools and
technologies in digital world, the process of conducting the operations changed. There are so
many companies which are utilising it while doing their activities and it can be applied by both

small as well as large sized organisations. Researcher who is conducting the investigation needs
to know about the impact of digitalisation on Barclays Bank and as it has became really very
important for business firms in modern world in developing their services as well in an
appropriate manner so that better experience to customers can be given. With the help of this,
modifications can be brought in at workstation and through this goals and objectives can be
attained in effective manner.
Aims-
This is considered as one of the most important element while conducting the research
activity because the whole research is based on this only. Through this, the researcher gets the
idea about how the research will be conducted (Sirmon and et. al., 2011). If there will not be any
aim then they will to have a goal to achieve. The present aim is based on “The impact of digital
technology on increasing in business income and profitability”. A case study on Barclays bank”.
Objectives-
Research objectives are a very essential part of the investigation which is conducted by
the researcher because it includes the objectives which is required to be achieved by the
researcher so as to achieve the desired goals and objectives (Christopher, 2016). These are
prepared by the researchers themselves after understanding the topic in a clear manner. It is also
said that all these objectives are connected with each other and are achievable as well. In present
research, investigator is looking into different aspects and application of digital technology along
with its impact which is going to be faced by Barclays Bank. With the help of this, digitalisation
can improve productivity and profitability both at the same time. On the other hand, if firm will
directly do not take under in use of updated technology then it is may be possible that
organisation may not sustain at marketplace for a longer period of time.
The research objectives prepared here are:-
 To identify the impact of digital technologies on profit and productivity of the firm.
 To determine the measure taken by Barclays bank for improving in order to enhance in
business income and profitability
 To ascertain the importance of digital tools and technologies in improving the
performance of Barclays Bank.
 Recommend ways through which company can gain competitive advantage in the market
as well.

Research Questions
It is also considered as one of the main factor through which company will be able to
achieve their goals and objectives as these questions help in understanding the research topic in
much better manner and will be effective in gaining lots of knowledge as well. The questions
which are prepared for this research are:-
 How to identify the impact of digital technologies on profit and productivity of the firm ?
 What are the ways to determine the measure taken by Barclays bank for improving their
in order to enhance in business income and profitability ?
 How to ascertain the importance of digital tools and technologies in improving the
performance of Barclays Bank ?
 Provide recommendations through which company can gain competitive advantage in the
market as well ?
LITERATURE REVIEW
This is considered as one of the most effective part of research project because with the
help of this, the researcher gets the opportunity to learn about the views about several writers as
well authors and thus they are able to understand the topic in an effective manner. It helps the
management in taking effective decisions as well since all the information has been critically
evaluated (Prajogo and Olhager, 2012). So, in this the writers will present their viewpoint on the
research aim set which i.e. related to the digital technologies so in-depth research is required to
be collected by the researcher for arriving at an aim. As different authors have different point of
view which help in gaining of information on various aspects. This part assist in recording study
of various authors that have made detailed research on number of process and lead to
accomplishment of final objective and aim of research study. The point of views of different
authors are mentioned in literature review.
Impact of digital technologies on profit and productivity of the firm
It is critical for every company to design their organization structure as indicated by the
movements that are going ahead in the business environment. As referred by Ford, (2014), after
digitalisation in the economy, each and every association has ended upusing the digital tools and
technologies in their regular working. Significance of Digitalisation in Barclay’s bank is as per
the following: These systems will enable them in getting associated with their daily clients in a
successful way as they won't have to sit for long time to do their transactions ans can do it from

