Impact of Digital Technology on Business Activities: Ensoft Case Study

This research project investigates the impact of digital technology on business activities and functions, using Ensoft, a software company, as a case study. The project is structured into four tasks, beginning with a research proposal defining the research question, hypothesis, and literature review. The second task details the research methods, differentiating between quantitative and qualitative research approaches, primary and secondary data collection methods, and sampling techniques. The third task focuses on the application of analytical tools and the analysis of research findings, while the fourth task involves communicating the investigation's outcomes and reflecting on the effectiveness of the research techniques. The project explores key areas such as the impact of digital technology on business operations, company performance after adopting digital technology, and necessary changes in sales. The research employs both primary and secondary methods, including literature reviews and sampling to gather data and draw conclusions regarding digital technology's role in enhancing business operations.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly define question and hypothesis with literature review..........1
P2 Research methods and appropriate to primary and secondary investigation.........................4
TASK 2............................................................................................................................................6
P3 Conduct primary and secondary research using accurate methods for business investigation
.....................................................................................................................................................6
P4 Apply appropriate analytical tools, analyse research finding and data..................................7
TASK 3..........................................................................................................................................12
P5 Communicate investigation outcome in better manner for intended audience....................12
Covered in PPT..........................................................................................................................12
TASK 4..........................................................................................................................................12
P6 Reflection the effectiveness of research techniques implemented for meeting common
objectives...................................................................................................................................12
P7 Consider changing research methodologies and lesson to view the results.........................13
REFERENCES..............................................................................................................................13

INTRODUCTION
Research is essential elements for business whether it is small and big enterprise in
current period of time. This is required to conduct and organise accurate examination of
investigation so by this they will gain necessary outcome or results in proper manner. The report
of topic is to determine the impact of digital technology on business activity and its functions by
executing scenario on Ensoft firm. In this assignment, this can be used for modern technology
and techniques on business operations which assist them in enhancing the company development
and increasing working efficiency in better manner (Audretsch and Belitski, 2017). Along with
this, they need to analyse and examine the common aims and objectives that they can get frame
and analyse with critical factors of various authors by conducting literature review.
TASK 1
P1 Research proposal that clearly define question and hypothesis with literature review
This is that project which is based on Ensoft Company where digital technology has been
implementing in the business operations and its functions so that they will get effective and
better outcomes which can be managed. On the other hand, Ensoft firm is the software company
which specialist in developing and formulating at major places and location. They are developing
and making creative functions and operations to perform effective business activities in better
manner. With the assistance of this aspects, there are different number of question that should be
framed by delivery certain goals and objectives which can be evaluating and understanding the
main aims and motive for development. Along with this, various authors are useful for the firm
and they are taking best decisions which lead towards to carry out appropriate desired targets for
suitable and appropriate decisions in effectively (Deichmann, Goyal and Mishra, 2016). In
addition to this, methodologies are mainly use for achieving the supportive outcome which
should be taken corrective actions. In this consideration, the effective topic can be framed which
explained as follows:
Topic: “To determine the impact of digital technology on business activities and its functions–
A case study on Ensoft organisation”.
On the basis of this topic, the accurate aims and objectives can be formulated which can
enable to organising and conducting suitable and proper examination which help in attaining
high outcome in better manner.
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Aim: It will describe the main aim for Ensoft Company which clearly specifies how to follow
the perfect guide to their employees towards gaining best results or outcomes.
“To determine the impact of digital technology on business activities and its functions– A case
study on Ensoft organisation”.
Objectives:
 To examine the impact of digital technology on business operations.
 To determine the company performance at the time of executing digital technology.
 To analyse the required changes in sales while using technology on business activity.
Research questions:
 Identifying the impact of digital technology on business operations of Ensoft Company?
 How company will perform differently after adopting digital technology?
 What are the necessary changes in sales while using digital technology in Ensoft firm?
Such are the main sections and parts of digitalisation which required to evaluating by
Ensoft firm so that they can give better and effective possibilities for enhancing their business
operations and its major functions. In addition to this, it is essential for determining all the major
points and it is very critical to focus on company aims and objectives in researching questions.
