Analyzing Digital Technology's Impact on Roamer's Business Activities

This report investigates the impact of digital technology on business activities, using Roamer, a UK-based five-star hotel, as a case study. The report covers various aspects of project management, including project initiation, time frames, action plans, research methodologies, and evaluation of outcomes. It explores the benefits of digitalization, such as enhanced customer reach, improved operational efficiency, and the ability to gain a competitive advantage. The report includes a detailed research project initiation plan, risk management considerations, quality control measures, and cost analysis. It also addresses the importance of effective communication and the development of an action plan with specific timelines. The report concludes with recommendations for Roamer to successfully implement digital technology, improve its business operations, and achieve its goals.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives...........................................................................................................1
TASK 2............................................................................................................................................2
P2. Research project initiation plan........................................................................................2
TASK 3............................................................................................................................................5
P3. Time frame and action plan..............................................................................................5
TASK 4............................................................................................................................................8
P4. Research by using methodology......................................................................................8
TASK 5..........................................................................................................................................11
P5. Evaluation of project outcomes......................................................................................11
TASK 6..........................................................................................................................................18
P6. Recommendations..........................................................................................................18
TASK 7..........................................................................................................................................19
P7 Reflection on research.....................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Digital technology is utilizing by many organisations, as it aides them to do their business
in more impressive manner and they can also cater extra services to social group. If company is
doing their business in traditional way, then they can lose their clients and along with this it will
decrease their profits. If company is using new tools and methods, then they can attain
sustainable targets. Along with this, it will assist them to take competitive advantages from their
rivals at competitive world (Kowalkowski, Kindström and Brehmer, 2011). Instead of this,
regulatory body also formulate some policies for firm which an association has to follow. Present
report is based on Roamer, which is establish in UK and counted in five-star hotel. If they are
using digital techniques in business, then it will improve their client base. Manager of enterprise
can utilize work break down structure, thus worker can complete their work within time. Rather
than this, there is also data analysis, which will assist organisation in their success as well as
improvement.
TASK 1
P1. Aim and objectives
In modern world, it is essential for every enterprise to use digital technology, as it assists
them to develop an effective reputation amongst their clients. Along with this, with assistance of
this, they can also attract numerous people towards their products and services. It will work as a
promotional method for an organisation. If is carried out in an effective manner, then it will cater
affirmative affect to firm and along with this social group. Roamer is providing their services in
UK and they have almost 105 staff members. With the help of new methods manager can
communicate about their business through social sites and reach to numerous clients. Hence,
they have an appropriate opportunity to improve their profitability and market share (Doherty,
Ashurst and Peppard, 2012). Foremost advantage of using advanced technology is, company can
easily connect with people across the world. Digitalisation make their services more effective as
well as efficient and along with this manager can take decision quickly. Hence, it will cater
positive impact to enterprise.
Topic: The impact of Digital technology on business activity
Background of project
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It is fundamental for each and every sort of organisation to modify their business as per
the time. As they can implement new and advanced technologies into their business, so that they
can improve effectiveness of their items and services. Now days, organisation is using digital
technology, hence they will do their operational activities more effectively. Consequently, they
will improve quality of their products and along with this will know demand of their clients and
accomplish it within an appropriate period of time. Instead of this, account division do not have
need to convey data through e-mail, therefore hacking circumstances will be reducing. If
organisation is adopting cloud techniques, then they will secure their information and
intervention of outside individuals will reduce. With assistance of digitalisation, firm can gather
data in huge manner. Along with this, they can conduct survey on online sites, which will help
them to know demands of their customers, thus they can satisfy them within time span. As a
result, they can take benefits from their rivals at marketplace (Rosemann and vom Brocke,
2015). Therefore, when they are going to start a new assignment, then it is must for them to set
some aims as well as objectives as per prerequisites, as it is like a guideline for people who are
working on project.
Aim: To implement digital technology on business activity.
Objectives
 To comprehend wants of business modification exercises.
 To calculate digital technology's effectively on transformation of business activities.
 To determine execution of digital technology in organisation.
Research questions
 Why is it essential to modify business exercises?
 How digital technology is proficient on business transformation?
 How digital techniques can get implement in business?