anywhere and at anytime. Through this, they will also get the chance to take the reviews of
customers and use it afterwards so as to complete the deficiency that is being caused to the
customers.. It reduced the time of performing the work operations in bank which usually took
long hours to complete.
It assist in satisfying the need sans wants of customers by delivering them high quality
services so that ultimate objective could be accomplished. This helps in adopting paperless work
for the customers as well as to the bank staff, as all work process is conducted in single mobile
click. By adopting digital technology system into banking institution will help in increasing the
productivity day by day so that growth could take place at significant level.
Ways to determine the measure taken by Barclays bank for improving in order to enhance
in business income and profitability
As indicated by Pollock, Wick and Jefferson, (2015), organization needs that their item
should be presented in the best form in the market so in order to do this they have to acquire
modifications in their products and services occasionally. Innovation will help them in bringing
these progressions in their items and furthermore expands their effectiveness in the market also.
Its effect can be estimated through these points:
Impact on operating cost – Companies can make utilization of technologies for lessening
their working expense. There are such a large number of strategies which are being invented by
researchers which will help them in leading their exercises in a more productive way and
decrease the time interim too (Brewster and Hegewisch, 2017). this will help them in reaching
with desired goals and targets in better manner. Along with this, digital technology directly affect
on company growth and income level.
Improvement in communication – The technological advancements will enable the
organizations in enhancing the communication process which are going on in the organization.
There are different sorts of innovations which can be utilized for doing any sort of
communication like Emails, messages, video calls and so forth organizations can get input
additionally from the clients from this sort of correspondence (The different advances and its
parts, 2013). Imparting training to staff members in bank: As employees resist changes that is
formulated in the system therefore, it is necessary to provide proper training in order to make
them more effective and ready to accept changes that is happening in business environment.
Business world is dynamic in nature that keeps on modifying itself thus, it is necessary for

Barclays Bank to develop proper training ways through which digital technology can be put in
use in effective and efficient way.
Bring innovation in system: Innovation is a process of introducing some new and fresh
idea into system so that overall work could be performed in correct way. Hence, Barclays must
put emphasis on innovation process so that current methods could be developed at significant
level in order to realize final goals and aims in set time period. Considering the customer’s
needs: Consumers or clients of banks are the major resource in the market place. Thus, it is very
much necessary to perform work considering requirements and needs of customers. For example,
if consumer is facing any problem or have any complaint than, Barclays bank must consider it in
priority and make efforts to resolve it. Therefore, it is essential to provide proper treatment in
order to make them satisfied and happy with the performance and could be retained for longer
period of time.
Adopting cloud computing technology in administration section that will aids in making
effective record keeping of relevant data into system that can be approached whenever required.
Apart from it, effective sharing of information could also take place so that it can be
communicated in proper manner. It is necessary for Barclays to carry out communication process
in order to be in connection with their customers in order to know their interests and at the same
time help in creation of effective relationship with them. Internet of Things is also a major
concept that is used in storage and distribution area of business system that allow the
organisation to connect and integrate system in order to carry out work process or activities
effectually and proficiently.
Importance of digital technologies in improving the performance of Barclays Bank
According to the point of view of Moser, (2012); it can be said that there are so many
changes that are happening in the company and they have a deep impact on the activities that are
being conducted by them. All these norms are very helpful for the company as through this, they
are able to make a base for themselves in the company and makes them expand their business as
well. But, all these developments are possible only because they are being done with the help of
digital innovation and once this is applied by Barclays bank then it will give them various kinds
of benefits only.
Through this, the bank will be able to provide effective services to their clients and make
them connected with the company for long term purpose as well. Also, these techniques will help

in conducting all the activities in an orderly manner so that competitive advantages can be
achieved. Banking transactions have been made easier. With introduction of digital tool and
technology in Barclays bank assist them to carry out their work transaction in easier way. They
have formulated their own web services so that customer can visit there and gain information on
different aspects.
There are number of things that an individual have to perform in day to day basis which
involve gaining health care facilities, business transactions, travelling, shopping all this can be
conducted with the help of digital banking feature of modern world. This help the Barclays bank
to reach high targets and assist in creation of good image in customer’s mind. Hence, majority of
things have been made easy and smooth with the introduction of digital technology system.
According to Rasula, Vuksic and Stemberger, 2012 it has been observed that carrying out
banking activities with the help of digital tools it assist in enhancing the overall productivity of
banks as work process is carried out in effective and efficient manner. There are number of
activities that can be performed with digital ways that include making inline payments, other
transaction that has to be conducted with the help of advanced technology. Hence, several
advantages are provided to customers who are using it as it results in saving time as well as cost.
Modern world is full of competition that involve adoption of various advanced and modern
technology system so that Barclays can able to create their distinctive image in market place and
could certain for longer period of time.
Recommendations through which company can gain competitive advantage in the market
It is known that each and every company is having some kinds of aims and objectives in
which all of their operations are based on (Pollock, Wick and Jefferson, 2015). The main aim of
Barclays bank is to serve their clients in an effective manner and earning lots of profits as well. If
the clients will be happy from their services then it will impact the company in a positive manner
and competitive advantage will also be gained. It is a very famous bank so they will have to
make sure that their services are also quality oriented because the only customers will be able to
get attracted towards them (Moser, 2012). The various ways through which it can be ascertained
are as follows:
Resource and Capabilities – As per the point of view of Kolb, (2014), it has been proclaimed
that if the organisation wants that their activities should be conducted in an effective manner then