With the assistance of this factor, they can acquiring huge major opportunities for effective and
better working that can get enhancing so that depth knowledge and research can be entertain
which became possible in proper way.
a) Identify the major effect of digital technology on business operations of Ensoft company
Digital technology can be used in conducting effective advanced technology and adopt
new method in an organisation so that they can get correct working which can analysed in proper
manner. It can be determined that it is one of the essential factors which can be provided in
getting accurate results in success and development of the entity. In addition to this, if Ensoft
firm giving accurate services and facilities to their customers that help in expanding whole
business facilities and services. Digitalisation assists each company that can assist in attaining
high amount of profitability and productivity (Horlacher and Hess, 2016). Thus, execution of
various organisation that giving growth and success of nation economy in better manner. Thus,
they are executing firm that can assist in gaining chances for an individual in economy which
does not enhancing their standard of standard living that can lead towards getting common
requirements in life of a person. Along with this, it is required for Ensoft organisation is to
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providing best quality based services and facilities for their buyers to satisfying their needs and
demand in given time frame. They have accurate skills and knowledge regarding their working
so that they are using digital technology that can be adopting and using in effective way.
b) Company will perform differently after adopting digital technology
In an organisation, there are various business operations and functions that can help in
managing and maintaining the income level which are related with effective business activities
and their major functions in proper manner (Li and et. al., 2016). Therefore, digital technology
determining for evaluating and achieving potential goals and targets in better way. Moreover,
Ensoft organisation is trying to expanding their business operations and activities that can giving
correct services to their buyers with the assistance of digital technology. In addition to this, there
are various methods and techniques which include social media, videos, personal relation that
assist in getting high level of workers performance in effective manner. For adopting
digitalisation, it is essential for firm is to provide accurate resources in which there are different
changes that can be observed after executing digital technology in an organisation which are
describing as follows:
 Increasing profitability – It is important for organisation is to evaluate and measure the
efficiency of various things and resources that can be used for transforming the input and
output in each manner.
 Growth – Small business will play an essential role for using appropriate and effective
digital technology that help in formulating and developing high level of success and
growth for attaining in different ventures.
 Communication – This can be considered as backbone of the firm that help employee's
members for communicating with their buyers and they are resolving major conflicts and
disputes in appropriate manner (Tapscott and Tapscott, 2014 ).
c) Necessary changes in sales while using digital technology in Ensoft firm
For adopting digitalisation by company, this will help in increasing sales price and Ensoft
for achieving their desired goals and objectives in proper way. There are no such digital
technology that can gaining accurate outcome and results for direct interaction with their
customers and it will assist in formulating and developing different goods and services to getting
higher revenue or income in effectively. In current time period, firm are using and adopting
modern technology which help in performing correct work or task that can manufacturing
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innovative or creative goods as per their desired buyers needs and demand. Along with this,
digital technology is used for enhancing fir that can lead towards increasing income and revenue
in better way (Phillips, 2016). Digitalisation can use at prime level and it can be used for
acquiring desired targets and goals in correct manner.
P2 Research methods and appropriate to primary and secondary investigation
Investigation methodologies is paramount part of required project that set the parameters
of research method and techniques to employed for developing an authentic project
investigation. In this stage, research determine various number of determinants and finalised the
tools formulating accurate and appropriate methods for achieving systematic results in effective
way. There are different types of methodologies used on the basis of developing investigation
needs and requirements are as under:
Quantitative research – This will play an important research approaches that depicts
interpretation, evaluating and understanding of specific data and information in effective and
accurate way for collecting the statics and facts of investigation project. It is one the best
appropriate data and information that can carry out in more reliable and actual outcome in
comparing to other practices. The analysis nature is more qualitative which can be used
questionnaire, interviews and focus teams or group techniques for doing depth knowledge and
study. This includes exploratory research nature in frame work for identifying over the neither
subject nor hypothesis. Along with this, Secondary and primary data supplying in term of
numerical data on the basis of used effective collection of data methods (Weaver and et. al.,
2017). With the help of implementing probabilistic techniques of sampling through mathematical
method and descriptive concepts so this can derive towards getting accurate scientific results in
more appropriate way.
 Qualitative research – It is that method of investigation which defines as exploratory
approach of research. It is used to achieving desired opinions stimulation and giving
major reason for developing hypothesis thing. Along with this, this will render the major
issues and problems which occurs within the business operations and its functions by
doing research quantitative. This is used to evaluating and understanding the latest
trending opinions and ideas for determining conflicts of investigation. The accumulation
techniques can change and alter the usage of semi structure and unstructured tool of
research. There are various common tools and methods such as focus group, interviews
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and sample method with the help of certain respondents, selection to achieving the
provided quota.
 Primary method – Each analysis need accurate engagement of correct data in better
manner to emphasise the quality of work or task. On the other hand, the primary data
consist with new and fresh data which has been adapted to using various data for
collecting and gathering effective methods in better manner. This sort of information are
help in doing investigation supplying raw material to interpret with investigators,
therefore, this type of services and facilities are deriving towards effective results and
outcomes through conducting new analysis and figures which are related to research
topic.
 Secondary method – It is another major factor which is important for undertaken with
effective research project is secondary data that includes the understanding of existing
authors and scholars to getting the appropriate view point for getting probable results and
outcome of each specific subject (Mohanty, Choppali and Kougianos, 2016). This will
consist with project skills and traits regarding in order to various number of authentic
data and figures in better manner. These will get accurate results in number of profitable
and productive results of the conducting study which is more efficient and important in
proper way.
