Analyzing the Impact of Digital Technologies on Business Operations

This report examines the impact of digital technologies on business operations and performance. It explores the use of key performance indicators (KPIs) to measure the influence of digital technologies and discusses the benefits and challenges of sell-side e-commerce in both B2B and B2C contexts. The report highlights the importance of digital technologies in decision-making, business activities, and overall market presence. Furthermore, it outlines the advantages of e-commerce, such as streamlined catalogue management, reduced overhead, and faster growth, while also addressing issues like increased competition, security concerns, and customer satisfaction. The report references relevant academic sources to support its analysis, providing a comprehensive overview of the topic. The report is contributed by a student and published on Desklib, a platform that provides AI based study tools for students.

Running head: IMPACT OF DIGITAL TECHONOLGIES ON BUSINESS
IMPACT OF DIGITAL TECHONOLGIES ON BUSINESS
Name of the Student:
Name of the University:
Author Note

1IMPACT OF DIGITAL TECHONOLGIES ON BUSINESS
Answer to Question 1: -
The impact of the digital technology on the business of any organisation can be
measured by creating the set of the key performance indicators (KPIs). The creation of the
key performance indicators must be simple and consider only 5 to 9 metrics to analyse,
present and act. The valuations of these metrics depends their impact on the decision making
process of the firm.
The digital technology have very important impact on the business and its component.
This digital technology affect the every aspect of any business like decision making process
of the firm, business activities as well as their performance (Pagani and Pardo 2017). The
digital technology can establish the firm in the market as well as this can eliminate the firm
from the market.
Answer to Question 2: -
The followings are the some major benefits of the sell – side e- commerce for both
B2B as well as B2C: -
 Unified Catalogue Management
 Less technical overhead
 Simpler operations
 Faster growth
Apart from the above stated advantages the e – commerce also have various other benefits
like it safe both time and cost for completing a sale, it also promote smooth collection of the
payments (Turban et al. 2018).
The following points are major issues with the sell – side e – commerce in both B2B as
well as B2C: -

2IMPACT OF DIGITAL TECHONOLGIES ON BUSINESS
 High Competition
 Security Issues
 High fraud cases
 Less customer satisfaction
Same like the benefits, there are various other limitations of the e – commerce like
limited market as the internet is the subject of availability and the low customer faith.

3IMPACT OF DIGITAL TECHONOLGIES ON BUSINESS
Reference
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a
business network. Industrial Marketing Management, 67, pp.185-192.
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2018. Business-to-
Business E-Commerce. In Electronic Commerce 2018 (pp. 123-166). Springer, Cham.