Impact of Digital Technology on Business Growth: Enpark, Dubai Case

This dissertation investigates the impact of digital technology on business growth, focusing on a case study of Enpark, Dubai. The study begins with an introduction to digital technology and its relevance, followed by a literature review that examines the existing research on the subject. The literature review highlights the positive impacts of digital technology, such as improved communication and business strategies, while also addressing the challenges, including high costs and security concerns. The research methodology section details the type of investigation, research design, data collection methods, and ethical considerations. The analysis section presents findings related to the research questions, and the conclusion summarizes the key findings, offers recommendations, and includes a reflection on the research process. The dissertation aims to identify the implications of digital technology on business growth, determine the major challenges in its execution, and identify ways for Enpark to overcome these challenges. The research utilizes secondary data sources to provide a comprehensive analysis of the topic.

Researching Business and Management Issues
Title: Dissertation
Impact of Digital Technology on Business Growth. A case study of Enpark,
Dubai.
Submission Date:
Word Count: 11000
Acknowledgements

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Digital Technology...........................................................................................................1
1.2 Key literature Summary...................................................................................................2
1.3 Research Aim...................................................................................................................3
1.4 Research Objectives.........................................................................................................3
1.5 Research Questions..........................................................................................................3
1.6 Summarise chapter and introduce the next chapter..........................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Impact of Digital technology on business growth............................................................5
2.2 Major challenges faced through executing digitalisation in business..............................9
2.3 Ways by which Enpark can overcome from challenges of digital technologies............12
2. 4 Summary of Literature Review and Introduction of next chapter.................................14
CHAPTER 3: RESERACH METHODOLOGY...........................................................................15
3.1 Type of Investigation......................................................................................................15
3.2 Research Design.............................................................................................................16
3.3 Research Approaches.....................................................................................................16
3.4 Data collection................................................................................................................17
3.5 Data analysis...................................................................................................................17
3.6 Data and sampling..........................................................................................................17
3.7 Justification of chosen research strategy........................................................................18
3.8 Ethical Consideration.....................................................................................................18
3.9 Limitations of research...................................................................................................18
3.10 Timescale......................................................................................................................19

3.11 Summarise of chapter 3 and introduction to the next chapter......................................20
CHAPTER 4: DATA ANALYSIS .................................................................................................1
.........................................................................................................................................................4
CHAPTER FIVE: CONCLUSIONS AND DISCUSSION.............................................................1
5.1 Conclusion........................................................................................................................1
5.2 Recommendations............................................................................................................2
5.3 Reflection.........................................................................................................................2
REFERENCES................................................................................................................................4

TITLE - “Impact of Digital Technology on Business Growth: A case study of Enpark,
Dubai”
CHAPTER 1: INTRODUCTION
Enpark is Business Park that is involved in facilitating energy and assessing business
environment in Middle East. It is member of the TECOM Investments Science cluster and
located in Dubai Technology & Media Free Zone. It is dedicated free zone for environment
technology and clan energy (Kleis and et. al., 2012). The main objective of Enpark is to provide
residential and commercial space, education, leisure facilities and research centres with in
sustainable community. On the other hand, it will feature the production firm with environment
friendly production lines, retail space, entertainment outlets etc. In addition to this, it is necessary
for Enpark to develop the campaigns according to requirement so that environment can be safe
and developed in an easy manner. Under this, there are some components, which contribute
towards the growth of business for an instance reducing operational costs, better level of
consumer service, enhancing revenues etc. Through using advance technology, firm can improve
these all objectives in an effective manner. Enhancing productivity is a main key of minimizing
cost and company can invest more in order to increase market share in an effective or better
manner (Myllylahti, 2014).
1.1 Digital Technology
In this present time, digital technology creates the value for business, provide better
experience to consumers and support the key operations of business. Companies use the digital
technology in order to take benefits in their internal and external operations. Information
technology has modernized operations as well as infrastructure of business from time that
Internet is widely available to individuals and businesses (Rayburn, 2012). The main reason of
organisations behind using technology in business to gain the competitive benefits in its external
as well as internal operations. It has reshaped operations and the infrastructure of company. In
addition to this, digital technologies provide the new ways to business to connect, conduct and
collaborate the business and develop bridges among people. On the other hand, digital
technology can explained as transformation of the different approaches or actions, which led the
organisations to make business more viable. It will help in target new market, communicating
with large number of customers and increase market share (Shieh, Yeh and Lai, 2016).