TASK 2
P2. Research project initiation plan
An effective plan is essential for company, so that they can conduct entire activities in an
appropriate and effective way (Basu, 2014). It is also necessary; thus project will be prospering
for long period of time. In this context, manager has to determine some components, such as
cost, risk, scope, quality and so on. These all are must, as it is helpful to manage project
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successfully. Fundamental aim of Roamer is to enhance their profits as well as business,
therefore they are providing their services online also to their clients. There are several important
factors, which are mentioned as below:
 Scope of project: It is broad, as now days there are lots of opportunities for company at
marketplace which help them to improve their incomes. Therefore, as they are using
digital technologies in their business, so that they can easily manage their operational
activities across the world. As now they are doing their business online, hence they can
easily improve their market share. Hence, it has been concluded that project scope is very
wide, as now days almost every kind of association is using digital technologies into their
business.
 Risk management: Roamer do not have too much risk, as they are already famous in
world. Therefore, administrative department determine some hazard in context of their
business project. Hence, it is essential for manager to examine risk, so that they can take
adequate judgement which is advantageous for their business and can reduce issues
(Gustafson, 2012). Risk is little bit higher, as not every individual is aware about
digitalisation or may be people resist to change. As company is going to be digitalised
and it will be risky for them, if their competitors are also doing it. Hence, they have to
present their items in unique way by maintain prices, then they will easily manage their
risk.
 Quality control: As firm is doing their business online, thus it is necessary for them to
work on quality of their products and services. They are providing best items to their
guests from long time span. If they maintain it in an effective way, then they can easily
improve their sales and along with this customer base. While company is utilizing
digitalisation, thus it is must for them to maintain quality of their products, so that they
can easily retain their customers. To check the quality of project manager can use some
tools, such as check sheet, histogram, scatter diagram, fish-bone and so on. It will assist
employer to maintain quality of project, as a result numerous customers will attract
towards it and it aids to improve profits of firm.
 Cost: It is too high, as Roamer is providing their services and goods online also.
Therefore, they require some fund to manage their activities in an adequate manner. If
organisation is going to be digitalised, then it may take high cost. As company wants to
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do their business online, thus it contains high cost. But results of it will be positive, as in
modern era every individual do online shopping. Therefore, if Roamer do their business
online then they can easily improve their revenues, which assist them to cover their costs.
 Time: It is essential for manager to set an appropriate time for their project, thus it can be
completed. By set time limit, they can easily accomplish needs and wants of their
customers effectively. Along with this, it will helpful in success and growth of project.
Manager has to plan everything in an appropriate way, so that they can accomplish their
project within period of time. As a result they will provide goods to their buyers timely
and take benefits from their contenders.
 Communication: It is must for employer to maintain proper conversation amongst
superior and subordinate. As a result, they can easily transfer necessary information to
each other, which is helpful in success of project. With assistance of digital techniques,
firm can develop wide contacts. Thus they can use various social sites to make an
effective conversation with their clients (Eskerod and Huemann, 2013).
By fulfilling all these components, manager can easily attain their desired goals and
targets. It will cater positive impact to operational activities of business which can be associated
with marketing, sales and so on. If they open their store in many places, then they have to
appoint some other workers, it will help them to improve their profits and market share. If
project is more effective, then it will provide growth and success to company. As they are
providing their goods and services online to their customers, thus they can easily enhance their
productivity as well as sales (Snell, Morris and Bohlander, 2015).
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TASK 3
P3. Time frame and action plan
Examination is much useful to determine thoughts as well as nature of distinctive
position. With assistance of this, manager of organisation can take judgement for their business
which is advantageous for them, for a long period of time. For above stated purpose, they have to
develop an effective action plan (Saunders and Lewis, 2012). As a result, they can use resources
in an appropriate way and accomplish their work within time span. For this, they have to
examine everything in proper way. Some essential steps are stated below, which have to be
determine by manager when he or she is leading research:
 Determine issue for which employer is conducting research.
 Literature review.
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Illustration 1: Work breakdown structure
(Source: Work breakdown structure, 2017)

 Explicate difficulty.
 Describe terms as well as concepts which are related with study.
 Respondents.
 Develop effective plan.