they will have to make sure that they use their resources with full capacity and do not waste it as
it will help in bringing efficiency in the firm. Some of its examples can be depicted as:
 Apparent and trademarks
 Brand know-how
 Installed customer basic
Value Creation – It is very crucial for each and every organisation to do their as per the value
created by company in the market. This will help them in gaining large customers base and more
selling will be done by them as well.
Continuous improvement in overall system: It is very much necessary for Barclays to adopt
themselves according to the changing needs so that they could bale to keep in pace with the
requirements and conditions that is prevailing in market place. For instance, Barclays must bring
proper changes into existing system by introducing proper digital tool or technique in order to
run the organisation in smooth manner.
P2 Methods of research by inducting primary and secondary research
An investigation is being considered as a systematized plan which is filled with various
things like, types of research, design, philosophy, approach, data sampling method helps in
administrating the research in an appropriate manner. Researcher mostly draws conclusion with
the help of two effective methods and these are: qualitative and quantitative research methods.
On the other hand, research methodology also contains experiments, survey, questionnaire,
respondents and many more which may aid an investigator in coming to a conclusion in specific
time of period. Along with this, both quantitative and qualitative methods can be taken under in
use. Along with this, it is being examined that qualitative method stays filled with observations.
On the other hand, quantitative method contains mathematical numbers and ratios as well. In
present context, investigation on digital technology and its impact on Barclays Bank which will
aid in delivering products and services.
Type of investigation
This is considered as a very important part of research process as it helps the researcher
to start the investigation about the research process. Under this, basically two types of research is
included like qualitative and quantitative. In the current research process, qualitative research has
been chosen as it helps in conducting the research in an effective manner and helps them in
reaching the final outcome as well. Qualitative method is consists and filled with observation and

this can be done with the help of collecting data from respondents. On the other hand,
quantitative method consist with mathematical approaches as well which needs to be properly
understood in an appropriate manner. Researcher needs to look into different aspects and then
select the best approach which needs to be properly managed in an appropriate way and then
utilisation of it is being done so that investigation can draw conclusion in short period of time.
Along with this, it is also necessary for researcher to adopt best method so that to collect
information as this may lead research person in getting to the conclusion in much faster and
effective way. In present context, researcher has taken under in use of qualitative method in
order to draw conclusions.
Research Design
This is normally being considered as the blueprint of the process which will be conducted
in the research project. Through this, all the activities are being conducted by the investigator in
proper and effective manner (Ford, 2014). The various types of research designs are descriptive,
exploratory and experimental Research Design. Here, descriptive research design will be used
because through this detailed investigation can be carried out by the researcher to gather
appropriate information. Along with this, it is also been located that researcher needs to look into
various regions and collect the best approach right on time so that conclusion can be drawn in
specific give time of period. With the help of this, favourable outcomes can be pulled out. In
present case scenario, in order to draw conclusion descriptive method has been taken under in
use which will directly help researcher in collecting data right on time.
Research Philosophy
This field of research is divided among Interpretivism or positivism theory. In this
present research report, Interpretivism philosophy will be applied as through this, the research
will be conducted in appropriate direction. On the other hand, investigation may aid in attaining
goals and objectives along with drawing conclusion as well. Researcher in present scenario, has
taken under in use of Interpretivism philosophy so that to develop research in an appropriate
manner. Apart from this, it has been analysed that if investigation is not being done in an
appropriate way then it is may be possible that researcher may not build up conclusion in specific
time period. in this present research report, Interpretivism philosophy will be applied as through
this, the research will be conducted in appropriate direction.
Research Approach