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1.2 Key literature Summary
It is more useful to develop an overview of literature concerned with the Digital
technology and also its affect on business development. Vitez (2019) defines that technology is
helpful in revolutionizing the way in which firms are conducting their business. Under this,
digital technology develops the negative and positive affect on the business. Through using
digitalisation in the business, Enpark can reduce operating cost on business. On the other hand,
digitalisation aids in make improvement in communication with employees, customers etc. by
using mobile applications, texting, websites, emails etc. By using digital technologies, Enpark
can reach at large number of people and target the many business houses to make change in their
infrastructure. According to O'Brien (2019) states that communicating with the potential
consumers is like roulette wheel. The digital technology aids in allow firm to communicate with
people in public venue and providing channel for the purpose of promoting products as we; as
services. Digital technology helps in maximising productivity and development of business in
significant way.
In order to implementing the digital technology, Enpark face some challenges such as
privacy, high cost etc. Under this, it is expensive for organisation to adopt and apply the digital
technology in business. On the other hand, there is a need to update or enhance it by investing
more money. Jabil (2017) stated that digital technology developed negative impact on the
organisational culture as company have culture that has been there since inception. They
prescribed an effective operating way as well as delivering. The change can be expensive for the
Enpark company because for digital transformation, firm needs money and innovation cost to
develop something new as well as attractive. If in case, firm will not have money to adopt new
technology then in this case it will be a disadvantage for it. In order to conducting the business,
proper availability of resources is necessary. In this, finding the better resources are more
challenging and they can arise obstacle in digital transformation. For some people security is a
main concern because people are not using the digital technology due to threat of cybercrimes
(hacking the personal as well as financial information). They have insecurity related issue about
the data or information.
Enpark should have proper knowledge about the digital challenges and work towards
overcome from them. Lynch (2019), digital resources and technology are expansive so it is
necessary for the organisation to arrange and manage funds in over to adopt it for develop
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positive impact on business. On the other hand, lack of training is also a main concern for
business. If employees remain unfamiliar with different facts and controls then it lead to chaos
and confusion. In this, manager of Enpark firm to provide training to staff members with proper
guidelines so that they are able to adopt it and develop positive impact on business. On the other
hand, there is a need at Enpark to handle the employee pushback during adopting digital
technology in an organisation. Firm should develop strategy to executing digital technology in its
business because it will be helpful in developing positive affect on the business and gaining the
competitive benefit to business.
1.3 Research Aim
“The main aim of this investigation would be to explore advantages and challenges of
digital technology in context to harness information and data, simplify processes, by constantly
seeking to build competitive advantage, scale and enhancing customer convenience” The aim of
this research is “Impact of Digital Technology on Business Growth: A case study of Enpark,
Dubai”
1.4 Research Objectives
 To identify the implications of digital technology on business growth.
 To determine the major challenges faced through executing digital technology.
 To identify ways by which Enpark can overcome from challenges of digital technology.
1.5 Research Questions
There are some research questions are mention below:
 How to identify affect of Digital technology on growth of business?
 What main challenges faced Enpark company through executing the Digital technology?
 What are the ways by which Enpark can overcome from challenges of digital technologies?
1.6 Summarise chapter and introduce the next chapter
There has been discuss about the introduction chapter in which studied about the
overview regarding digital technology concept and also its affect on business development. In
order to address the issues related to digital technology, research aim is prepared effectively.
Under this chapter, research objectives are developed. In context to this, literature review is next
chapter, which is going to discuss in detailed manner in order to address issue.
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CHAPTER 2: LITERATURE REVIEW
Literature review is explained as scholarly paper that consists existing knowledge by
considering substantive findings with methodological contribution towards the specific topic. It
is a most necessary part of academic review and in this data gathered by using the secondary
sources such as journals, books, magazines, articles etc. On the other hand, literature review is
comprehensive summary of the previous investigation on topic. It is helpful in providing the
theoretical base for an investigation and create an effective opportunity to the investigator in
order to analyse perception and point of view of various writers or authors related to the digital
technology in business. Under this, research shall for the chosen organization obtain information
about digital technology with the help of using different websites. The section of research
methodology is related with in- depth evaluation of the information to specific field area. In
addition to this, it sets path for an investigator through providing in depth overview of all the
necessary aspects in an effective manner. It aids in generating the positive and reliable outcomes.
Literature review develops foundation for an investigator through providing information from
different prospective.