 Gather necessary data and information.
 Analyse collected data.
All above mentioned points are need to be include in research project and it is related to
digital technology on business activities. Along with this, it is helpful to determine thoughts of
many individuals. Roamer is going to make their business digitalise, so that they can enhance
their operations with help of social sites across the world. This is view as an issue, so that
manager needs to take thoughts of several authors in this context. As a result, they can determine
that it will be advantageous for firm or not (Serra and Kunc, 2015). When everything is
completed, then employer has to choose people on which they will implement procedure, thus
they will get thoughts of various individuals. Manager select almost 20 persons through random
sampling approach. Therefore, they can gather data and along with this conduct an effective
analysis, which will assist them to take adequate judgement.
It is must for company to consider entire actions, thus they can develop an appropriate
plan along with dates as well as time. It will cater long term growth and success to organisation.
If association is utilizing primary data source, then they have to formulate questionnaire. They
prepare approx. 10 questions which has to be asked to chosen people. These individuals are
selected from overall populace, as it is very difficult to organise research for more than 200
persons at a single time. They all are residing at London and employer render them a template
which consist all questions. Hence, firm can get thought as well as view of different people.
It is must for investigator to evaluate dates and task on regular basis, so that work can be
done within adequate time span (Jeston and Nelis, 2014). As a result, it will provide success to
business project.
It is not much easy for every sort of organisation to make their business digitalise because
necessary information has to be given to clients in an effective way. Therefore, company has to
consider views of their respondents and along with this gather entire data and examine it. As a
result, they can improve their operational activities efficiently. Action plan as well as time frame
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is shown beneath, which is prepared by investigator to lead an investigation on digital
technology on business activities.
This Plan has to be taken after by company, thus they can do their work in proper manner
and along with this achieve their targets effectively as well as efficiently. Online business is very
helpful for them, as every individual do not have efficient time, to go to store and buy product.
Thus, they can order item with help of various sites (Baiden and Price, 2011). As a result,
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digitalisation will very helpful for Roamer, as it aide them to enhance their business and along
with this market share.
TASK 4
P4. Research by using methodology
When an organisation is going to conduct research, then it is essential for them to use an
appropriate method which is beneficial for them. With assistance of an adequate methodology,
examination can easily change into logical form. As a result, manager can take judgement
effectively as well as efficiently. There are two methods of research, which are mentioned as
below:
 Primary
 Secondary
For collection of data and information employer can use both approaches and it will also aide
them in decision making for long period of time. Cited company is using both methods to gather
data, when they are determining that digitalisation is necessary for them to expand their business
(Bakker and et. al., 2011). Additionally, it will cater an affirmative affect to their firm or not.
Above mentioned techniques can be used by manager to determine outcome in an
appropriate manner and it will also aide them in their long term success. With assistance of
qualitative as well as quantitative methods investigator can easily examine results. To make it
more effective, researcher has to gather primary and along with this secondary data.
Primary data: This kind of information can be gathered with help of various methods, such
as questionnaire, interviews and so on. This approach is very useful, as data which is collected is
much real and appropriate. Along with this, data is also new as well as certain. Manager of
Roamer is formulating a questionnaire for research and take a group of 20 people for this
(Chang, Walters and Wills, 2013).
QUESTIONNAIRE
Name:
E – mail:
Age:
Gender:
Question 1: Do you think that digitalisation is favourable for Roamer?
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a) Yes
b) No
Question 2: Do you think that using digital technology will cater advantages to company
for long period of time?
a) Yes
b) No
Question 3: Do you think that digitalisation is necessary for organisation as per modern
time?
a) Yes
b) No
Question 4: Do you think that digitalisation provide affirmative effect on business?
a) Yes
b) No
Question 5: Do you think that it is essential for Roamer to modify their firm?
a) Agree
b) Moderate
c) Disagree
Question 6: Do you think that, company is using appropriate methods to store their
information?
a) Yes
b) No
Question 7: What will long haul effect on business by digitalisation?
a) Neutral
b) Positive
c) Negative
Question 8: Do you think that manager has to bind digitalisation on entire department of
Roamer?
a) Yes
b) No
Question 9: According to You, which method is more appropriate for marketing?
a) Traditional
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