This is very necessary to be conducted in order to conduct the research process in an
effective manner. There are basically two types of approaches namely; inductive and deductive
research approach. In this, inductive research process will be used by the researcher so as to
apply the research in an effective manner (Kolb, 2014). Inductive approach is being stated as the
best approach which is being taken under in use by investigator while conducting research at the
time of developing investigation it is must for researcher to adopt best sort of approach so that
conclusion can get drawn in much effective and in an appropriate sense. In this report, deductive
approach is used for collecting and gathering accurate data and information in better manner.
TASK 2
P3 Conduct primary and secondary research by considering cost, access and ethical issues
Ethical Issues
While conducting the research process, it is very essential for the researcher to conduct the
research process in an effective manner since it will help them in achieving their goals and
objectives in an effective manner and within time as well (Rasula, Vuksic and Stemberger,
2012). There are various kinds of issues that a researcher face while doing their activities like
the resources which are used is of bad quality or the team is taking a bit long to conduct their
activities. There are so many problems that cannot be avoided so it requires to be taken care of
by the researcher so that it doesn’t harm anyone. Some of problems like less authentic data
which may lead investigator to go through phases like delay in completion of project,
coordination in between company and researcher can also be considered as an approach which
may put researcher in problem like organisation is not giving financial data and some other
information as well, confusions can also be considered as main issue that stays related to time
management that needs to be properly understood by investigator. On the other hand, conduction
of process which is related money can also be taken as an issue.
Cost- Funds are consider as most indispensable aspect for every project either small or
large because it helps in accomplishing business activities in proper manner. Thus, it is essential
to reserve maximum funds at workplace for minimizing the possibilities of heavy losses.
Data Sampling
There are basically two ways through which the researcher can gather relevant
information for their research process and they are probabilistic or non-probabilistic sampling

techniques. In this, probabilistic sampling is utilized as it helps in collecting effective
information for the research process. In order to draw conclusion, investigator have taken under
in use of probabilistic because this sort of sampling method is befitting in an appropriate sense.
Apart from this, random sampling method has been used where respondents are being located
and so that conclusion can get drawn in an appropriate sense.
Moreover a survey was done in market to collect the actual data which was needed for
firm to make some effective decision and strategy in organization and thus survey was done on
40 people and it was an random sampling.
Questionnaire
Name:
Gender:
Age:
Contact No:
Address:
1.) Did Barclays Bank used digital technology in better manner?
 Yes
 No
2.) Does Barclays Back is earning huge profits after using digital technology in correct way?
 Agree
 Disagree
3.) Did Investment criteria took first step in Barclays Bank?
 Yes
 No
4.) The use of digital technology in bank bought changes in services for customer?
 Yes
 No
 May be

5.) Are customer satisfied with products and services of Barclays in correct format?
 Highly satisfied
 Moderate
 Dissatisfied
6.) Modern equipment is used to attain growth of Bank?
 Yes
 No
7.) Does digital technology be used to have branch in other countries too?
 Agree
 Disagree
8.) Modern Equipment are used in perfect manner by bank?
 Yes
 No
9.) Digital technology has helped in attaining a competitive edge in market?
 Agree
 Disagree
10) Which technology is better for the bank?
 Traditional
 Modern
11.) Any recommendation to bank?
…………………………………………………………………………………..........................
......
…………………………………………………….,,,,
P4 Application of analytical tools for assessing research findings and data
It is that term which needs to be there in firm as analysis of collected data does help
company to take a proper decision and strategy so that competitive advantage can be there in
right direction. Choosing needed information from collection can help in performing great work
in right prospect and can lead to earn higher performance and productivity.
Theme 1:

1.) Did Barclays Bank used digital
technology in better manner
Observation
 Yes 35
 No 5
Interpretation: It is required that banks should use digital technology in better manner so that
they can perform their work in effective and it was required by Barclays bank to collect
information for same and according to survey the outcome is like out of 40 people said that Bank
is using a digital technology in better manner and can also earn higher profit as well and apart
from this around 5 people were there who said that firm is not using digital technology in perfect
way which is making them to change there working scenario and use of digital technology so
that they can attain a proper competitive advantage too.
Theme 2:
2.) Does Barclays Back is earning huge
profits after using digital technology in
correct way?
Observation
 Agree 32
 Disagree 8
Yes
No

Interpretation: Even every company in this world is looking forward to use digital technology
in perfect way so that they can attain a good profit in market and it has been seen that Barclays
bank is using digital technology to earn good amount in market and for such according to survey
it has been found that around 32 people said that they are agree with the statement that they are
using digital technology in right contrast so that they can earn good amount in market and can
make stable for longer period and apart from such around 8 people said that the company is not
using digital technology in proper manner which is affecting them in bad way.
Theme 3:
3.) Did Investment criteria took first step in
Barclays Bank?
Observation
 Yes 30
 No 10
Agree
Disagree