2.1 Impact of Digital technology on business growth
Under this, traditional way of operating the business has changed and engage people by
using the digital technology during conducting any business activity. Technology has changed
way of conducting business operations through enabling company to conduct operations of their
business. In addition to Enpark, it uses Digital technology in developing better communication
among the business firm and customers. Main motive of using technology in business to make
strong presence at market place and deal with its strong competitors. In context to it, digital
technology is helpful in reshaping the business and made some changes to all the business
aspects related to business operations. Enpark business firm uses the cloud technology that help
firm to move some of activities to the servers that related to third party. Digital technology aids
in providing better opportunities and advantages in order to enhance the business. It is viable and
accessible for all forms for improving process engage the talented staff members across firm,
target new market, increase market shares and many others. The digital technology plays a
necessary role on business development. If Enpark Company will use the digital technology in
order to making its business operations better, then it will help in enhance the growth and
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productivity of business. Technology is helpful in growth of business faster and it helps in
business growth. In context to this, it is helpful in increasing sales and generate the more
revenue. There are some negative and positive affect of digital technology mention below as
above:
Positive impact of digital technology on business growth
Easy communication- The benefit of using the technology is give better communication
services. Through using digitalisation in a business, Enpark can communicate with its customers
and also aware them about the services provided by it. It aids in develop the postive relationship
between them. It will help firm to communicate with staff members and consumers in regular
period for monitor issues (Karunarathne and et. al., 2014). Technology takes level of business
higher with using online communication services. Now the people can interact and see each
other by using the software such as Video chat, Skype etc. In addition to this, necessary business
conferences among the consumers and businesses are conducted through using the digital
technology in efficient way. In addition to communication, staff members can use the different
communication tools for exchange information and communicate at workplace.
Improving business strategies- As per opinion of Joe Hessert (2018), it has been stated
that Technology helps in increasing business through promoting on web, media and also several
other sources. With the help of using technology, Enpark can spread its branches in all over the
world and can serve its services in an effective manner.
Expanding promotion area- Under this, technology add the different new promotional
techniques, which can attract the people and make business high level. Through this business
generate more profit from effective methods of promote the business (Kleis and et. al., 2012). By
using the promotion, company can inform its customers and increase business development
significantly. In addition to this, if promotion of company will be better then it will help in
attracting the large number of consumers and target the new market place.
Versatile
Working- Digital technology provides many different options to conducting business. It is
helpful in enhancing the connectivity options so that people can far connect with the business. It
will help in provide comfort to business that help in enhanced productivity or growth of staff
members. On the basis of view points of Leonard (2019) it has been considered that Digital
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technology aids in reduce the workload and paperwork of employees. From this, they can easily
perform their business operations and activities.
Automation of operations- Need of every business is different from the each other.
Whenever business automate its process, it can be redirect the labour and financial resources
(Manolică and Roman, 2012). In addition to this, automation can be occurring in many areas like
stay touch with consumers, tracking package for the delivery etc.
Protect and control data- It is essential for company to keep secure and control data in an
effective manner. With an ever- enhancing rise of data protection, data breaches are essential for
company. In context to this, it is responsibility of management to use the better digital
technology for protecting personal and financial information of customers and organisations
(Spilker, Schaffer and Bernauer, 2012). With modern technology, many safeguards are available
in order to protect cloud environment and on- premises. It will be helpful in develop positive
affects on consumers mind about the business and through this development rate of organisation
will be enhanced.
Save time- Under this, digital technology can be used in context to automate different
tasks at workplace and it will help in enhance production. The business use computers to attain
particular tasks or activities at workplace and reduce the chance of making any errors. In addition
to this, firm can be using the database in order to capture as well as store information for
facilitate the quick decisions (Vera-Sanso, 2012). With the help of database, staff members can
access business information. It assess in save time of company and performing the business
activities in significant manner.
Negative affect of digital technology on growth of business.
Under this, it is necessary for organisations to allocate the funds for maintaining as well
as upgrading its infrastructure if it is adopting latest and advance breakthroughs. By mobile
devices and computers, technology can cause the staff members to detach from the others. In
addition to this, emailing, text messaging and some of the other communication forms have
replaced person interaction among the staff members. Technology can divert the staff members
from their all responsibilities, distractions for an instance calls, incoming emails and text
messages can interrupt employees from performing any tasks and minimize productivity at
workplace. Through this, productivity and growth of business can be negatively affected.
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Causes Distraction at Work- Under this, there are several technologies that can be
distract the staff members at workplace. The use of technology networks can cause more
distraction and it can affect productivity of staff members (Kousadikar and Singh, 2013). Under
this, some of the business firms have decided to block access to particular websites for an
instance YouTube, Facebook, Twitter etc. There are some of the other technologies which cause
distraction at workplace consists computers, virtual meeting applications, smartphones etc.
High maintenance costs- It is expensive to purchase the technology and maintain it. In
order to buy advance technology, it is necessary to arrange and manage the funds in an effective
manner. Many of the organisations cannot afford hiring cost in order to recruit full- time
technical person. If in case company will not maintain the technological tools, then through this,
its performance will be reduced and it will become more expensive (Buckley and Ghauri, 2015).
Security- Company is responsible for secure and safe personal as well as financial
information of customers because it helps in maintain the trust among the organisation and
consumers. According to opinion of Storm (2019), it has been stated that When the business in
conducted over Internet then hackers can expose sensitive data as passwords, details of bank
accounts, address etc. These all cause the bad publicity and it also impact on the reputation of
business. On the other hand, it also leads to loss in revenue as firm struggles to regain trust of
consumers again.
