To Analyze the Impact of Digital Technology on Business Operations

This report examines the impact of digital technology on business activities, using TALENT PLUS as a case study. It begins with an introduction outlining aims, objectives, and research questions, followed by a project management plan detailing cost, time, quality, and risk management. The work breakdown structure and Gantt chart are included for project visualization. The report then explores qualitative and quantitative research methods, including a questionnaire and data interpretation, to analyze the impact of digital technology on marketing activities. Findings are presented through data analysis and interpretation, with conclusions and recommendations for business expansion. The report also reflects on the value of undertaking the study to meet its goals and objectives, supported by references and illustrations such as network planning and digital technology examples.

The Impact of Digital
Technology on Business
Activity

Table of Contents
Title: To analysis impact of digital technology on marketing activities of retail sector – A Case
Study on Morrison...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan with cost, time, quality, communication, risk and resources.......1
P3 Work breakdown structure and Gantt chart ..........................................................................2
TASK 2............................................................................................................................................2
P4 Qualitative and quantitative research methods......................................................................2
TASK 3............................................................................................................................................2
P5 Research and data with using appropriate tools and techniques............................................2
P6 Conclusion and recommendations.........................................................................................3
P7 Reflect on the value of undertaking to meet with goals and objectives.................................3
REFERENCES................................................................................................................................3

Illustration Index
Illustration 1: Work break down structure.......................................................................................3
Illustration 2: Gantt chart.................................................................................................................4
Illustration 3: Network planning......................................................................................................4
Illustration 4: Digital technology...................................................................................................17

Title: To analysis impact of digital technology on marketing activities – A
Case Study on TALENT PLUS Organization
TASK 1
P1 Aims and objectives
Background of the study
Impact of digital technology on the human resource consulting sector is vital and wide. In
this way, there are different tools and techniques available to increase the level of profitability
and performance level of employees. TALENT PLUS is a sector of recruiting human resources
for the specific job. By using of traditional ad modern approaches of digitization company can
recruit and select right candidates for the particular job and can also develop the skills and tactics
of those employees by conducting training and development programmes through technological
advancement. Economic worth and results of particular state also germinate that help to meet
with wanted results. Hence, it evidenced that digital technology is an essential thoughtful process
on marketing activities that assist to concentration on goals and objectives.
Rationale of the study
In TALENT PLUS, digital technology plays an important role because it is the way by
which company can recruit the best of human resource for the particular job. In this way,
company can expand its business on international level as well by using creative and innovative
tools and techniques(Haltiwanger and Jarmin, 2014). Along with this, company can get
feedbacks and response of the human resources in the operative activities regarding to the
improvement and development of the business and employees work performance level as well.
Therefore, research assist to discover impressive and helpful outcomes with enhance profitability
at chosen sector environment.
Aims and Objectives
Aim: “To analysis impact of digital technology on marketing activities of TALENT PLUS
Organization.”
Objectives:
 To understand the concept of digital technology in human resource consulting sector.
 To explore the traditional and modern approaches of digitization.
 To implement the technological advancement in the operation of chosen business.
1

 To recommend ways by which company can expand its business.
Research questions :
 What do you understand the concept of digital technology in human resource consulting
sector ?
 What are the traditional and modern approaches in TALENT PLUS ?
 How to implement digital technology on operative activities of human resource
consulting sector?
P2 Project management plan with cost, time, quality, communication, risk and resources
Project management plan
Project management plan is the overall structure and type of document that helps to
manage the project activities. Under which all activities are covered the best approachable
implementing process(Downes and Mui, 2014). It helps to talent plus to make the better effective
activities to make proper implementation process. It defines the proper execution, monitored and
controlled the cost, enhance quality and scope management.
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 2 day 19/03/18 20/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 2 day 28/03/18 30/03/18 4
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 3 days 01/04/18 03/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
2

Cost : Cost is the overall expense which incurred on the overall business activities. That makes
better changing process or things. Cost refers to the overall invested amount that is on the
activities(Helbig, Gil-García and Ferro, 2014).
Quality: Quality is the another element which is equally important as cost all others. Quality
should be maintained in the overall project that helps to control the overall activities and growth.
Quality will enhance the overall activity and expected growth nature will take the better
environment and growth. Moreover, it gives new approachable and task making process that
gives better opportunity level.
Scope : Scope is the overall process that gives better opportunity and growth. Scope will
enhance the overall activity and growth.
Time : Every project has some specific time and growth that makes clear about the activities.
Risk : Risk is the unpredictable source that comes anytime. Risk gives new source of planning
and approaches. In order to reduce risk company needs to make contingency plans(Clemons,
Reddi and Row, 2016).
Resources : resources required in project plan that helps to accomplish the project.
P3 Work breakdown structure and Gantt chart
Illustration 1: Work break down structure
3

Illustration 3: Network planning
4

TASK 2
P4 Qualitative and quantitative research methods
QUESTIONNAIRE
NAME
GENDER
AGE
1. Organization’s HR administration is meagrely awake of the business needs and plan of
actions.
 Fully agree
 Agree
 Don't know
2 Please indicate the focus of incentive plan of your organization.
 Individual
 Group
 Do not know
3 The structure has a broad web of computerized human resource data system with the modish
software.
 Yes
 No
 Cannot say
4 Please allot value to the pursuing criteria used in your system for rating of training.
 Learner's reaction
 Behavioural changes
 Do not know
5 Execution standards are carefully formed on the basis of worker’s view.
 Agree
 Partially agree
 Disagree
6 There are well-defined career ways and inside promotion standards within the structure.
 Fully agree
5

 Fully disagree
 Neither agree nor disagree
7 Determine the sphere where the consequences of performance appraisal system are mainly
exploited.
 Human resource planning
 Employee development
 Enhancing motivation
8 The administration has an organized plan of actions for governance of attrition and turnover?
 Yes
 No
 Do not know
9 The organization conducts external interviews.
 Always
 Sometimes
 Don't know
10 The business promotes workers to convey product and process improvement.
 Yes
 No
 Cannot say
20 respondents are included in the questionnaire.
6

THEME 1 Organization’s HR management are sparingly awake of the business demands
and plan of actions
Organization’s HR administration are
meagrely awake of the business needs and
plan of actions ?
Respondents
 Fully agree 11
 Agree 7
 Don't know 2
INTERPRETATION :
From the above graph it is resulted that there are 11 respondents who are agreed that
Organization’s HR administration are meagrely awake of the business needs and plan of actions.
7
11 7
2
Fully agree
Agree
Don't know

THEME 2 The centring of incentive plan of organization is Individual
Please indicate the focus of incentive plan of
your organization ?
Respondents
 Individual 9
 Group 7
 Do not know 4
INTERPRETATION
From the above graph it is resulted that there are 9 respondents who are agreed that the focus of
incentive plan of TALENT PLUS is individual rather than group but there are 7 respondents who
said that the centring point of business is group.
THEME 3 The structure of TALENT PLUS organisation has a wide web of processed
human resource data system with the latest software
The structure has a broad web of
computerized human resource data system
with the modish software?
Respondents
8
9
7
4
Individual
Group
Do not know

 Yes 13
 No 5
 Can not say 2
INTERPRETATION
From the above graph it is resulted that there are 13 respondents who are agreed that the
structure of TALENT PLUS has a wide web of processed human resource data system with the
latest software while 5 said that it has no wide web of computerized human resource data system.
THEME 4 Behavioural changes are the following criteria used in TALENT PLUS for
rating of training
Please allot value to the pursuing criteria
used in your system for rating of training?
Respondents
 Learner's reaction 6
9
13
5
2
Yes
No
Can not say