Interpretation: Investment is that particular think that needs to be attained by eveyr company in
market and thus for such they bring in various technology too to improve there working in
organization and thus for such the outcome from survey is be like out of 40 people around 30
people said that technology has helped them to call in investment in great way too and apart from
such around 10 people said that technology is used not in better manner so no investment criteria
is there in bank and it is required to improve use of technology.
Theme 4:
4.) The use of digital technology in bank
bought changes in services for customer?
Observation
 Yes 25
 No 10
 May be 5
Yes
No

Interpretation: Many company has changes there working after using technology in perfect
manner and thus they have to manage the working condition of bank and thus for barclays bank
it was required to gather information for the same and for such out of 40 people there are around
25 people said that they are bringing better services for customer with use of technology and
around 10 people also said that they are not using technology in proper manner and thus apart
from such there are 5 person who is saying that they may be using digital technology in proper
way so and somewhere helping in attaining goals and objectives.
Theme 5:
5.) Are customer satisfied with products and
services of Barclays in correct format?
Observation
 Highly satisfied 30
 Moderate 7
 Dissatisfied 3
Yes
No
May be

Interpretation: It is required bank and companies to satisfy there customer in effective way and
for such they use digital technology in better manner and thus for such according to survey the
outcome is be like out of 40 people around 30 people are satisfied with services of Barclays bank
and also looking forward to keep such for longer period and around 7 people are saying good
satisfaction is there with product of customer and apart from such the people approximately
saying that they are dissatisfied with the services of Barclays bank as they are not proving
services on time too.
Theme 6:
6.) Modern equipment is used to attain
growth of Bank?
Observation
 Yes 38
 No 2
Highly satisfied
Moderate
Dissatisfied

Interpretation: Basically many other banks are there who use digital technology to have growth
of their business in right context and thus for such they need to collect information as it will be
good for firm or not and according to survey the outcome is be like out of 40 people around 38
people are there who said that bank is using digital technology to attain a proper growth in
market and looking forward to expand their business in more other countries too and apart from
such around 12 people are there who said that they are not sing digital technology in better
manner so they are not getting an better growth in market which is affecting them to change the
use of modern equipment.
Theme 7:
7.) Does digital technology be used to have
branch in other countries too?
Observation
 Agree 27
 Disagree 13
Yes
No

Interpretation: Every company and bank wants to have there are many other branches in other
countries and for such they do work in great manner and analyze the market in various ways and
for the outcome which is attained and out of 40 people around 27 person are there who said that
they are Agree that bank is looking forward to have there many more branch in other countries
too in effective manner and although apart from such around 13 person are there who undergone
with this and said the bank is not using digital technology in effective manner so they cannot
open there branch in other country too.
Theme 8:
8.) Modern Equipment is used in perfect
manner by bank?
Observation
 Yes 30
 No 10
Agree
Disagree

Interpretation: It was required to collect information as the bank is using modern equipment in
better manner and earning good amount of profit and for such 30 people are there who said that
bank is utilising the modern technique in better manner and earning effective profit too and apart
from such around 10 people are there who said that bank is not utilising the modern technique in
proper manner too. Basically, modern technology needs to be used in great way so that they can
get stable in market which also allow them to earn higher profit too.
Theme 9:
9.) Digital technology has helped in attaining
a competitive edge in market?
Observation
 Agree 38
 Disagree 2
Yes
No

Interpretation: Every company use technology to attain a good market share for such they bring
on different thing in organization and it was required to collect information for the same and
according to survey the outcome was like out of 40 people around 38 people said that bank is
attaining a better competitive advantage in market with use of modern technology and apart from
such around 2 people said that bank is not utilising the digital technology in effective manner as
other firms are doing so. Hence, proper use of technology is such which can help company to
attain a effectively goals and objectives in market. Moreover, competitive advantage can also be
earned too.
Theme 10:
10) Which technology is better for the bank? Observation
 Traditional 10
 Modern 30
Agree
Disagree