Impersonality- By using the digitalisation in business, communication might be most
easiest and fastest over internet but there is lack of face-to-face interaction that can also lead to
firm perception as impersonal, uncaring and faceless. In addition to this, potential consumers,
which receive the stock or automated responses to their questions, can be deterred from making
purchase through frustration and dissatisfaction they feel (Rosner and Christensen, 2016). On the
other hand, employees which interact with the managers and co- workers by email, may be feel
pressurized and low productive in making business successful. It develops the negative impact
on growth and development of business.
Spyware and Personal Information- In this present time, the most common problem is
spyware that hack or steal private or personal information of consumers and staff members. If
their information will not be safe then in this case it will be helpful in develop negative impact
on the business as well as reputation of firm will be impacted (Sigler and Wachsmuth, 2015). In
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addition to this, security risk is something as stolen of smartphone that contain access to
information and programmes of business firm.
2.2 Major challenges faced through executing digitalisation in business
The digital technology is helpful in develop new or better value in business. The main
reason of organisations behind using advanced digital technology is to create value for
customers, provide those products or services, better customer experience and many others.
Based on viewpoint of GREGORY (2019), it has been stated that using the technology in
business aids in provide more versatility as well as efficiency. On the other hand, company also
face some challenges during an executing of digital technology in business. It can be related to
the inadequate finance, organisational culture and many others. Other than this, there are some
other challenges which company can be faced such as privacy and cybersecurity problems along
with emerging technologies and infrastructure management. It is necessary that Enpark Company
should be manage or deal with all the challenges, which are faced during implementation the
Digital technology in its business. In addition to this, there are some challenges given below as
above:
Change Is Expensive- It being a main challenge that develop impact on the profitability
as well as growth of business. When Enpark decide to adopt the new technology as well as
transforming them, it arise complexities to business. Regular execution of new technology and
updating causes the more costs. Because of shortage of funds, Enpark Company face some
complexities in order to introducing the advanced technology at the workplace. In addition to
this, company is not able to afford the continuous changes in technology and it can lead it to face
issues (Morschett, Schramm-Klein and Zentes, 2015). There is a need to give training to staff
members about technology so it will require more funds. Under this, result is that adoption or
implementing digital technology is more sluggish. Hence, limitations of money are regarded as
the main complexity for Enpark.
Organizational Culture- A Hindrance to Change- It is a kind of barrier and complexity
to business. Under this, most of the staff members like the changing working environment and it
is a kind of fear to business. In addition to Enpark, executing the digital technology develop its
impact on the working abilities of staff members. Enpark Company have culture that has been
formed since its inception. It has prescribed way of operating as well as delivering the business
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(Cleff and Rennings, 2013). Staff members are not able to deal with the changing environment
and it is a main reason behind executing digital technology at workplace.
Leadership- Leader is a person that guide as well as lead team members for performing
activities. It motivates the people, which are working in team so that they can work towards
attaining common set objectives. In addition to this, it is necessary for leaders of Enpark to lead
company by process of implementing digital technology with the help of adopting digital mind-
set. Execution team of Enpark will require to be rethink its business as well as operating the
models in order to continuous engagement and cross- channel connectivity with suppliers,
investors, staff members and consumers (Wu and Winchester, 2015). If leader himself is non-
receptive to having proper, mind-set to make changed brought through disruption, then in this
case firm can have no experience about the digital transformation. In addition to this, it is
necessary for leaders of Enpark to be well robust and equipped in seeking the change and disrupt
its business models.
Security- It is a main concern for the customers as well as business firms. There is a fear
of hacking the data and information about customers. Under this, most of businesses are related
to security vandalism and also threats. Technology is helpful in protect the, proprietary
information financial data and the confidential executive decisions help in lead to the
competitive benefits. However, it can lead to hacking of information and develop negative
impact on reputation of business in negative manner. People believes that their information and
the data will be secure to company but hackers are not able to make it successful and theft the
data (Abbas and Waheed, 2017). Therefore, Enpark can face a big complexity during of
implementation of digitalistaion.
Resource Unavailability- Finding better resources which are helpful in conducting
business and also inventive is a main obstacle in implementing digital technology. It is essential
for company to executing technology through arranging better resources and utilizing them in an
efficient manner. In addition to this, Enpark will have the people, which are open to the changes,
sharing of knowledge and information seeking (Konsolas, 2017). For Enpark, unavailability of
the limited resources hamper execution procedure of digital technology at workplace. It will be
develop negative impact on activities and technology will not be executed in a proper or
effective manner. Through this, growth of Enpark will be affected negatively.
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