 Sampling – This will conducting appropriate survey and examination, sample size has
been play major role in picking the correct sample among all the population. Such needs
and demand can get presenting and interpreting the project for analysing their evaluation
in more simple and correct way. There are different types of research sampling method
that can be used by researchers as per their company needs and requirements. In order to
order to reach with authentic techniques and methods, it can be reported that this will
consist with around 30 respondents by using effective simple random sampling method
and this can lead towards getting accurate results and outcome by selecting data and
accessing appropriate possibilities.
TASK 2
P3 Conduct primary and secondary research using accurate methods for business investigation
Primary and secondary collection of data is very easy and simple thing that includes
different factors which determined in proper manner. Thus, Ensoft company analyse and
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examine the appropriate understanding such techniques and tools so that they can get accurate
and effective outcome would be practised. Along with this, there are different things which can
predict in effective frameworks are as under:
Cost – In this section, the specific cost and value of particular project is not high and
questionnaire can be conducted around 30 respondents while regulating and operating secondary
method of data and information which can enhancing the budgets for specific project (Mohanty,
Choppali and Kougianos, 2016). For evaluating the learner view point, it will be indicated for
understanding and evaluating various books, journals in better manner.
Ethical consideration - It is that examination that includes and defines some ethical
issues which has been manufactured in better manner. in addition to this, the study ethical issues
can be totally related with in effective and inefficient concepts and approaches which share
personal facts and figures.
QUESTIONNAIRE
Name:
Gender:
Phone Number:
E-mail:
Q1. Does digitalisation is necessary for ensoft company effectiveness and efficiency growth?
a) Yes
b) No
Q2. Identify the impacts which are faced by Inset firm at the time of introducing new product in
the market?
a) Positive
b) Negative
Q3. Do you think ensoft firm need digital technology methods and tools for increasing business
growth?
a) Agree
b) Disagree
Q4. Are digital technology assist in expanding organisation business operations and its functions
in other areas?
a) Yes
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b) No
Q5. Does digitalisation help in getting higher profits and income for company?
a) Yes
b) No
Q6. Can digital technology techniques and tools aid in attracting more customers towards their
goods?
a) Agree
b) Disagree
Q7. Does ensoft firm need to promote their products through online channels?
a) Yes
b) No
Q8. Can you provide any suggestion for examining the influence of digital technology on
business operations?
P4 Apply appropriate analytical tools, analyse research finding and data
Theme 1: digitalisation is necessary for Ensoft Company
Q1. Does digitalisation is necessary for ensoft
company effectiveness and efficiency growth?
frequency
a) Yes 20
b) No 10
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Interpretation: As per the above table, it can be analysed that 30 out of 20 respondents are agree
on that digital technology help in increasing effectiveness and efficiency and rest of the 10 are
disagree on this statement and they think that it is not essential for enhancing the growth of the
company.
Theme 2: Positive impact faced by ENSOFT firm
Q2. Identify the impacts which are faced by
ENSOFT firm at the time of introducing new
product in the market?
frequency
a) Positive 15
b) Negative 15
Interpretation: It can be analysed that around 15 respondents are think that digital technology
impact in positive manner in the firm while they are introducing new goods and services in the
large market place and rest of 15 are not consider this.
Theme 3: Ensoft firm need digital technology methods and tools
Q3. Do you think ensoft firm need digital
technology methods and tools for increasing
business growth?
frequency
a) Agree 25
b) Disagree 5
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Interpretation: This can be concluded that around 25 respondents are say agree on ensoft
company required digitalisation tools and methods for increasing business operations and its
functions in better manner. Remaining 5 people are disagreeing on this faster growth in the
business activities.
Theme 4: Digital technology assists in expanding organisation business operations
Q4. Are digital technology assist in expanding
organisation business operations and its
functions in other areas?
frequency
a) Yes 20
b) No 10
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Interpretation: It can be analysed that there are around 20respondesnt who are say yes to this
statement that digital technology help in enlarging the business operations and activities in
another location for gaining attention of large number of customers and rest of the 10 people are
does not agree on this consideration.
Theme 5: Digitalisation help in getting higher profits and income
Q5. Does digitalisation help in getting higher
profits and income for company?
frequency
a) Yes 25
b) No 5
Interpretation: This can be concluded that it can be seen that there are around 25 people are
saying yes for digital technology assist in acquiring high amount of income or profitability for
attracting more buyers towards their goods and services at market place and remaining 5 does
not agree on this consideration.
Theme 6: Digital technology techniques and tools aid in attracting more customers
Q6. Can digital technology techniques and
tools aid in attracting more customers
towards their goods?
frequency
a) Agree 28
10