Interpretation: Earlier many companies were there who used traditional technology to grow
there business and in today's scenario the technology is changing everyday and Barclays bank
performing the same. According to survey the outcome for such is out of 40 people 10 person
said that they can use traditional technology and apart from this around 30 people said that they
need to choose modern technology for earning great growth and productivity in today’s market
environment. Even it has found that company needs to use the modern technology to attain the
competitive advantage in market and with such a great profit can be earned.
TASK 3
P5 Research outcomes
Digital technologies are beneficial for each and every business organisation because it
improve the performance level of the company at market place. For attaining the same, firm
should implement new and innovative technologies in operational activities. This will helps in
producing quality products and services as per customers demand as a result is company attain
competitive advantage form its rivals. Along with this, it is also recommended to Barclays bank
that they should make their process appropriate by implementing digitalisation concept which
assist them in capturing customers attention towards its services. As a bank, they should maintain
better relation with customers by establishing better communication. With the help of this
company easily understand their needs and also provide them solution to resolve their issues in
an appropriate manner. As they also provide better training and development programs to their
workers so that they effectively interact with their customers and at the same time also encourage
Traditional
Modern

them to use company services. For enhancing their performance level, they should assess their
workers efficiency level. If any kind of variations are there then company should remove it and
also improve their positive image. This will directly contribute in capturing larger marker share
from its rivals.
In addition of this, company should use effective ways to invite larger customers towards
its services. For this they tries to make their services quality appropriate as it helps in satisfying
their customers in most effective manner. Furthermore, management should evaluate their
current market trends and customers taste towards its products. In assistance of this company
make their positive brand image at market place. Along with this they should use online
activities to make their process smart and smooth. All these are contribute in establishing
positive brand image at market place.
TASK 4
P6 Reflection for showing the effectiveness of research methods applied for meeting objectives
Throughout the assessment I have analysed numerous of things that is; digital technology
can be considered as an intrinsic component of today's organisation. However, I came to know
that these technologies will make simpler, quicker and less expensive for all people to
communicate with one another. By using the digital technology project manager get succeeded in
making the work performance and overall performance easier, quicker, improves the work
performance, and able to know the corrective measures to overcome the problems by evaluating
them with the help of digital technology. Basically, I have encountered numerous of problems
and issues while handling a large business project. Thus, it will require to re- education and
focused on the skill development for the new careers, service centres and organisation.
Furthermore, the digitization of products, processes, services and interaction to make it
possible and manage it in precise manner. This will help in for vast possibility includes the
opportunity for the employees to grab the chances in the organization which will help in
grooming and enhance the skills and knowledge of their employees. This also help in the
performance measures and the appraisal of an employee also helps in to get a chance in
promotion. Bring Efficiency the digital technology helps an employee to improve the work
efficiency and provide the higher production in the companies. This will led to improve my
performance and it provides a platform to enhance the ability and knowledge.

P7 Evaluation of alternative methodologies and lessons learnt from outcomes of project
Increase in the productivity while using the digital technology it will help in increasing
the productivity of the organization. This gives a platform to an organization for a long existence
in the existing competitive market. This will provide accuracy by using upgraded technology it
will help in the work performance and bring the accuracy in the employees and able to work on
the specialized division of work to the employers and the employees. This will bring the
harmony and peaceful environment in the organization. Bringing the upcoming ideas of
innovation the digital technology will increase the creativity and the innovation among the
employees and this will help to their manager to get the ideas and provide more knowledge in
that particular field. It shows that number of things are acquired through the entire project as well
as understand various appropriate methodologies for accumulation of necessary data or
information. For example; stratified sampling, interviews and so on.

REFERENCES
Books and Journals
Rummler, G. A. and Brache, A. P., 2012. Improving performance: How to manage the white
space on the organization chart. John Wiley & Sons.
Sirmon, D. G., and et. al., 2011. Resource orchestration to create competitive advantage:
Breadth, depth, and life cycle effects. Journal of Management. 37(5). pp.1390-1412.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Rasula, J., Vuksic, V. B. and Stemberger, M. I., 2012. The impact of knowledge management on
organisational performance. Economic and Business Review for Central and South-
Eastern Europe. 14(2). p.147.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
Brewster, C. and Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource
Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Pollock, R. V., Wick, C. W. and Jefferson, A., 2015. The six disciplines of breakthrough
learning: How to turn training and development into business results. John Wiley &
Sons.
Moser, C., 2012. Gender planning and development: Theory, practice and training. Routledge.
Ford, J.K., 2014. Improving training effectiveness in work organizations. Psychology Press.
cc. Experiential learning: Experience as the source of learning and development. FT press.